Is Your TV Connected?

Is Your TV Connected?

patrick hopf -‐ sourceknowledge

Global:

Smart TV ownership levels are highest in France and Scandinavia. [Source: YouGov, February 2012]

1.8bn devices with inbuilt internet connecKvity in use in over 570m homes by end-‐2016. [Source: Informa Telecoms & Media, January 201

US:

38% of US households have at least one television set connected to the Internet – up from 30% last year, and 24% two years ago. [Source: Leichtman Research Group, April 2012]

UK:

In the UK, connected TVs accounted for 16% of all sales in 2011, vs 9% in 2010. About 40% of all screens over 33” now have internet access. [Source: TV Licensing, March 2012]


Some Stats

“Smart” TV penetraKon sales in Canada is currently under 10%, but expected to reach 50% by 2019

Only 10% of online Canadian adults connect to the Internet on their TVs monthly

35% of Canadian televisions are connect to the Internet. Gaming consoles are the most common followed by direct PC to TV connecKons. Source: Jonathan Carrigan – Media OperaKons & Technology


Some Stats

Canada:

Quebec:

Only 10% of Quebecois have a TV that can connect to the Internet.

Source: Infopress.com

Source: Nielsen – State of the Media Q2, 2012 -‐US


-‐US

Source: Nielsen – State of the Media Q2, 2012 -‐US


This increased usage is heavily driven by Neclix subscribers, with 30% of Neclix subscribers watching video from the Internet via one of these connected devices weekly, compared to 3% weekly use among all non-‐Neclix subscribers.

Source: hdp://www.reelseo.com/30-‐homes-‐internet-‐connected-‐tv/#ixzz2IH9gGiLZ ©ReelSEO.com, All Rights Reserved Follow us: @ReelSEO on Twider | ReelSEO on Facebook


Neclix is Driving the Growth

Is Your TV Connected?

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