Kaiyu Chen

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[email protected] +1-3016483249

KEN CHENIEXPAND YOUR BUSINESS, GLOBALLY
mailto:[email protected]:[email protected]

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KEN CHEN: EXPAND YOUR BUSINESS, GLOBALLY

Awarded PR consultant

from Ogilvy

Demonstrated marketing

analytical skill

Developed marketing

strategy for global leaders

Leveraging emerging market

advantages

Establishing global

technology start-up

Developing international

marketing strategy

Award Navy training leader Academic Psychology

background

Proven resources integration

ability

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Awarded PR consultant

from Ogilvy

Demonstrated marketing

analytical skill

Developed marketing

strategy for global leaders

KEN CHEN

MARKETING INSTINCT

Working as an awarded consultant atOgilvy, the most renowned marketinagency worldwide, Ken discoveredhis talent and passion for marketing.

With the advanced marketingknowledge he learned in Ogilvy, Kenserved as a public relations strategyconsultant to leading globaltechnology companies such asGoogle and Dell, leading theirstrategic expansion in Taiwan.

Compared to other marketingprofessionals, Ken shows exceptionatalent in observing consumer andstakeholder mentality.

When Youtube expressed a desire tolaunch its Taiwan platform bychanging only the user language, Kenand his team identified the uniquemindset of Taiwanese Youtube userand developed an extremelysuccessful media campaign.

Ken is also recognized for hisanalytical thinking. He cansystematically convert qualitative

marketing information into analyticaldiagrams with clear logic.

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Leveraging emerging market

advantages

Establishing global

technology start-up

Developing international

marketing strategy

KEN CHEN

GLOBAL EXPERIENCE

Besides having a US MBAdegree, Ken has extensiveglobal working experience.

Ken went to India to researchIndian start-ups and learn howto build a billion dollar businessbased on consumers who earn$2 dollar a day.

In Israel, Ken worked withventure capitalists anddeveloped an $800 millionannual sales business plan tocommercialize a medical patentfrom an Israeli university.

In Uruguay, Ken and his teamhelped the Uruguayangovernment develop amarketing strategy that utilizesits potential marketing resourcesto promote a free trade zone toUS companies.

In China, Ken led aninternational team to identify theunique stakeholder relationshiplandscape in China to develop

an innovative strategy that willhelp US retailers improve theirsupply chains energy efficiency.

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Award Navy Training leader Academic Psychology

Background

Proven resources integration

ability

KEN CHEN

INFLUENTIAL LEADER

With his people observationaltalent, analytical thinking,proactive attitude, and passionfor success, Ken is considered

as an influential leader in themany organizations where hehas worked.

While serving in the Navy assquad chief, Ken helped makepeople from a diverse socialspectrum become livingpartners and achieved trainingmissions that required greatteamwork.

Leveraging his people readingsskill, influential personality, anddiscipline, Ken helped hissoldiers appreciate each otherand thus achieve exceptionalteamwork. Ken was awardedthe Excellent Training Leaderprize/award/medal for hisproven leadership.

During his MBA China project,Ken raised $15,000 in funds byengaging multiple potential

sponsors and brought aninternational MBA team to Chinafor a 6 week business project.

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KEN CHEN

EXPAND YOUR BUSINESS, GLOBALLY

MBA, PMPR. H. Smith School of Business,

University of Maryland

Project Management Professional
mailto:[email protected]:[email protected]:[email protected]

Kaiyu Chen

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