Kommunikation og sociale medier

KOMMUNIKATION OGSOCIALE MEDIER

MORGENBRIEFING DEN 10. NOVEMBER 2009

RENÉ LUNDGAARD KRISTENSENUSER EXPERIENCE KONSULENT

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HVORFORTAGESOCIALE MEDIERALVORLIGT

?KOMMUNIKATION OG SOCIALE MEDIER, 05.11.2009KOMMUNIKATION OG SOCIALE MEDIER, 10.11.2009 © Creuna

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2/3 AF VERDENS ONLINE BEFOLKNING BESØGER SOCIALE NETVÆRKNielsen, Global Faces & Networked Places, 2009


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1.700.000 DANSKEREBESØGER SOCALE NETVÆRKDanmarks Statistik, oktober 2009

KOMMUNIKATION OG SOCIALE MEDIER, 10.11.2009 © Creuna

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SOCIALE NETVÆRK ER DEN 4. MEST POPULÆRE AKTIVITET ONLINE – FORAN E-MAILNielsen, Global Faces & Networked Places, 2009

KOMMUNIKATION OG SOCIALE MEDIER, 10.11.2009

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YouTube blog, august 2009

1.728.000 minutters video uploades hver dag


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Wikipedia Statistics, september 2009

14.200.000 artikler


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Yahoo, marts 2009

3.600.000.000billeder


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1382%TechCrunch, april 2009

fra januar til februar 2009


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Facebook Statistics, oktober 2009

8.000.000.000antal minutter tilbragt på Facebook dagligt


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Technorati, 2009

1.300.000 blogindlæg dagligt


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AF SØGNINGER PÅ VERDENS 20 STØRSTE BRANDS RETURNERER LINKS TIL BRUGERGENERERET INDHOLD

25%


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AF VERDENS BLOGGERE SKRIVER OM PRODUKTER OG BRANDS

34%


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HVAD ER DER SKET

?KOMMUNIKATION OG SOCIALE MEDIER, 10.11.2009 © Creuna

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KLASSISK WEBSITE


© CreunaKOMMUNIKATION OG SOCIALE MEDIER, 10.11.2009 © Creuna

DET NYE WEB


SOCIALE MEDIERDEMOKRATISERER KOMMUNIKATION


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14%


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78%


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“Technology is shifting the power away from the editors, the publishers, the establishment, the media elite.NOW IT’S THE PEOPLE WHO ARE IN CONTROL”“Rupert Murdoch, Medieentreprenør


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““We want to talk to you," they say. "But we don't want to hear back from you. Unless you want to place an order, and if so click here.”Josh Bernoff, Coauthor of Groundswell


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AF MEDLEMMER AF ET SOCIALT NETVÆRK MENER, AT VIRKSOMHEDER BØR VÆRE TILSTEDE I SOCIALE MEDIERCone, Business in Social Media Study, september 2008

93%


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AF MEDLEMMER AF ET SOCIALT NETVÆRK MENER, AT VIRKSOMHEDER BØR INTERAGERE MED DERES KUNDERCone, Business in Social Media Study, september 2008

85%


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“Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.”“B.L. Ochman, BusinessWeek, februar 2009


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“PR just sent a press release as a word document attachment – that’s SO MUCH last year”


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KOMMUNIKATION OG SOCIALE MEDIER, 05.11.2009KOMMUNIKATION OG SOCIALE MEDIER, 10.11.2009 © Creuna


LYT!

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www.buzzmachine.com/archives/cat_dell.html


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48%


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20%



http://www.youtube.com/watch?v=DLxq90xmYUs&feature=channel

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TAK

Twitter: @renelundgaard


RENÉ LUNDGAARD KRISTENSENKonsulent, User ExperienceM: (+45) 22 49 83 [email protected]


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