not just another retail concept...

when you want more from your business

jaafe.com

561.362.7015

JAAFE, LLC

BUSINESS SUMMARYØ JAAFE specializes in crea�ng retail complete “turn-key”

concept stores that are easy to start, easy to run and profitable

Ø Combined over 100 years of experience running companies from start-up’s to mul�-billion dollar public/Wallstreetcompanies

Ø From these experiences have come a knowledge base that has iden�fied key-concepts that most start-up businesses don’t possess

Ø Most start-up businesses falter with-in the first 90 days causing cash flow issues, increasing the likelihood of failure within the first 12 months – Buildouts, Lease nego�a�ons, marke�ng

Ø JAAFE vastly increases the success rate by u�lizing experience and focusing on proven businesses concepts

EXECUTIVE TEAM

Thomas SouzaØ Founder of Personalized ExpertsØ Founder of Heels n’ MoreØ Gerson Lehrman Consul�ng Group (GLC)Ø President, public company ClairesØ CEO, public company Rag ShopØ Vice President, public company Sports Authority

Eric NelsonØ Founding Partner, The SCA Group, LLCØ CFO, public company, DubLiØ CFO, public company West MarineØ Partner, private equity group - Sun Capital PartnersØ 20+ years distressed company specialistØ Cer�fied

Ø Troubled Company Turnaround ProfessionalØ Mergers and Acquisi�ons AdvisorØ Public Board of directorsØ Financial and Valua�on modeler

SHOE CONCEPT – Heels n’ MoreØ Target stores in ethnic demographic where the store

is easily assessable to customer and cheaper rents (Similar to Family Dollar Stores).

Ø Same merchandise that appears in na�onal mall stores but at much be�er price. We buy cancelled orders, short runs, overstocks, special buys, end-runs and exclusive styles.

Ø JAAFE has buying connec�ons built up over decades –result: priority purchasing and special buys

JEWELRY CONCEPT – JAAFE Jewelry & Accessories Ø JAAFE has extensive knowledge in this industry and

key connec�ons world-wideØ The JAAFE jewelry store targets an underserved

market niche ripe with growing demographicsØ High margins, low costs, low-tech, small footprintØ Mix of fashion jewelry, accessories, hats, bags

Other store concepts available

OVERVIEW

Headquarters: Boca Raton, FLContact: Eric Nelson eric@jaafe.com 561-665-1507

Date: January 07, 2016www.jaafe.com

www.facebook.com/HeelsNMore

PROJECTED FINANCIALS AND ROI *

OFFERING

INVESTMENT THESIS

JAAFE provides investors with the following:Ø Site selec�on (with investor)Ø Nego�ate leases, contracts, terms, etc.Ø Build-out store and install inventory fixturesØ Buy and place inventory Ø Hire staff (assist with investor)Ø Back office systems and “point-of-sale” registers and

so�wareØ Result is a “Turn-Key” retail storeØ Promo�on – Marke�ng, Facebook, Grand-Opening, etc.

Targe�ng the EB-5, L1 & E2 (partner with investor’s counsel)Ø Allows foreign investors opportunity to gain access to an

American work VisaØ Also works for any investor that wants a store without

the hassle of running day-to-day

On-Going Opera�ons – JAAFE will partner with investor and:Ø Manage business

Merchandise fulfilment Accoun�ngAdministra�onManagement of storeMarke�ng

Ø Fee for management Inventory Buying - approx. 6% (at cost) of inventory purchases. Administra�on, Accoun�ng, Managing the business - 5% sales (at retail)

Ø Share in the Success Excess net cash (a�er working capital) to be split 51 % investor, 49% JAAFE (reviewed quarterly)

* Example only See Safe Harbor (a�ached)

Projected * at Maturity (Estimate 2 - 3 years)

Shoe Store Jewelry Store

Sales 1,800,000 775,000

Gross Margin 909,000 488,250

SG&A 600,000 225,000

EBITDA 309,000 263,250

Taxes 61,800 52,650

Net Income 247,200 210,600

Investor 51% 126,072 107,406

jaffe 49% 121,128 103,194

Capital Outlay 425,000 360,000

Return on Investment 30% 30%

not just another idea, a concept...

jaafe, LLCDISCLAIMER - Safe Harbor Statement

I acknowledge, read and understand the safe harbor statement and understand the risk factors that go with opening a small business.

Sign Date

This presentation contains forward-looking statements that involverisk and uncertainties. Such forward-looking statements generallycan be identified by the use of forward-looking terminology suchas “may,” “will,” “would.” “expect,” “intend,” “could.” “estimate,”“should,” “anticipate,” or “believe”.

jaafe believes that the expectations reflected in such forward-looking statements are accurate. However, neither jaafe nor anyof its affiliates can give assurances that these expectations willoccur.

The actual future performance could differ materially from such statements. Some of the factors could cause or contribute tosuch differences are described in the Private Placement Memorandum of the Partnership under the section “Risk Factors”and elsewhere in this presentation.

You should not unduly rely on these forward-looking statements,which speak only as of the date of this presentation.

Except as required by law, none of jaafe or its affiliates areobligated to publicly release any revisions to the forward-lookingstatements to reflect the events or circumstances occurring afterthe date of the original documents designed by jaafe in 2015,and/or to reflect the occurrence of unanticipated events.

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