Investment Opportunity in Rio Grande do Sul 히우그란지두술 투자기회 세미나
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Transcript of Investment Opportunity in Rio Grande do Sul 히우그란지두술 투자기회 세미나
30.May.201130.May.2011
Investment OpportunityInvestment Opportunityin Rio Grande do Sulin Rio Grande do Sul
히우그란지두술 투자기회 세미나히우그란지두술 투자기회 세미나
Hana Micron Inc. CEOHana Micron Inc. CEOChang Ho, ChoiChang Ho, Choi
하나마이크론㈜ 대표이사 최창호하나마이크론㈜ 대표이사 최창호
CONTENTSCONTENTS
• HANA MICRON
• PARIT Holdings (ALTUS/TEIKON)
Chairman ; Chang Ho Choi
CEO ; Ricardo Felizzola
HT MicronHT Micron
Electronic Value Chain in BrazilElectronic Value Chain in Brazil
• FAB : CEITEC(6in/130nm)
• PKG/TEST : Smart Moduler(DRAM only) & Few small Discrete Makers • Many EMS/CMs • Many Global Players
• Localize Semiconductors & Secure Core Competency of IT• Silicon Valley in Brazil for South America
MCT strategy to move downthe supply chain
Hana MicronHana Micron
: Expertise in local market
PKG/Test,Sales & Marketing
Semiconductor packaging and test
company
HT MicronHT Micron
: Provide & Transfer World Class Semiconductor Packaging & Test technology
HT Micron Business StrategyHT Micron Business Strategy
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HT Micron Business StrategyHT Micron Business Strategy
Why Brazil? Why Rio Grande do Sul?Why Brazil? Why Rio Grande do Sul?
One of the world’s BIGGEST MARKET & FASTEST GROWING ECONOMY
Strong will of the governments to attract foreign companies with high-end technology : Providing INCENTIVES & BENEFITS as PADIS & PPB for semiconductor industry
BNDES TO HELP WITH FINANCING at low interest rate
RS have BEST HUMAN RESOURCES in Brazil & many leading universities in Brazil are located in RS
RS is located NEAR OTHER LATIN AMERICAN COUNTRIES
5’th 5’th3’rd 4’th
• MCT/MDIC/BNDES to support HT w/ PPB & PADIS• MCT Minister visited HANA Micron (Nov.11.2010)• MiniCom visited HANA Micron (May. 10. 2011)
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Federal Government SupportFederal Government Support
• Rio Grande do Sul State to support HT w/ Special IT Law • Contract w/ State Governor on 10.Dec.2009
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State Government SupportsState Government Supports
Cooperation with UNISINOSCooperation with UNISINOSCooperation with UNISINOS
NEW FACTORYNEW FACTORYLand : 122,000M2Land : 122,000M2
Sinos Valley in San Leo poldo Sinos Valley in San Leo poldo City City
• UNISINOS – HT MICRON – CEITEC (40 Km) – TEIKON (30 Km)• Semiconductor related courses – Undergraduate, graduate• Joint R&D Program
Base Camp Base Camp : Temporary Clean Room: Temporary Clean Room
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• University will construct Factory & support R&D program for HTDate of Completion : March 2012
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City & University SupportsCity & University Supports
Experience in BrazilExperience in Brazil
Selecting a right Brazilian partnerTip. Brazilian partner should have strength in your weakness.
i.e. Good relations with governments & local knowledge
Brazil has very high barriers to enter the marketTip. Have patience. These are mainly caused by legal issues and slow process in
Brazil. Your competitors will also have to the same problems.
Issues with communicationTip. Lack of communication normally lead to problems. It is always good to have
daily communications even it might not be relevant to the business.
Adapting to Brazilian environment, culture and behaviorTip. Human resource management is always the key to the success, it gets worse
when you are further away from home. Make sure your employees are adapting well and getting along well with local employees.
Working with Brazilian GovernmentTip. Earn their trust, the government will assist you in anyway possible.
Expect the unexpected!Always be ready and prepare contingency
plans
Line Set-Up PlanSuccessSuccess
Good luck with your new journey Good luck with your new journey aheadahead
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