Improving agri-practice: Adding Value for Women in

Agriculture

May 23rd 2011Presenter: Fintrac

KHCP Coverage

• USAID funded

• 2010-2015

Targeted Provinces

• Central• Eastern

• Coast• RiftValley

• Western• Nyanza

KHCP Mission Statement

• Contributing to a modern, thriving horticultural production and distribution network.

• Supplies safe and affordable food to all Kenyans.

• Substantially increases incomes for 200,000 farmers.

• Improves the livelihoods of 200,000 rural household members.

• Exploits untapped local & regional markets.

• Maintains European market share for fresh produce.

• Develops new value-added products.

Our approach

•Implemented in cooperation with Kenyan private

and public sector partners

Primary Goal

•Achieve a highly competitive Kenyan horticulture

industry

How? Through;

•Enhanced productivity

•Increased value-addition

•Improved value-chain coordination, marketing, and trade promotion

•Improved business environment, and institutional capacity

KHCP Objectives•Maintaining and increasing exports

of horticultural products through

smallholder compliance with

international quality standards. •Improving domestic markets by

increasing horticultural productivity.

•Developing and commercializing

new crops and processed products

for smallholders.

Our vision

KHCP’S Approach to Gender and Youth

•Actively encourage women and youth to participate

•Targets 200,000 beneficiaries, 50-60% women

•Introduction of technologies and crops that are gender

friendly across the entire value chain

•Subcontracting two specialist organization to provide BDS

trainings on gender and youth i.e. DTS and Making Cents

international

MAPPING THE VALUE CHAIN

Export Companies

Large-Scale

Processors

Micro-

Processors

Intermediaries

Smallholder

Farmers

Input

Suppliers

Local Markets Regional MarketsWholesale Trade

Primary

Production

Supply of

inputs

Retail Trade

Processing

Bulking, Sorting &

Distribution

Supermarkets, Open-air markets, Green Grocers

Research Institutions

e.g. KARI, Nursery

Associations

MOA, NGO’s,

Producer Groups

Financial

Institutions,

NGO’S, KEBS,

MOH, Kenya

Revenue

Authority, BDS

providers

THE MOST CRITICAL GENDER-BASED CONSTRAINTS IDENTIFIED

At the processing level…

•Social conditions restrict employment opportunities for

women in senior management and technical positions in

processing firms.

•Perceptions about appropriate work for men and women

constrain opportunities in factory/processing positions.

•Married women lack access to the proceeds from high value

horticulture crops (example passion fruits).

EVIDENCE OF THESE CONSTRAINTS

•Hired a man factory manager to oversee other men and

women factory workers because “men will not listen to women managers.”

•Women are 90% of casual laborers and men make up 10% of casual laborers.

•Married men collect proceeds from passion fruit sales.

IMPACT OF CONSTRAINT

•Sex segmented

employment patterns

reduce efficient allocation of

labor.

•Supplies of horticulture

crops (example passion

fruits) is reduced or irregular

thereby reducing the

competitiveness of the value

chain.

POTENTIAL SOLUTIONS

•Develop innovative payment schemes to ensure that

married women producers receive returns from their labor.

THANK YOU