( vs. PC) V32 5 000 M h 7 $50- : V32, 5,000 mpg, Mach 7, $50

- GM ?

DVD Player Sandal ?

3

IT

2011

1 IT?1 IT?

- 3 IT 550( 20 )

2 ?

- 2.5 (2012.3)

- 30 (2012.7)

- 2,100

3 IT ?

,

- , 2.7

4

IT : +

(%)

IT 30

(%)

80

0

107.4

93.92007.7

2012.7

[: $B]

565.3

30

40

0

80.1

9.8 4 5

62.2 54.1

29.118.5

52.742.5 42.238.2

6 9

21.3 19.2

[ $ ]

[]

: US Census, Technology Review(2012.5)

0

0 20 40 60 80

9.8 0.45 4.5

6.91.3

[FT Global500 IT ( ) 30 ]

HP Dell

5

12 : 2.9% (12) 3.0% (13)

: + : +

:

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7

: ,

,

Shale Gas

vs, +

: ,

: :

, ,

8

[] Shale Gas

: , ,

9

2013 IT

Display : Display :

, , , ,

Big Number : , , Complexity

100 : 20

2013 15 Smart Device 2013 15 Smart Device

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, IT ,

10

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Apple Google Amazon Facebook Apple, Google, Amazon, Facebook

Wintel vs. Google + Qualcomm

Sony, Panasonic, Sharp

, ,

1

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[] IT

NHK TV 60 3 : Made in Japan

CES 2013

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() , ()

12

:

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:

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13

Post Smartphone?

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Smart + Something : Smart Car/Grid/City

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?

14

1.

+

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: Smartphone

IT IT :

16

[] IT Spiral

UD // UD, , , //

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17

2.

Dilemma

, vs. , vs.

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,

- :

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18

[]

,

:

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Threshold of

* Th t l "F t F ti h d t

Frustration

* htt // billb t /L I M ht l

* : Thompson et. al., "Feature Fatigue : when product capabilities become to much of a good thing", Journal of Marketing Research, 2005. 12

* : http://www.billbuxton.com/LessIsMore.html

19

3. Big Number

Cloud Security , Cloud, Security

- ()

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20

= X (F = m X a) X (F m X a)

IT = ( ) X ( )= ( ) X ( )

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22

: Synchronize Cycle(Fast Mover)

- IT

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- :

: Sufficient Volume

-

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23

IT

IT

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- : IC

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=

[] 4 ?

(Order) ()(Order) ()

10,000

12,000

14,000

2 000

4,000

6,000

8,000

0

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25