Kashi Creative Brief (2012)

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  • 8/13/2019 Kashi Creative Brief (2012)

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    Qbtujtbkf= Ljscb wjs arnjtne bf tcn ^fbtne Qtjtns bf :235. Ucn orjfe hkausns kf nfakurj`bf` jcnjitcy ebnt, usbf` fjturji bf`rnebnfts, wckin `rjbfs jfe fk `nfntbajiiy dkebhbne kr`jfbsds. b`cbf hbonr jfe !rktnbf, Ljscb cjs onakdn j hkran jdkf` tcn hbtfnss jfe cnjitc akfsabkusakddufbty. Ucn orjfe bs djbfiy "fkwf hkr bts ornj"hjst !rkeuats, out cjs jisk #nfturne bftk tcnsfja" jfe hrk$nf ebffnr djr"nt, wbtckut akd!rkdbsbf` bts krb`bfji dnssj`n kh fjturji njtbf`.

    %uiturji &uni= Qkdntbdns ib#bf` j cnjitcy ibhnstyin snnds bd!kssboin, ns!nabjiiy hkr j akiin`nstuenft. 'ut Ljscb cjs djen bt njsbnr tk akftbfun tcn cnjitc (kurfny. Ucnrn bs j onibnh tcjt cnjitcyhkke bs n)!nfsb#n jfe cjre tk hbfe. Ljscb cjs !rk#nf tcjt njtbf` cnjitcy ajf on jhhkrejoin jfejaanssboin oy sniibf` tcnbr !rkeuats bf stkrns tcjt jrn wnii "fkwf. &kr !nk!in wck jrn (ust stjrtbf`tcnbr cnjitc (kurfny, Ljscb cjs !rkeuats tcjt wbii cni! !nk!in on`bf sdjii wbtckut onbf`k#nrwcnidne eurbf` tcnbr trjfsbtbkf tk j dkrn cnjitcy ibhnstyin. *ii kh tcnsn js!nats tjr`nt jakiin`n stuenft, wck bs trybf` tk sj#n dkfny jfe njt cnjitcy jdbe j #jst jrrjy kh ufcnjitcy hkkek!tbkfs.

    +jr"ntbf` %kddufbajtbkf ur!ksn= -n jrn je#nrtbsbf` tk akiin`n stuenfts wck jrn snjracbf` hkrj !nrhnat ornj"hjst k!tbkf onhkrn stjrtbf` tcnbr ejy. -n wjft tcnd tk "fkw tcjt j tjsty, cnjitcy

    ornj"hjst n)bsts tcrku`c Ljscb tcjt ajf "nn! tcnd huii bf tcn njriy !jrt kh tcnbr ejy, !rk#ben tcndtcnbr futrbnfts jfe stbii tjstn `kke, wbtckut erjstbajiiy ikwnrbf` tcnbr ojf" jaakuft kr tj"bf` jikf` tbdn tk !rn!jrn.

    Ujr`nt *uebnfan= -n jrn tjr`ntbf` :3 // ynjr kie akiin`n stuenfts.

    %kfsudnr 7fsb`ct= %kiin`n stuenfts jrn jiwjys kf tcn `k jfe ek fkt cj#n tbdn tk sbt ekwf jfecj#n j dnji. Ucbs injes tk ufcnjitcy njtbf` suac js rn!ijabf` ufcnjitcy sfja"s hkr j ornj"hjst,akfsudbf` hjst hkke kr s"b!!bf` ornj"hjst jitk`ntcnr. Ucny fnne j ornj"hjst tcjt wbii "nn! tcndhnnibf` huii wbtckut hnnibf` wnb`cne ekwf jfe `rk``y. *eebtbkfjiiy, stuenfts jrn dkfnyakfsabkus jfe fnne tk on jssurne tcjt wcjt tcny jrn ouybf` bs wkrtc tcn !rban. *itcku`c Ljscbdjy on j obt dkrn n)!nfsb#n tcjf ktcnr injebf` orjfes, onajusn kh bts cb`c ujibty jfe !rk#nffjturji akftnfts, bt?s wkrtc bt. Ljscb jisk jbes bf wnb`ct ikss jfe bfarnjsns k#nrjii hbtfnss jfecnjitc, j ujibty djfy akiin`n stuenfts ensbrn bf j hkke !rkeuat tk j#kbe ufensbrne wnb`ct `jbf.

    %kd!ntbtbkf= 1ur djbf akd!ntbtbkf orjfes jrn &bonr 1fn, jturn >jiiny, 8uj"nr, Q!nabji L, jfe0nfnrji +biis. Ucny snii !rkeuats ib"n anrnji jfe ojrs sbdbijr tk kur orjfe. 1tcnr akd!ntbtbkfdjy bfaiuen ornj"hjst rnstjurjfts, ebfnrs jfe hjst hkke rnstjurjfts tcjt snr#n ornj"hjst btnds kftcn `k, suac js Qtjroua"s kr +a kfjie?s.

    %kddufbajtbkf rkoinds= Ucnrn bs j stb`dj surrkufebf` cnjitc hkke tcjt bt bs hij#krinss, okrbf`jfe oijfe, wcbin jisk onbf` n)!nfsb#n jfe cjre tk hbfe. kwn#nr, Ljscb bsf?t n)!nfsb#n jfe bt?s

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    njsbiy jaanssboin. 'ut dkst bd!krtjftiy, bt tjstns enibabkus. -n wjft akiin`n stuenfts tk on jwjrntcjt njtbf` cnjitcy bs jf k!tbkf jfe ajf on jacbn#ne, s!nabhbajiiy tcrku`c Ljscb. ^fib"n ktcnr

    !rkeuats tcjt aijbd tk on cnjitcy, Ljscb jatujiiy bs. ku ajf `nt ykur futrbnfts jfe yku ekf?tcj#n tk sjarbhban duac tk ek sk. 'nttnr ynt, yku ajf `nt tcnd kf tcn `k jfe stbii `nt tcjt swnnttjstn kf ykur tkf`un.

    'kttkd bfn&kaus kh Qjin= Ucn hkaus kh tcn sjin bs tk akf#bfan :3 // ynjr kie akiin`n stuenfts tcjt Ljscb bs j`rnjt wjy tk `nt j tjsty, cnjitcy ornj"hjst onhkrn stjrtbf` tcnbr ousy ejy.Qu!!krt= Ljscb nd!cjsb$ns tcnbr usn kh < wckin `rjbfs, fjturji bf`rnebnfts, cb`c !rktnbf jfehbonr, jfe fk 0+1s. Ucnbr !ja"j`bf` bs !rnsnftne js sbd!in wbtc njrtc tkfn akikrs tk j!!nji tktcn nf#brkfdnftjiiy hrbnfeiy jfe tcksn snn"bf` j sbd!in wjy tk jacbn#n j cnjitcy ibhnstyin.Ukfn jfe +jffnr= -n jrn jbdbf` hkr j ib`ct cnjrtne, nfnr`ntba jfe sbd!in tkfn. Ucnje#nrtbsndnfts wbii on hrnsc jfe sbd!in, wbtc ib`ct akikrs jfe jf nfnr`ntba #kban tcjt wbii jttrjatykuf` jeuits. -n wjft Ljscb tk on #bnwne js fkt (ust jfktcnr ornj"hjst !rkeuat, out kfn tcjt ajf

    orbf` k#nrjii cnjitc wcbin jisk orbf`bf` nf(kydnft.