Kch bn: Ta m ch THC NMC:.n vi bui ta m tm hiu thc n l g? Cc loi thc n? Lm th no hoch nh v thit k mt thc n? Khch mi: u bp khch sn Sofitel u bp khch sn Rex - .. Chuyn gia m thc - Chuyn gia m thc - Chuyn vin thit k n t cng ty in n thit k Thnh Cng ..Hi khn gi: C bn no cho bit thc n l g khng?Khn gi tr li: Thc n l danh mc cc mn n thc ung m nh hng phc v.Vy gii p cu hi ny, xin mi chuyn giaThc n l bng danh mc ghi li theo trnh t nht nh tt c nhng mn n v/hoc thc ung d nh s phc v trong ba tic, lin hoan, chiu i, ba n c hay ba n thng ngy i vi khch hng, thc n khng ch l mt danh mc mn n thc ung m n cn cung cp nhng thng tin m khch hng mun bit v mn n thc ung. k thut ch bin ra sao, gi c cp noQua thc n truyn ti n khch hng hnh nh ca nh hng.i vi nhn vin, thc n cho bit 1 cch r rng nhng mn n, thc ung cn phi c chun b trc m nh hng mun phc v khch.i vi nh qun l, thc n l cng c tip th v bn hng chnh. Thc n cng cho thy nhng loi thc n v nc ung cn phi mua, cc loi thit b cn c, s lng nhn vin cn thu, trnh k nng ca nhn vin. Thc n c tc ng trn hu ht mi kha cnh ca hot ng dch v thc phm trong ngn hn.Cn c theo gi c bao nhiu loi thc n?Thc n trn gi chn mn hn ch (Table dhte Menu)L loi thc n trn gi cho mt ba n, c gi c nh, vi mi mn n c hai hoc nhiu hn hai s la chn. Thc n ny bin i theo s sn c ca nguyn vt liu. Thc n ny c gi fixed price (gii thch cch c menu) VN, thc n ny hin khi c s dng cho khch du lch theo on v n gy kh khn trong vic phc v do khch c quan im n ung khc nhau trong khi khu t chc phc v cn nhiu hn ch.Thc n c gi ring cho mi mn chn mn khng hn chVi thc n la carte, cc loi thc n v nc ung c lit k v tnh gi ring. Thc khch khng cn chn mt ba n c ln k hoch sn, h c th chn t a dng cc mn khai v,mn chnh v mn trng ming c sn trong menu a vo trong ba n ca khch. Gi ca cc mn trong thc n c chn s c cng vi nhau xc nh ra gi ca ba n. Thc n kt hpy l loi thc n kt hp gia thc n Table dhte v thc n la carte, cung cp gi trn gi cho mt ba n v kt hp vi nhiu mn cho khch la chn. ( Gii thch cch c thc n). Nh hng thc n Trung Quc v dn tc khc thng s dng loi thc n ny. Thc n trn gi khng chn mn (Set Menu)Mt ba n hon chnh c hoch nh sn, thng c 3 hoc 4 mn, thc khch khng c s la chn no khc, khch du lch ni a ngi VN thng c cc nh hng phc v theo loi thc n ny. ( Gii thch cch c thc n).Vy nu cn c theo mc s dng thng xuyn th thc n c nhng loi no? Thc n c nh (thc n s dng hng ngy)c s dng trong trng hp p ng nhu cu n ung ca nhiu i tng khch khc nhau. Thng thng, khch khng n thng xuyn nu nh hng s dng thc n c nh trong mt thi gian di v d gy ngn v nhm chn cho khch. V vy, mt vi ni a ra nhng mn c bit mi ngy c mang li cho khch mt vi s la chn mi bn cnh thc n c nh. Cc coffee shop v cc chui nh hng thng s dng dng thc n ny trong mt vi thng hoc lu hn sau thay th n bng mt thc n c nh mi.Thc n xoay vng (Thc n xoay vng l dng thc n c s khc nhau mi ngy c s dng trong mt khong thi gian xc nh sau chu k c lp li.)Thc n xoay vng c thit k cung cp cho nhiu i tng khch thng xuyn n ti nh hng, thm ch l mi ngy. Chu k ca mt thc n xoay vng thng t 1 n 4 tun, hay lu hn. Thit lp chu k nu ngn qu thc n s lp li nhanh v khch c th khng hi lng. Nu qu di th chi ph c th tng ln. di chu k ti u ty thuc loi hnh hot ng v thng xuyn ca khch c mong i n y n. Mt s khch sn sng bi Las Vegas s dng thc n chu k 7 ngy v hu ht khch khng lu nhn thy s lp li. cc khu ngh mt ni m trung bnh khch 2 tun, thc n xoay vng c hoch nh theo chu k 2, 3 hoc 4 tunThc n hng ngy trong mt chu k c th l Table dhte hoc la carte. Trng hc, bnh vin, nh t v cc c s trong c quan thng s dng thc n Table dhte. Nh hng trong khch sn s dng thc n xoay vng c th l thc n la carte c chu k 7 ngy. Nhng c s n ung s dng thc n xoay vng nh trng hc, bnh vin, nhng t chc m thc thng mi c i tng khch n hng ngy nh nh hng trong khu ngh mt bit lp, hoc qun n t phc v trong cc trung tm thng mi.Thc n theo cc ba n c phn loi nh th no?Thc n n sngNhn vo hnh bn hy on xem y l ba n no trong ngy?Thc n cho ba sng kh tiu chun, hu ht cc nh hng cung cp cc loi tri cy, tr, caf, nc tri cy, trng, ng cc, pancake, bnh qu, v cc loi tht nh tht xng khi v xc xch. Mt s vng cn c c sn nh bt yn mch.Khu hiu cho mt ba n sng in hnh l n gin, nhanh v khng t. Khch hng thng rt vi i lm hoc n cc cuc hn v th h mun c phc v nhanh chng. c gi thp v phc v nhanh th thc n n sng rt hn ch v ch bao gm nhng mn cn thit.Thc n traTng t nh khch n sng, khch n tra thng rt vi. V vy, thc n ba tra cng phi d lm v phc v nhanh. Sandwich, soup, salad l cc mn quan trng trong cc thc n ba tra.Thc n ba tra cng phi a dng v phong ph. Nhiu ni, thc n ba tra u c mn c bit trong ngy. N c in trn t giy ring kp chung vi thc n chnh. Thc n n tra thng nh hn ba ti v a s thc khch khng mun n no n v d gy bun ng trong sut bui chiu khi lm vic. Vic ln thc n ba tra cng t t m hn thc n ba ti. Mn khai v ba tra cng n gin v s lng t hn ba tiThc n tiCc mn trong thc n ti thng c quy m ln hn v c trau chut hn. Thc khch thng thc ba ti vi phong cch th thi hn ba sng v ba tra v h mun tm kim tri nghim n ung hoc k nim mt dp c bit trong ba n ti.Thc khch sn sng tr nhiu hn nn h cng yu cu thc n phong ph hn v phc v tt hn. Cc mn tht b, nng, g, hi sn, v pasta l cc mn khai v in hnh ca ba ti. Ru vang, cocktail v cc mn trng ming l v c o thng c a vo thc n ba ti.Thc n c bitThc n cho tr emThc n mang li s thch th. Mc ch l thc n c kh nng gi a tr lu cha m chng c th n trong yn tnh. Thc n ca tr em c th c hnh hot hnh (robot, ng vt, tn la) Nhiu thc n cho tr c tng mu sng, thit k theo kiu pop-up( xe ra), hay thit k theo 2 mu trng en tr c th t mu. Thc n c th gp thnh nn, mt n, hoc tr chi: cu , ch, cu chuyn, m cung c th dnh cho cc b ln hn.Thc n cung cp trong thc n cn phi n gin v dinh dng. Khu phn cng phi nh v gi va phi. Kim kp, tua trang tr hay cc vt liu nguy hi tim n m tr c th di di v nut c tuyt i khng c s dng trn thc n.Thc n cho ngi ln tuiThc n cho ngi ln tui c th l thc n ring hoc c phn ring bit trong thc n chnh. Nhiu ngi ln tui c ch n king hoc khuyn co ca bc s v cc bnh nh bo ph, bnh tiu ng, tim mch, thn v ri lon tiu ha. V vy cn ch n ch dinh dng mn n trong thc n. Cn lu cc thnh phn trong cc mn n c m t trong thc n c th gip cho ngi ln tui c s la chn thch hp.Vd, Mt t hoa qu ti c phc v mt cch c sc c th cho php ngi b bnh tiu ng thng thc mn trng ming Danh mc thc ung c cnCocktail v ru vang c th c thit k trong mt thc n ring hoc chung cho thc n chnh. Nu c thit k chung trong 1 thc n, danh mc nc ung nn c t ln trc danh mc mn n, mt s khch mun thng thc ung trc khi chn mn. Nhng nh hng c thc n thc ung c cn ring c th chia thc n cocktail v danh mc ru vang ring hoc c th kt hp li thnh mt thc n. Thc n thc ung ring c th s dng cc phng ch ( lounge) cng nh cc phng n.Cc c s phc v n ung nn thit k danh mc thc ung c cn ln, d c, bao gm nhn hiu v gi. Ngy nay, thc n thc ung bao gm tt c thc ung khng cn hoc c t cn mc ch to s thun li khi phc v khch.Thc n trng mingThc n trng ming ring c a cho khch vo cui ba n.Thc n trng ming ring c thun li nh:Nhiu mn trng ming hn.Nhiu khng gian din t.C th dnh mt phn thc n cho cc mn trng ming t bit. Nu gi thay i, bn khng s khng gp rc ri v tn chi ph in thc n mi.Quy m cc mn trng ming ty thuc vo hot ng ca c s. Mt s nh hng sang trng ni ting vi cc mn trng ming c l, mt s nh hng thc n nhanh cung cp cc mn trng ming n gin nh kem, bnh nng v bnh quy. Nhng nh hng cao cp cung cp ru trng ming, ru mnh v ru mi trong thc n trng ming.Thc n phc v ti phng Thc n phc v ti phng c s lng mn n hn ch v rt kh cung cp thc n cht lng cao khng b h hng trong qu trnh vn chuyn t ni ch bin n phng ca khch. N cung cp cc mn t thc n trong nh hng ca khch sn hoc cc mn c bit khng c trong thc n nh hng.Mt loi thc n ti phng l thc n n sng hnh ci nm ca. Khch hng la chn nhng th h mun n v thi gian h mun giao thc n, sau treo thc n trn cc nm ca bn ngoi phng. Thc n c chn v vic t mn s c chun b v gi n phng theo thi gian ch nh.Thc n bn cho khch mang ithc n cho khch mang i nn a vo nhng mn n c th duy tr cht lng mc chp nhn c trong mt thi gian di. Khch hng s khng thy hi lng nu thc n mua v hnh thc v mi v khng ngon khi h tiu dng.Thc n cho khch mang i thng khng t v h mang thc n v nh. Mt s c s s dng thc n cho khch mang i nh mu qung co th bn hng trc tip.Thc n cho cc bui tic lnC s kinh doanh n ung v nh hng trong khch sn thng pht trin thc n tic t chc sn vi mc gi a dng khch hng la chn. H c th ln k hoch theo thc n tic m khch yu cu.Thc n tic cn c theo gi thng dng table dhte cung cp ba n trn gi chn mn hn ch vi gi trn gi. Ba n hng n s sang trng vi mn khai v, soup hoc salad v cc mn trng ming c o dng km vi mn khai v v mn n cng.Qun l ngi m ln thc n tic cn phi cn thn trong vic la chn thc n sao cho c th phc v vi s lng ln nhng vn m bo cht lng mn n.Thc n theo kiu CaliforniaKhi nim ny c ngun gc California v vy loi thc n ny c gi l thc n kiu California. Mt s nh hng cung cp cc mn n sng, tra, ti trong mt thc n vi tt c cc mn u c sn bt k thi gian no trong ngy. Nu khch mun m Spaghetti cho ba sng hoc pancake cho ba ti, khch hng c th gi mn .Thc n theo bn sc m thc dn tcThc n ny cung cp bi cc nh hng m tm kim thu ht nhng v khch thch cc mn c sn. VN, cc nh hng m thc dn tc ph bin nh nh hng Nht, Hn Quc, Trung Quc, Php, Thc n ny nn a vo nhng mn n a dng t nhng quc gia hoc khu vc ring bit. Tn ca cc mn n nn tn gc v tn dch sang ting Anh. Thnh phn chnh ca mn n nn c lit k. c bit xy dng mt thc n, chng ta cn phi hoch inh thc n vy. Da vo u hoch nh thc n v hoch nh thc n l phi lm g?Hiu bit v khch hngHoch nh thc n da trn s hiu bit ca i tng khch hng hng n. Nhng i tng khch no s n nh hng ca bn? H s sn sng chi tr nhng g cho mt ba n? Nu th trng mc tiu l gii tr, thc n ca bn phi khc bit vi nh hng c i tng khch chnh l cc cp gia nh c con. Khi cc khon mc thc n c chn phi da trn s thch ca khch hng. S thch ca khch c tm hiu bng cch phng vn trc tip khch hng, xem cc bi kho st, phiu phn hi, tp ch thng mi, cc sn phm nghin cu v cc bo co bn hng.Hiu bit v hot ng kinh doanh n ung ca bnThng qua cc yu t:Ch hoc m thcCh hoc m thc ca nh hng gip xc nh nhng khon mc thc n thch hp. Mt nh hng Trung Quc c thc n khc vi chui nh hng dnh cho gia nh.Thit bMt ngi hoch nh thc n cn phi bit cc loi hnh v nng sut ca cc thit b trong nh bp. Ngi hoch nh thc n c th chn nhng khon mc thc n a dng nu c sn cc thit b t l, hp, nng, chin Khi la chn cc khon mc thc n, ngi hoch nh nn chia u khi lng cng vic gia cc thit b. VD, nu hu ht cc mn khai v l chin, my dng chin c th b qu ti trong khi l nng th c s dng ng mc. Nhn sS lng nhn vin v k nng ca cc nhn vin s gip xc nh cc khon mc cn c trong thc n. Mt ngi hoch nh thc n khng nn a mn n vo thc n khi nhn vin nh bp khng c k nng chun b.Nhng khon mc thc n c chn cn thn c th chia u khi lng cng vic gia cc nhn s nh bp v trnh p lc cho mt s nhn s nh bp trong khi nhng nhn vin khc t vic lm.Tiu chun cht lngMi khon mc a vo thc n phi t c tiu chun cht lng ca DN. Mt ngi hoch nh thc n khng nn a mn n vo thc n khi khng th chun b v khng th m bo phc v mt cch cht lng.Ngn sch Ngi hoch nh thc n cn phi nhn ra nhng hn ch v ti chnh khi ln k hoch cho thc n tnh ton chi ph sn phm nm trong gii hn ngn sch.Chn cc khon mc da vo thc nVic chn khon mc a vo thc n c th tham kho cc ngun: Thc n c, Sch, Tp ch thng mi, Sch nu n ti nh.Mt s khon mc phi c gii hn v:Gi cKhng ph hp vi ch hoc m thc ca nh hngThit b khng c snCng sut ca thit b khng Khng gian nh bp khng S lng nhn vin khng Khng ph hp vi k nng ca nhn vinMt s thnh phn khng c snKhng ph hp vi tiu chun cht lng ca c sVn v sinhCc khon mc a vo thc n gm c nhng loi no?Entrees: thng l cc mn lm t: tht b, heo, c, Appertizers/Soup: Mn ny c trnh by sinh ng kch thch s thm n trc ba ti,v vy chng thng c kch thc nh v gia v hoc ming thc n p mt hoc c v chua. Nu nh hng c nhiu hn 2 hoc 3 mn soup, h thng lit k ring trong thc n hn l gp chung vi mn khai v. Nhiu ni cn c mn soup trong ngy.Nh hng hi sn thng phc v cc loi nh soup nghu, tm hoc tm hm.. Cc nh hng cao cp thng phc v soup lnh Mn tinh bt/ Rau c: mn tinh bt cng c th l nm trong mn khai v. Trong nhng trng hp khc, mn tinh bt c chia ra thnh khoai ty t l hoc cc mn pasta. Trong nhiu nh hng rau c c phc v cng vi mn khai v hoc l mt mn ring.Nh hng Trung Quc phc v a dng cc mn rau c, cc nh hng thc n nhanh thng t hoc khng c.Salad: mn khai v salad nh salad g, tm, hoc mn salad c bit ca bp trng thng c lit k vo thc n ba tra. Salad trn, salad khoai tay, salad tri cy, v salad ph mai l cc mn salad chnh in hnh. Mn trng ming: Mn trng ming l mn in hnh mang li li nhun cao, nhiu nh hng cao cp phc v mt lot cc mn trng ming c o. Cc mn trng ming c hm lng calo thp c th c cung cp cho nhng ngi ch trng n sc khe.Thc ung: Thc ung khng c cn thng c lit k vo cui thc n. Caf, tr, sa v cc la chn v thc ung cha cabon l nhng loi tiu biu. Cc nh hng cao cp thng cung cp a dng v caf nh, espresso, cappuchino, v nhiu loi tr.Nu nh hng c phc v thc ung c cn, cn cn nhc nn phc v nn cc loi thc ung noCn bng thc nCn bng kinh doanh l s cn bng gia gi thc phm, gi trn thc n, cc mn n ph bin v cc xem xt v ti chnh v marketing. Trong cc c s m thc thng mi, gi thc n phi mang li li nhun v thc n nn c xem li c ph hp vi mc tiu u ra hay khng Cn bng thm m l mc m cc ba n c xy dng vi mt y mu sc, kt cu v hng v ca thc phm. Mu sc cng l thnh phn quan trng i vi s thu ht ca ba n. Mn c nng, sp l hp v khoai tay nghin s l mt s th hin nhm chn v khng ngon ming. 2 hoc 3 mu sc trn da s th v hn 1 mu n iu.Mt ba n nn bao gm cc loi thc phm khc nhau trong kt cu. a s khch s khng thch mt ba n gm soup, kem ng hm, khoai ty nghin v thch chocolate. Nhn chung, cc mn cng nn ch bin mm, d nhai, cc mn mm th nn ch bin gin.Kt hp nhng hng v thch hp vi nhau l mt vn v kinh nghim cng nh hiu bit v cc cch kt hp truyn thng. Vd, giam bng v trng i km vi nhau tt hn l tm v trng.. Cn bng dinh dng Mi quan tm v dinh dng ngy nay quan trng vi nhiu ngi v v vy n phi quan trng vi cc nh qun l nh hng. Nh qun l phi chc chn cc mn c sn trong thc n p ng c s cn bng cc thnh phn dinh dng trong ba n.Hi khn gi: Theo bn th no l mt bn thit k thc n nh hng thnh cng ?Tr li: gy c s ch ca khch hng, kch thch v gic ca thc khch.Tip theo sau y, chng ta s tm hiu xem lm th no thit k mt thc n nh vy nh.Xin hi..Sau khi chn c cc khon mc vy bc u tin thit k thc n l g?Lp m phngBn m phng thc n c th chia thnh 3 mc: tiu , m t cho cc mn n, thng tin cung cp b sungTiu Tiu chnh: xc nh bi cc t: Appetizers, Soups, Entrees, u : di cc tiu chnh c th l Steak, Seafood, Todays specials Tn ca cc khon mc : phi c chn cn thn. t nhng ci tn mn n n gin khch hng khng b m h. Nu tn mn n l tn nc ngoi nn mt s m t mn n n gin bng ting Anh v hnh nh minh ha, cn ch n cc quy lut v ng php i vi ngn ng c s dng. Phn m tPhn m t thc n cho khch hng bit v cc mn n v gip tng mc bn hng. Bao gm: Cc thnh phn chnh trong mn n, thnh phn th cp quan trng v cc phng php ch bin. Phn m t khng nn l cng thc nu, s dng ngn ng hoa m, qu nhiu so snh nht, v nhng cu di dng. Nhng yu cu nn l to c s tin tng v ngn gn, nhng cu d c. a s cc mn khai v l mn c li nhun cao v n thng c phn m t. Cc mn c sn ca nh hng c phn gii thiu b sung v n gip nh ngha v c trng v li mi gi ca nh hng. Nu tn mn n t n l s gii thch th khng cn phn m t vd nh Low-Fat Milk.Lut Truth-in-menu. y l mt trong cc nguyn nhn m phn m t khng nn qu cao v mn n v n c th dn n s tht vng ca khch. Mt s yu t cn lu :Phn loi. Mt vi mn c phn loi bi kch c, hoc bt k kch c no nhm mc ch ph hp vi tiu chun chnh thc. VD, nu thc n ghi l tm ln th mn c phc v ng loi tm ln.Yu cu v s ti sng, Nu thc n cp n mn n ti,th n khng c l ng hp, ng lnh hoc ng lnh ti sngNgun gc a l. Bn khng th khng nh sai v ngun gc a l ca sn phm. Ph mt t Wisconsin khng th c bn l pho mt nhp khu Thy S; bn khng th ni l tm vng vnh khi sn phm tht ra l tm Thi Bnh Dng.S chun b. Phi m t chnh xc v vic chun b ca cc mn n trong thc n. Ngi cao tui c bit quan tm v cch cc mn n c chun b. Nu thc n ni v cc mn t l, n khng th b thay th bi mn chin.Yu cu v n king v dinh dng. Khng c c cc tuyn b v ch n king hoc dinh dng m cc d liu khoa hc khng c.Thng tin bn hng b sungPhn thng tin cung cp b sung bao gm thng tin c bn: ia ch, s in thoi, ngy gi hot ng, ba n phc v, chnh sch t ch v thanh ton Vic cung cp cc thng tin ph thuc vo khng gian c sn ca thc n v tng thit k. Lch s nh hng, li tiu b v cam kt, nt c sc ca nh hng thm ch l th ca c th c thit k bt mt pha sau ba thc n. Nu c thit k tt y l phn c th lm nng cao hnh nh ca nh hng v gip nh hng cnh tranh vi cc i th.Vic trnh by thc n c thc hin nh th no?Trnh byTrnh tCc khon mc trn thc n cn tun theo s sp t sau: u tin l appetizer v danh mc cc mn soup,tip theo l entrees, v mn trng ming. Cc khon mc khc c t nh th no s ph thuc vo s hot ng v ba n. VD,Salad c th c lit k vi mn entrees vo ba tra v appertizers vo ba ti. Nhng mn ph bin nht hoc mang li li nhun cao nht c lit k u tin khch c th d dng tm thy. Mn t ph bin nht v mang li t li nhun thng c ghi sau cng. Ngoi ra, c rt nhiu cch khc to s ch n cc khon mc bn cnh vic t chng ln u cc danh sch, ng khung, t n vo trung tm trang giy, t bn cnh cc hnh nh bt mt, hoc t n bn ngoi.S sp tC th s dng nhng cc khung hoc mt lot cc ng ngang trnh by cc khong trng gn cc phn m t ca mi khon mc. Cn phi li khong trng cho phn thng tin cung cp b sung. C th s dng artwork thc n thm sinh ng. Ngi thit k nn cn thn khng lm cho thc n qu ri. a s ngi thit k u tin dng nhiu khng gian trng Nu nh hng thng xuyn s dng clip-on th nn dnh nhiu khong trng cho thc n chnh nh dngnh dng bao gm kch c ca thc n, hnh dng v trang tr chung. C nhiu nh dng thc n c c sn (hnh).Cn lu mt s im Mt thc n m qu ln c th chim ht din tch ca cc bn nh hoc lm cho khch b ly nc khi h xem n hoc c th bt la nu c mt cy nn gia bn. Nhng thc n qu nh th s kh c v thng cht chi. Nhng thc n c nhiu trang s khin khch m h.Khi thit k kch c v nh dng ca thc n c th thc hin 1 s iu chnh nh ct b hoc thm vo cc khon mc, phn m t hay thng tin b sung hoc dng to ra hoc lp y khng gian. Kiu chHin ti, hu ht cc thc n u c in. Khng bao gi dng c ch nh hn 12.Cc dng ch khc kiu khng nn t qu gn nhau nn c khong trng gia cc dng. Nhn chung, kiu ch nn c in mu m trn mu giy sng d c.Khi thit k cn ch v nh sng ca phng n nh hng thng ti hn ni thit k. Nn kt hp c ch hoa v ch thng hn l tt c u in hoa. Tiu , tn cc khon mc v th m cn nhn mnh c bit nn c in hoa tt c. Kiu ch chn phn nh c tnh ca nh hng. Mt s kiu c hnh thc ln v ti; s khc c cm gic nh nhng v ci m hn. Sau khi kiu ch c chn v sp ch, bn nn in th sau iu chnh. VD, Nu thc n qu ri, ngi thit k c th chn phng to thc n, s dng kiu ch khc hoc ch thay i c ch nh hn. ArtworkArtwork bao gm, tranh v, hnh nh, hoa vn trang tr v ng vin c s dng thu ht s quan tm, lm ni bt thc n hoc cng c hnh nh ca nh hng, Nu artwork c thm vo phi ph hp vi n thit k bn trong hoc trang tr tng th ca nh hng. Artwork khng nn qu nhiu hoc qu phc tp khch s cm thy chong ngp hoc thc n kh c. Artwork c th c to ra t hnh v gc hoc sao chp t sch tranh VD, Mt nh hng vi ch Early American c th to ra artwork l con du c, tranh khc g, iu khcGiyLoi giy ca thc n truyn t mt s iu t nh hng n khch. Mt thc n nh hng cao cp c th c in trn giy t tin. Mt nh hng deli c th s dng mt t giy nh my thng thng lm thc n.C rt nhiu loi giy khc nhau. Cu trc ca giy cng a dng t th rp n mn mng. a dng v sng bng v phn chiu, bn, trong v bm ca mc in. v mu sc.Mt trang thc n c th c dp l kim loi. N lin quan n vic dng mt lp l kim loi mng p dp ln giy-vd, tn nh hng. Nhiu t giy thc n c nhiu lp bo v chng khi bi bn v vt rch. Mt trang giy thc n ng chun ph thuc mt phn vo mc thng xuyn s dng ca thc n. Nu thc n ch s dng vo 1 ny sau vt i, n c th c in trn giy r tin. Thng thng, thc n c dng trong mt thi gian di nn s dng giy chu nc.Ton b thc n khng cn phi in trn cng mt loi giy. T ba c th dng cht liu giy nng hn v c bc li trong khi giy bn trong c th nh hn v gi r hn.BaMt mu ba c thit k tt truyn t hnh nh, phong cch, ngh thut m thc, phm vi gi c ca nh hng. Tn ca nh hng l tt c nhng g cn th hin trn ba. Thng tin c bn nh a ch nh hng, s t, gi hot ng hoc lch s nh hng, thng tin t tic, thng tin dch v mang i nn t mt sau ca ba. i vi hu ht nh hng, cht liu ca ba nn nng, bn v chng du m. Thit k ca mu ba phi ph hp vi nh hng ca bn. Mu sc ca ba hoc pha trn hoc tng phn p mt vi cc mu sc ca nh hng. Vd, mu tm m v m to ra s sang trng v giu c. Cc thc n mang bn sc dn tc thng c mu sc ph hp vi vn ha m thc ni . Vd, , trng, xanh l - thng c s dng trong thc n ca nh hng .Ch.c th cho bit nhng li thng gp khi thit k thc n khng?Mt s li thng gp khi thit k thc nThc n qu nh. Thc n c qu nhiu th thng khng c hp dn v thng khng kinh doanh tt v khch c rt kh khn.Kiu qu nh. Khng phi ai cng c tm nhn 20/20 v nh sng trng phng n ti kh mp m. Khch khng th gi mn no m h khng th c.Khng c phn m t. Mt s tn mn n khng th tip tc s dng hoc khng th lm tt cng vic l to mi quan tm ca khch. Mt phn m t tt s lm tng sc bn hng.Mi khon mc thit k ging nhau. Mt ngi hoch nh thc n c th s dng v tr, nhng ci khung, mu sc, vin trang tr, kh ln, hoc mt vi thit b khch to ra li nhun cao nht hoc cc mn n bn chy nht. Nu mi khon mc thc n u c in en m (low-key) hoc ch in hoa m bao quanh bi du chm than, cc khon mc bn mun bn nhiu nht khng ng ring khi phn cn li.Mt s thc n v nc ung khng c lit k. Vd,h khng lit k thnh mt danh mc mn trng ming m ch c mt dng nh Mn trng ming c la chnLm th no khi khch gi mn khng c trong thc n?Cc vn v clip-on (dng c kp gi thc n). Mt s nh hng s dng clip on nn da vo khng gian trng trn thc n v clip on khng c ln cc khon mc quan trng. Clip on nn hi ha vi thit k v cht lng ca thc n. Nhng clip on ln xn c in trn giy r tin c th ph hy hiu qu thit k tt v thc n t tin.Thng tin c bn v cc chnh sch ca nh hng khng c cng b. Nhng trang giy trng. Mt trang thc n trng l mt trang m khng c g bn. Mc sau ca t ba l mt trang m c khong trng bn tri trong nhiu thc n. Nu khong trng pha sau t ba khng thm vo hnh nh nh hng th khng c g sai khi t cc mn n thm vo hoc phn thng tin b sung . VD, mt nh hng hi sn c th ghi sau t ba danh sch cc loi cc c phc v c hng v c o v kt cu c trng.Ch c th cho bit nhng cn c xy dng thc n? Cn c vo tiu chun v s lng sut ncn ch :- Phi m bo li sut thch hp vi mn n hoc nhm mn n- Tnh ton y cc khon chi ph- m bo nh lng mn n v cn i cc cht dinh dng

Cn c vo kh nng d tr nguyn liu ca nh hng. Kh nn d tr tt cho php xy dng thc n d dng khng ph thuc nhiu vo iu kin th trng v cng c th ch bin nhng mn n c nguyn liu tri v, nhng nguyn liu t vng khc hoc nhp khu. Cn c vo trnh s lng cng nhn ch bin v phc v Cn c vo trang thit b ch bin v phc v Cn c vo thi im thc hin Trong khu chun b k hoch thc n, khi nhn vin tip nhn nhu cu ca khch cn quan tm thi gian, a im khch tiu dng. Thi gian khch tiu dng c bit trc tin sp xp, trang thit b, nhn lc thc hinNhng nguyn tc cn phi tun th khi xy dng thc n? Thc n phi ph hp vi tp qun v th thc n ung Thc n phi p ng nhu cu tiu dng v khu v, dinh dng Thc n phi ph hp vi tnh cht thi v ca nguyn liu Thc n phi c c cu mn n hp l Thc n phi m bo hiu qu kinh tV cng l cu hi cui cng ca bui ta m ngy hm nay. Cm n cc khch mi dnh thi gian tham gia chng trnh cng vi chng ta. phn cui ca chng trnh, ti s gii thiu cho cc bn v mt loi thc n mi ang dn ph bin trong cc nh hng ngy nay. l thc n in t. Nu bn l mt tn cng ngh th chc hn s khng th b qua. Mi cc bn cng chng ti tm hiu (Clip)