Investment Opportunity in Rio Grande do Sul 히우그란지두술 투자기회 세미나

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30.May.2011 30.May.2011 Investment Opportunity Investment Opportunity in Rio Grande do Sul in Rio Grande do Sul 히히히히히히히 히히히히 히히히 히히히히히히히 히히히히 히히히 Hana Micron Inc. CEO Hana Micron Inc. CEO Chang Ho, Choi Chang Ho, Choi 히히히히히히히 히히히히 히히히 히히히히히히히 히히히히 히히히

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30.May.2011. Investment Opportunity in Rio Grande do Sul 히우그란지두술 투자기회 세미나. Hana Micron Inc. CEO Chang Ho, Choi 하나마이크론㈜ 대표이사 최창호. CONTENTS. 1. HT Micron 2. Semiconductor in Brazil 3. Business Strategy 4. Why Brazil? Why Rio Grande do Sul ? 5. Government Supports - PowerPoint PPT Presentation

Transcript of Investment Opportunity in Rio Grande do Sul 히우그란지두술 투자기회 세미나

Page 1: Investment Opportunity in Rio Grande do Sul 히우그란지두술 투자기회 세미나

30.May.201130.May.2011

Investment OpportunityInvestment Opportunityin Rio Grande do Sulin Rio Grande do Sul

히우그란지두술 투자기회 세미나히우그란지두술 투자기회 세미나

Hana Micron Inc. CEOHana Micron Inc. CEOChang Ho, ChoiChang Ho, Choi

하나마이크론㈜ 대표이사 최창호하나마이크론㈜ 대표이사 최창호

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CONTENTSCONTENTS

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• HANA MICRON

• PARIT Holdings (ALTUS/TEIKON)

Chairman ; Chang Ho Choi

CEO ; Ricardo Felizzola

HT MicronHT Micron

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Electronic Value Chain in BrazilElectronic Value Chain in Brazil

• FAB : CEITEC(6in/130nm)

• PKG/TEST : Smart Moduler(DRAM only) & Few small Discrete Makers • Many EMS/CMs • Many Global Players

• Localize Semiconductors & Secure Core Competency of IT• Silicon Valley in Brazil for South America

MCT strategy to move downthe supply chain

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Hana MicronHana Micron

: Expertise in local market

PKG/Test,Sales & Marketing

Semiconductor packaging and test

company

HT MicronHT Micron

: Provide & Transfer World Class Semiconductor Packaging & Test technology

HT Micron Business StrategyHT Micron Business Strategy

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HT Micron Business StrategyHT Micron Business Strategy

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Why Brazil? Why Rio Grande do Sul?Why Brazil? Why Rio Grande do Sul?

One of the world’s BIGGEST MARKET & FASTEST GROWING ECONOMY

Strong will of the governments to attract foreign companies with high-end technology : Providing INCENTIVES & BENEFITS as PADIS & PPB for semiconductor industry

BNDES TO HELP WITH FINANCING at low interest rate

RS have BEST HUMAN RESOURCES in Brazil & many leading universities in Brazil are located in RS

RS is located NEAR OTHER LATIN AMERICAN COUNTRIES

5’th 5’th3’rd 4’th

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• MCT/MDIC/BNDES to support HT w/ PPB & PADIS• MCT Minister visited HANA Micron (Nov.11.2010)• MiniCom visited HANA Micron (May. 10. 2011)

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Federal Government SupportFederal Government Support

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• Rio Grande do Sul State to support HT w/ Special IT Law • Contract w/ State Governor on 10.Dec.2009

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State Government SupportsState Government Supports

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Cooperation with UNISINOSCooperation with UNISINOSCooperation with UNISINOS

NEW FACTORYNEW FACTORYLand : 122,000M2Land : 122,000M2

Sinos Valley in San Leo poldo Sinos Valley in San Leo poldo City City

• UNISINOS – HT MICRON – CEITEC (40 Km) – TEIKON (30 Km)• Semiconductor related courses – Undergraduate, graduate• Joint R&D Program

Base Camp Base Camp : Temporary Clean Room: Temporary Clean Room

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• University will construct Factory & support R&D program for HTDate of Completion : March 2012

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City & University SupportsCity & University Supports

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Experience in BrazilExperience in Brazil

Selecting a right Brazilian partnerTip. Brazilian partner should have strength in your weakness.

i.e. Good relations with governments & local knowledge

Brazil has very high barriers to enter the marketTip. Have patience. These are mainly caused by legal issues and slow process in

Brazil. Your competitors will also have to the same problems.

Issues with communicationTip. Lack of communication normally lead to problems. It is always good to have

daily communications even it might not be relevant to the business.

Adapting to Brazilian environment, culture and behaviorTip. Human resource management is always the key to the success, it gets worse

when you are further away from home. Make sure your employees are adapting well and getting along well with local employees.

Working with Brazilian GovernmentTip. Earn their trust, the government will assist you in anyway possible.

Expect the unexpected!Always be ready and prepare contingency

plans

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Line Set-Up PlanSuccessSuccess

Good luck with your new journey Good luck with your new journey aheadahead

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