05/01/2023 Property of Shef App 1

ITP 140Kyle, Andrew

FAST. EASY. TASTY

Investor Presentation

05/01/2023 Property of Shef App 2

What is Shef?Shef is a mobile application that connects users to on-demand and affordable personal chefs around them

Users can choose a meal

Shef

1. Fridge Contents

2. Grocery Store Pickup

3. “Convenience Meals”

&

05/01/2023 Property of Shef App 3

MissionTo provide busy families and students with an affordable, fast, and healthy alternative to cooking or eating out by connecting them to a personal chef within minutes.

No time to cook?

Find a Shef near you

Enjoy a home cooked meal

05/01/2023 Property of Shef App 4

SWOT• Strengths• First mover, low cost to entry, well-planned

• Weaknesses• Training Shefs will be required, Potentially Viral Slip-Ups

• Opportunities• Huge market, Ease fast-food takeover

• Threats• Uber or other company with infrastructure entering the

market, health and safety regulations

05/01/2023 Property of Shef App 5

Affordable Personal Chefs?• Consider this scenario…

• Post soccer practice, eat out or use a Shef• Fettucini Alfredo and a Cesar Salad• Family of 4

OR

05/01/2023 Property of Shef App 6

Ameci or Shef

OR

Item Quantity Price perFettucini 3 $1.38

Sauce 1 $3.98

Salad 2 $3.00

Flat Fee 1 $10.00

Time Charge 30 minutes $6.00

TOTAL N/A $30.12

$17.79 cheaper without evenaccounting for the value of convenience and time saved

05/01/2023 Property of Shef App 7

Competitive Advantage• Cost• Service Differentiation• Niche Strategies

05/01/2023 Property of Shef App 8

Other Potential Uses• Corporate Lunches (Catering Alternative)• Dinner Parties/Events• College Sunday Brunch• Date Night• Impress Him or Her• Both people can enjoy wine with no need for a ride home

05/01/2023 Property of Shef App 9

Market Research• Primary Data (no similar products exist to compare to)• Method• Focus Group• Online, Anonymous Survey• Open-Ended, Closed-Ended, and Scaled-Response Questions

• Parents and Students only• 82 responses

05/01/2023 Property of Shef App 10

Survey ResultsCategory Parents/Working Professionals Students

Willing to pay per person for Pasta and Salad

$9.45 $10.90

% Who say they will use Shef 72% 50%

Takeaway 1: Numbers indicate both the need for and the financial viability of the service

Takeaway 2: Students will pay more, but adults will use it and have more people per meal to profit on (families). Target affluent towns/cities with many families.

One Option: Austin, Texas has the second highest percentage of families, and is the 4th most tech friendly city in the US.

05/01/2023 Property of Shef App 11

Wireframe Review & Product Discussion Findings• Need to hire professional to improve product design.• Takeaway: Focus on providing a delicious and healthy

product at a reasonable cost instead of pressing for speed and more options.• Advertise to highlight these traits specifically

05/01/2023 Property of Shef App 12

Competitors• No current options for casual on-demand chef• First-mover advantage

05/01/2023 Property of Shef App 13

Opportunities• Fast food: $191 Billion• Frozen Food: $19 Billion

• Goal: Carve out a chunk of the money spent by families (and students) on quick, lazy meals.

05/01/2023 Property of Shef App 14

Traction Strategy• Promotions (First time free,

referral bonuses)• Social Media Marketing

(Keyword/phrase targeting [#cookingsucks], mobile focus automatic)

05/01/2023 Property of Shef App 15

Thank You!• For more information about our team and other features

check us out online at the official Shef Website