ITM C3 2015

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    Copyright © 2014 Pearson Education, Ltd

    MANAGING THE

    ENVIRONMENTAND THE

    ORGANIZATION’S

    CULTURE

    3 -1

    3

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    LEARNING OBJECTIVES

    1. Contrast the actions of anagers according to the onipotentand sy!o"ic #ie$s.

    2. Describe the constraints and cha""enges facing anagers in

    today%s e&terna" en#ironent.

    Develop your skill at scanning the en#ironent so you can

    anticipate and interpret changes ta'ing p"ace.3. Discuss the characteristics and iportance of organi(ationa"

    cu"ture.

    )no$ ho$ to read and assess an organi(ation%s cu"ture.

    4. Describe current issues in organi(ationa" cu"ture.

    3 - 2Copyright © 2016 Pearson Education, Ltd. 3-2

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    READING AN ORGANIZATION’S CULTURE:FIND ONE WHERE YOU'LL BE HAPPY

    “A key to success in

    management and in your 

    career is knowing how to“read” an organization’s

    culture so you can fnd one

    in which you’ll be happy.”

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    SCANNING THE ENVIRONMENT

    Do background work. Check out the company’sWeb site.

    What impression do you get from it? Are corporate valueslisted? Mission Statement?

    bser!e the physical surroundings and corporatesymbols.

    Notice visible symbols of organizational culture, such as,logos, signs, posters, pictures, photos, style of dress, etc.

    "ow would you characterize the people who work

    there # Are they formal? Casual? Serious? ovial? !pen?

    3 -4Copyright © 2016 Pearson Education, Ltd. 3-4

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    THE MANAGER: OMNIPOTENT OR SYMBOLIC?

    Omnipotent view of mn!ement:  The vie !h"! #"$"%e& "&e (i&e)!*+&e,-$i.*e /-& "$ -&%"$i0"!i-$’ 1))e

    -& /"i*1&e2

    S"m#o$i% view of mn!ement:  Thevie !h"! #1)h -/ "$ -&%"$i0"!i-$’1))e -& /"i*1&e i (1e !- e!e&$"*

    /-&)e -1!i(e #"$"%e&’ )-$!&-*2

    3 - *Copyright © 2016 Pearson Education, Ltd. 3-5

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    MANAGERIAL CONSTRAINTS

    I$ &e"*i!+4 #"$"%e& "&e $ei!he& "**5,-e&/1* $-& he*,*e2 B1! !hei& (e)ii-$"$( ")!i-$ "&e )-$!&"i$e(2

    A +-1 )"$ ee i$ Ehi.i! 3564 e!e&$"*)-$!&"i$! )-#e /&-# !he -&%"$i0"!i-$’e$vi&-$#e$! "$( i$!e&$"* )-$!&"i$!)-#e /&-# !he -&%"$i0"!i-$’ )1*!1&e2

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    E7HIBIT 356CONSTRAINTS ON MANAGERIAL DISCRETION

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    THE E&TERNAL ENVIRONMENT:CONSTRAINTS AN' CHALLENGES

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     THE E7TERNAL ENVIRONMENT

     The E!e&$"* E$vi&-$#e$!: Th-e /")!-& "$( /-&)e-1!i(e !he -&%"$i0"!i-$ !h"! "8e)! i!’ ,e&/-"$)e2 Thee!e&$"* e$vi&-$#e$! i$)*1(e eve&"* (i8e&e$!)-#,-$e$!2

    E)-$-#i) 9 E$)-#,"e /")!-& 1)h " i$!e&e!&"!e4 i$"!i-$4 )h"$%e i$ (i,-".*e i$)-#e4 !-);#"&;e! 1)!1"!i-$4 "$( .1i$e )+)*e !"%e2

    De#-%&",hi) 9 C-$)e&$e( i!h !&e$( i$ ,-,1*"!i-$)h"&")!e&i!i) 1)h " "%e4 &")e4 %e$(e&4 e(1)"!i-$

    *eve*4 %e-%&",hi) *-)"!i-$4 i$)-#e "$( /"#i*+)-#,-i!i-$2

    P-*i!i)"*

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     THE E7TERNAL ENVIRONMENT=CONT2>

     Te)h$-*-%i)"* 9 C-$)e&$e( i!h )ie$!i?)-& i$(1!&i"* i$$-v"!i-$2

     The S-)i-)1*!1&"* 9 C-$)e&$e( i!h

    -)ie!"* "$( )1*!1&"* /")!-& 1)h "v"*1e4 "!!i!1(e4 !&e$(4 !&"(i!i-$ "$(*i/e!+*e4 .e*ie/4 !"!e4 "$( ,"!!e&$ -/.eh"vi-&2

    G*-."* 9 E$)-#,"e i1e "-)i"!e(i!h %*-."*i0"!i-$ "$( " -&*( e)-$-#+2

    3 - 10Copyright © 2016 Pearson Education, Ltd. 3-10

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     THE E7TERNAL ENVIRONMENT=CONT2>

    3 - 11

    he deographic coponent is concerned $ith

    trends in popu"ation characteristics such as age,

    race, gender, education "e#e", geographic

    "ocation, incoe, and fai"y coposition.

    he po"itica"/"ega" coponent "oo's at federa",

    state, and "oca" "a$s, as $e"" as g"o!a" "a$s and

    "a$s of other countries. t a"so inc"udes a

    country%s po"itica" conditions and sta!i"ity. 

    Copyright © 2016 Pearson Education, Ltd. 3-11

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    E7HIBIT 35@COMPONENTS OF THE E7TERNAL ENVIRONMENT

    3 -12Copyright © 2016 Pearson Education, Ltd. 3-12

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    FACTORS IMPACTING GLOBALBUSINESSES

    Li;e #"$+ %*-."* .1i$ee4 Ne!* i /")i$%i$)&e"e( )-##-(i!+ =&" #"!e&i"*> )-!2

    Ne!*4 !he #";e& -/ ,&-(1)! /&-# C&1$)h )h-)-*"!e."& !- Ne)"/ )-8ee !- P1&i$" ,e! /--(4 ,e$(

    #-&e !h"$ 3 .i**i-$ " +e"& -$ &" #"!e&i"*2 C-##-(i!+ )-! "&e 1! -$e -/ !he #"$+ v-*"!i*e

    e)-$-#i) /")!-& /")i$% -&%"$i0"!i-$2 M"$"%e&$ee( !- .e ""&e -/ !he e)-$-#i) )-$!e! - !he+)"$ #";e !he .e! (e)ii-$ /-& !hei& -&%"$i0"!i-$2

    3 - 13Copyright © 2016 Pearson Education, Ltd. 3-13

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     THE GLOBAL ECONOMY AND THEECONOMIC CONTE7T

     The *i$%e&i$% %*-."* e)-$-#i) )h"**e$%e 9 -$)e(e)&i.e( " !he G&e"! Re)ei-$ .+ -#e "$"*+! 9.e%"$ i!h !he !1-i* i$ !he U$i!e( S!"!e h-1i$%#"&;e!2

    A )&e(i! #"&;e! )-**",e(4 .1i$ee e&ei#,")!e(2

    C&e(i! " $- *-$%e& &e"(i*+ "v"i*".*e !- /1$(.1i$ee2

    E)-$-#i) (i)1*!ie ,&e"( ")&- !he %*-.e2

     The /&"%i*e e)-$-#i) &e)-ve&+ )-$!i$1e !- .e ".1i$e )-$!&"i$!2

    3 - 14Copyright © 2016 Pearson Education, Ltd. 3-14

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    ECONOMIC INEUALITY AND THEECONOMIC CONTE7T

    A e)-$-#i) %&-!h h" *"$%1ihe( "$(,1!!e&e(4 "$( " ,e-,*e’ .e*ie/ !h"!"$+-$e )-1*( ,&-,e& (e)*i$e(4 -)i"*

    (i)-$!e$! -ve& %&-i$% i$)-#e %",h" i$)&e"e(2

    B1i$e *e"(e& #1! &e"*i0e !h"!-)ie!"* "!!i!1(e i$ !he e)-$-#i)

    )-$!e! h"ve !he ,-!e$!i"* !- )&e"!e)-$!&"i$!2

    3 - 1*Copyright © 2016 Pearson Education, Ltd. 3-15

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     The De#-%&",hi)E$vi&-$#e$!

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     THE DEMOGRAPHIC ENVIRONMENT=CONT2>

     The i0e "$( )h"&")!e&i!i) -/ " )-1$!&+’ ,-,1*"!i-$ )"$ h"ve" i%$i?)"$! e8e)! -$ h"! i!’ ".*e !- ")hieve i$ ,-*i!i)4e)-$-#i)4 "$( )1*!1&e2

    B".+ B--#e& 9 B-&$ .e!ee$ 6JK "$( 6KJ4 -$e -/ !he*"&%e! "$( #-! i$1e$!i"* (e#-%&",hi) %&-1, i$ hi!-&+2

    Ge$ Y -& =Mi**e$$i"*> 9 Chi*(&e$ -/ B".+ B--#e&4 .-&$.e!ee$ 6 "$( 6J4 #";i$% "$ i#,")! -$ !e)h$-*-%+ "$(!he -&;,*")e2

    P-!5Mi**e$$i"* 9 The +-1$%e! %&-1, i(e$!i?e( "%e %&-1,."i)"**+ !ee$ "$( #i((*e5)h--*e&2 The+ h"ve "*- .ee$

    )"**e( !he iGe$e&"!i-$ .e)"1e "(v"$)e i$ !e)h$-*-%+ h"ve)1!-#i0e( eve&+!hi$% !- !he i$(ivi(1"*2

    3 - 1+Copyright © 2016 Pearson Education, Ltd. 3-17

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    ASSESSING ENVIRONMENTAL(NCERTAINTY 

    E$vi&-$#e$!"* 1$)e&!"i$!+ &e/e& !- !he (e%&ee -/)h"$%e "$( )-#,*ei!+ i$ "$ -&%"$i0"!i-$’e$vi&-$#e$!2  The ?&! (i#e$i-$ -/ 1$)e&!"i$!+ i )h"$%e2

    62 O&%"$i0"!i-$ "&e !".*e4 #i$i#"* )h"$%e

    @2 O&%"$i0"!i-$ "&e (+$"#i)4 /&e1e$! )h"$%e

    O&%"$i0"!i-$"* C-#,*ei!+ &e/e& !- !he $1#.e&-/ )-#,-$e$! i$ "$ -&%"$i0"!i-$’ e$vi&-$#e$!

    "$( !he e!e$! -/ !he -&%"$i0"!i-$’ ;$-*e(%e".-1! !h-e )-#,-$e$!2

    3 - 1Copyright © 2016 Pearson Education, Ltd. 3-18

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    E7HIBIT 353ENVIRONMENTAL UNCERTAINTY MATRI7

    3 - 1Copyright © 2016 Pearson Education, Ltd. 3-19

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    MANAGING STAEHOLDERRELATIONSHIPS

     The $"!1&e -/ !";eh-*(e& &e*"!i-$hi, i "$-!he&"+ i$ hi)h !he e$vi&-$#e$! i$1e$)e#"$"%e&2 The #-&e -.vi-1 "$( e)1&e !hee&e*"!i-$hi,4 !he #-&e i$1e$)e #"$"%e& i**

    h"ve -ve& -&%"$i0"!i-$"* -1!)-#e2 S!";eh-*(e& 9 A$+ )-$!i!1e$)ie i$ "$

    -&%"$i0"!i-$’ (e)ii-$ "$( ")!i-$2

    Ehi.i! 3 5 J i(e$!i?e -#e -/ !he -&%"$i0"!i-$’

    #-! )-##-$ !";eh-*(e& hi)h i$)*1(e .-!hi$!e&$"* "$( e!e&$"* )-$!i!1e$! %&-1,2

    3 - 20Copyright © 2016 Pearson Education, Ltd. 3-20

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    E7HIBIT 35JORGANIZATIONAL STAEHOLDERS

    3 - 21Copyright © 2016 Pearson Education, Ltd. 3-21

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     THE BENEFITS OF GOODSTAEHOLDER RELATIONSHIPS

    I#,&-ve( ,&e(i)!".i*i!+ -/e$vi&-$#e$!"* )h"$%e

    I$)&e"e( 1))e/1* i$$-v"!i-$

    I$)&e"e( !&1! "#-$% !";eh-*(e&

    G&e"!e& -&%"$i0"!i-$"* ei.i*i!+ !-

    &e(1)e !he i#,")! -/ )h"$%e

    3 -22Copyright © 2016 Pearson Education, Ltd. 3-22

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    ORGANIZATIONAL CULTURE:CONSTRAINTS AND CHALLENGES

     Q1! " e")h i$(ivi(1"* h" " 1$i1e,e&-$"*i!+ !&"i! "$( )h"&")!e&i!i)i$1e$)e !he "+ e ")! "$( i$!e&")! i!h-!he&2 A$ -&%"$i0"!i-$4 !--4 h" "

    ,e&-$"*i!+4 hi)h i &e/e&&e( !- "-&%"$i0"!i-$"* )1*!1&e2

    A$ -&%"$i0"!i-$’ )1*!1&e )"$ #";e e#,*-+ee/ee* i$)*1(e(4 e#,-e&e(4 "$( 1,,-&!e( -& i!

    )"$ #";e !he# /ee* !he -,,-i!e2

    3 - 23Copyright © 2016 Pearson Education, Ltd. 3-23

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    ORGANIZATIONAL CULTURE

    O&%"$i0"!i-$"* C1*!1&e The h"&e( v"*1e4 ,&i$)i,*e4!&"(i!i-$4 "$( "+ -/ (-i$% !hi$% !h"! i$1e$)e !he "+-&%"$i0"!i-$"* #e#.e& ")! "$( !h"! (i!i$%1ih !he -&%"$i0"!i-$/&-# -!he& -&%"$i0"!i-$2

    C1*!1&"* V"*1e "$( ,&")!i)e ev-*ve -ve& !i#e2

    O&%"$i0"!i-$"* C1*!1&e i: Pe&)e,!i-$ ."e( -$ e#,*-+ee e,e&ie$)e i!hi$ !he

    -&%"$i0"!i-$2

    De)&i,!ive h- #e#.e& (e)&i.e i!2

    Sh"&e( e#,*-+ee h"&e ,e&)e,!i-$ "$( e,e&ie$)e2

    Ree"&)h 1%%e! eve$ (i#e$i-$ -/ )1*!1&e !h"! ee# !-)",!1&e !he ee$)e -/ "$ -&%"$i0"!i-$’ )1*!1&e2 Thee(i#e$i-$ "&e h-$ i$ Ehi.i! 35 "$( &"$%e /&-# *- !- hi%h2

    3 -24Copyright © 2016 Pearson Education, Ltd. 3-24

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    E7HIBIT 39DIMENSIONS OF ORGANIZATIONAL CULTURE

    3 2*Copyright © 2016 Pearson Education, Ltd. 3-25

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    CONTRASTING ORGANIZATIONAL CULTURE

    I$ #"$+ -&%"$i0"!i-$4 -$e )1*!1&"* (i#e$i-$ i-/!e$ e#,h"i0e( #-&e !h"$ -!he& "$(ee$!i"**+ h",e !he -&%"$i0"!i-$’,e&-$"*i!+ "$( !he "+ !he -&%"$i0"!i-$ -&;2

    F-& e"#,*e4 S-$+ C-&,-&"!i-$ /-)1e -$,&-(1)! i$$-v"!i-$ "$( &i;5!";i$%2 The)-#,"$+ *ive "$( .&e"!h i$$-v"!i-$4 "$(e#,*-+ee’ .eh"vi-& 1,,-&! !h"! %-"*2=P&-(1)! O&ie$!"!i-$>2

    C-$ve&e*+4 S-1!he! Ai&*i$e /-)1e -$ i!’e#,*-+ee "$( h" #"(e !he# " )e$!&"* /-)1-/ i!’ )1*!1&e2 =Pe-,*e O&ie$!"!i-$>2

    3 - 26Copyright © 2016 Pearson Education, Ltd. 3-26

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    E7HIBIT 35KCONTRASTING ORGANIZATIONAL CULTURE

    Ri;5!";i$% "$( )h"$%e(i)-1&"%e(

    C&e"!ivi!+ (i)-1&"%e(

    C*-e #"$"%e&i"*

    1,e&vii-$ W-&; ")!ivi!ie (ei%$e(

    "&-1$( !he i$(ivi(1"*e#,*-+ee

    Ri;5!";i$% "$( )h"$%e&e"&(e(

    C&e"!ivi!+ "$( i$$-v"!i-$&e"&(e(

    M"$"%e#e$! !&1!e#,*-+ee

    W-&; (ei%$e( "&-1$(!e"#

    3 - 2+Copyright © 2016 Pearson Education, Ltd. 3-27

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    CONTRASTING CULTURAL VALUES=CONT2>

    Ehi.i! 35K i**1!&"!e h- !he(i#e$i-$ -/ )1*!1&e )"$ )&e"!ei%$i?)"$!*+ (i8e&e$! )1*!1&e2

    B-!h O&%"$i0"!i-$ A "$( O&%"$i0"!i-$ B"&e #"$1/")!1&i$% ?4 .1! e")h)-#,"$+ e#,h"i0e " (i8e&e$!(i#e$i-$ !h"! h"ve h",e(-&%"$i0"!i-$"* )1*!1&e2

    3 - 2Copyright © 2016 Pearson Education, Ltd. 3-28

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    E7HIBIT 35STRONG VERSUS WEA CULTURES

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    STRONG CULTURES A** -&%"$i0"!i-$ h"ve )1*!1&e4 .1! $-! "**

    )1*!1&e e1"**+ i$1e$)e e#,*-+ee’ .eh"vi-&"$( ")!i-$2

    S!&-$% C1*!1&eO&%"$i0"!i-$"* )1*!1&e i$hi)h !he ;e+ v"*1e "&e i$!e$e*+ he*( "$(

    i(e*+ h"&e(2

     The #-&e e#,*-+ee "))e,! !he -&%"$i0"!i-$';e+ v"*1e "$( %&e"!e& !hei& )-##i!#e$! !-!h-e v"*1e4 !he !&-$%e& !he )1*!1&e2

     The !&-$%e& !he )1*!1&e .e)-#e4 !he #-&e i!"8e)! !he "+ #"$"%e& ,*"$4 -&%"$i0e4 *e"(4"$( )-$!&-*2

    S!&-$% C1*!1&e "&e "-)i"!e( i!h hi%h

    -&%"$i0"!i-$"* ,e&/-"$)e2

    .

    3 - 30Copyright © 2016 Pearson Education, Ltd. 3-30

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    S!&-$%C1*!1&e

    A,,*e’ !&-$% )1*!1&e -/,&-(1)! i$$-v"!i-$ "$()1!-#e&5e&vi)e &ee)! !he)-&e v"*1e -/ i!’ vii-$"&+)-/-1$(e&4 S!eve Q-.2 Q-.i$!i**e( !hee )-&e v"*1e i$"** e#,*-+ee4 /&-# !-,ee)1!ive !- "*e"-)i"!e4 1)h " !heGe$i1 B"& e#,*-+ee h-$he&e !&"i$i$% " )1!-#e& "!

    !he A,,*e S!-&e i$M"$h"!!"$2

    3 - 31Copyright © 2016 Pearson Education, Ltd. 3-31

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    WHERE CULTURE COMES FROMAND HOW IT CONTINUES

    Ehi.i! 35 i**1!&"!e h- "$-&%"$i0"!i-$’ )1*!1&e i e!".*ihe( "$(#"i$!"i$e(2

    O&%"$i0"!i-$"* C1*!1&e 11"**+ &ee)!!he vii-$ -/ !he /-1$(e&2

     The #"** i0e -/ #-! $e -&%"$i0"!i-$#";e i! e"ie& !- e!".*ih

    -&%"$i0"!i-$"* )1*!1&e2 O$)e )1*!1&e i e!".*ihe(4

    -&%"$i0"!i-$"* ,&")!i)e he*, !- #"i$!"i$

    i!23 - 32Copyright © 2016 Pearson Education, Ltd. 3-32

    E7HIBIT 3

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    E7HIBIT 35

    ESTABLISHING AND MAINTAININGCULTURE

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    HOW EMPLOYEES LEARNCULTURE

    E#,*-+ee *e"&$ "$ -&%"$i0"!i-$’)1*!1&e i$ " $1#.e& -/ "+2 The #-!)-##-$ "&e !-&ie4 &i!1"*4 #"!e&i"*+#.-*4 "$( *"$%1"%e2

    S!-&ie -&%"$i0"!i-$"* !-&ie ".1!i%$i?)"$! eve$! i$ !he *i/e -/ !he)-#,"$+ he*, ;ee, )1*!1&e "*ive2

    Ri!1"* &e,e!i!ive e1e$)e -/")!ivi!ie !h"! e,&e "$( &ei$/-&)ei#,-&!"$! -&%"$i0"!i-$"* v"*1e "$(%-"*2

    3 - 34Copyright © 2016 Pearson Education, Ltd. 3-34

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    HOW EMPLOYEES LEARN CULTURE=CONT2>

    M"!e&i"* A&!i/")! "$( S+#.-* )-$ve+ !-e#,*-+ee h"! i i#,-&!"$! "$( !he ;i$(-/ e,e)!e( .eh"vi-&4 e2 Ri;5!";i$%4 e!)2

    L"$%1"%e #"$+ -&%"$i0"!i-$ -& 1$i! -/"$ -&%"$i0"!i-$ 1e *"$%1"%e !- i(e$!i/+ "$(1$i!e #e#.e& -/ " )1*!1&e2 Ne e#,*-+ee"&e /&e1e$!*+ -ve&he*#e( i!h ")&-$+#"$( "&%-$ !h"! 1i);*+ .e)-#e " ,"&! -/!hei& *"$%1"%e2

    3 - 3*Copyright © 2016 Pearson Education, Ltd. 3-35

    E7HIBIT 3

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    E7HIBIT 35 TYPES OF MANAGERIAL DECISIONS

    AFFECTED BY CULTURE

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    C)etin! n

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    C)etin! nInnovtive

    C*$t*)e

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    E7HIBIT 356CREATING A CUSTOMER5RESPONSIVE CULTURE

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    CREATING A CUSTOMER5RESPONSIVECULTURE =CONT2>

    Ree"&)h h- !h"! )1!-#e&"!i/")!i-$ i (i&e)!*+ &e*"!e( !-)1!-#e& ,e$(i$% "$(

    )-$1#,!i-$2 S"!i?e( )1!-#e& i** .e &e,e"!

    )1!-#e& /-& .1i$ee2

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    SPIRITUALLY AND ORGANIZATIONALCULTURE

    W-&;,*")e S,i&i!1"**+ A )1*!1&e he&e-&%"$i0"!i-$"* v"*1e ,&-#-!e " e$e -/,1&,-e !h&-1%h #e"$i$%/1* -&; !h"! !";e,*")e i$ !he )-$!e! -/ )-##1$i!+2

    O&%"$i0"!i-$ i!h " ,i&i!1"* )1*!1&e &e)-%$i0e!h"! ,e-,*e:

    H"ve " #i$( "$( ,i&i!2

    See; !- ?$( #e"$i$% "$( ,1&,-e i$ !hei&-&;2

    Dei&e !- )-$$e)! i!h -!he& "$( .e " ,"&! -/" )-##1$i!+2

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    FIVE CULTURAL CHARACTERISTICSOF SPIRITUAL ORGANIZATIONS

    Ree"&)h i$(i)"!e !h"! S,i&i!1"* O&%"$i0"!i-$ h"ve?ve )h"&")!e&i!i):

    +, St)on! -en-e of p*)po-e4 )1*!1&e .1i*! "&-1$(#e"$i$%/1* ,1&,-e2

    ., /o%*- on in0ivi0*$ 0eve$opment4 &e)-%$i0e -&!h"$( v"*1e -/ i$(ivi(1"*2

    1, T)*-t n0 openne--4 )h"&")!e&i0e( .+ #1!1"* !&1!4h-$e!+4 "$( -,e$$e2

    2, Emp$o"ee empowe)ment4 #"$"%e& !&1!

    e#,*-+ee !- #";e %--( (e)ii-$2

    3, To$e)n%e of emp$o"ee e4p)e--ion4 e#,*-+ee /&ee!- e,&e e#-!i-$2

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    REVIEW OF LEARNING OBQECTIVE 326

    Contrast te actions o! "ana#ers accor$in# to

    te o"nipotent an$ sy"bolic vie%s.

    1. nipotent ie$ 5anagers are direct"y responsi!"e for

    the organi(ation%s success or fai"ure.

    2. y!o"ic ie$ 5uch of the organi(ation%s success or

    fai"ure is due to e&terna" forces outside of the anager%s

    contro".

    3. he t$o constraints on anagers7 discretion are

    organi(ationa" cu"ture 8interna"9 and the en#ironent8e&terna"9.

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    REVIEW OF LEARNING OBQECTIVE32@

    Describe te constraints an$ callen#es !acin#

    "ana#ers in to$ay&s e'ternal environ"ent.

    1. he e&terna" en#ironent inc"udes those factors and forces

    outside the organi(ation that affect its perforance.

    2. he ain coponents of the e&terna" en#ironent are,econoic, deographic, po"itica"/"ega", ociocu"tura",

    techno"ogica", and g"o!a".

    3. 5anagers face constraints and cha""enges fro these

    coponents !ecause they ha#e an ipact on :o!s,

    en#ironenta" uncertainty, and sta'eho"der re"ationships.

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    REVIEW OF LEARNING OBQECTIVE323

    Discuss te caracteristics an$ i"portance o!

    or#ani(ational culture.

    1. he se#en diensions of cu"ture are; attention to detai", outcoe

    orientation, peop"e orientation, tea orientation, aggressi#eness,

    sta!i"ity, inno#ation and ris' ta'ing.

    2. he stronger the cu"ture, the greater the ipact on the $ay

    anagers p"an, organi(e, "ead, and contro".

    3. he origina" source of the organi(ationa" cu"ture ref"ects the

    founder%s #ision.

    4. Cu"ture is transitted through stories, ritua"s, ateria" sy!o"s,and "anguage.

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    REVIEW OF LEARNING OBQECTIVE32J

    Describe current issues in or#ani(ational culture.

    1. he characteristics of an inno#ati#e cu"ture are cha""enge and

    in#o"#eent, freedo, trust and openness, idea tie,

    p"ayfu"ness/huor, conf"ict reso"ution, de!ates, and ris' ta'ing.

    2.  < custoer responsi#e cu"ture has fi#e characteristics; outgoing

    and friend"y ep"oyees= :o!s $ith fe$ rigid ru"es, procedures, andregu"ations= epo$erent= c"ear ro"es and e&pectations= and

    ep"oyees $ho are conscientious in their desire to p"ease the

    custoer.

    3. piritua" organi(ations ha#e fi#e characteristics; strong sense of

    purpose, focus on indi#idua" de#e"opent, trust and openness,ep"oyent, and to"eration of ep"oyee e&pression.

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