KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student...

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KFC Yum! Brands, Inc. Business Program Final Report Professor’s name 江江江江江 ： Student’s name: 江江江 江江江江 江江江 、、 Student’s number: M99B0101

Transcript of KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student...

Page 1: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

KFCYum! Brands, Inc.

Business Program Final Report

Professor’s name：江昱仁教授

Student’s name: 林怡萱、翁立軒、成威廷Student’s number: M99B0101

Page 2: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Contexts

Page 3: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Introduction (overview of company)

• KFC

• Yum! Brands, Inc.

• Harland Sanders

• Louisville, Kentucky

• Product

Page 4: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

History (about Harland Sanders Corbin, Kentucky)

• His mother

• Gas station

• Small restaurant

• Secret recipe

• Travel to sale

• Franchise

• Be bought

In 1964

Page 5: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Headquarters

Page 6: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

CEO and BOD

• BOD

Samuel Su, David W. Dorman, J. David Grissom, Bonnie Hill, Robert Holland, Jr., Kenneth G. Langone, Jonathan S. Linen, Thomas C. Nelson, Thomas M. Ryan, Jackie Trujillo, and Robert D. Walter. The senior managers responsible for looking after KFC today are Roger Eaton as CEO of KFC and Laurance Roberts is the Chief Operating Officer.

Chairman ofYum! Brands, IncBOD

David C. Novak.

Page 7: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Six elements of Environment

• Legal & Regulatory

• Economic

• Competitive

• Technology

• Social

• Global

Page 8: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Globalization

Page 9: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Ethic/ Special Responsibility

• Environmental concerns

soy

• Animal rights

violence

• Hygiene

rats

• Nutritional value

  artificial tras fat oil

Page 10: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Demonstratin

g

Demonstratin

g

Page 11: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Ownership

Page 12: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Management leadership

• Step change thinkers,

• Know how builders,

• Action divers,

• People growers.

Page 13: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Human Resource

Employ high population of young = Minimum wage

Page 14: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.
Page 15: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Marketing

Page 16: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Conclusions

Page 17: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Reference

• http://www.kfcclub.com.tw/index.asp

• http://en.wikipedia.org/wiki/Yum!_Brands

• http://en.wikipedia.org/wiki/KFC

• http://www.kfc.com/about/history.asp

• http://www.yum.com/

• http://www.webmd.com/diet/news/20061030/kfc-to-fry-chicken-without-trans-fats

• http://www.cpc.gov.tw/

• http://growingbolder.com/articles/uncategorized/colonel-harland-sanders-5871.html

• http://www.katastrofy.com/scripts/index.php?id_nad=1131

Page 18: KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

Thank you for you

listening


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