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Introduction to Marketing Communications Tutorial 9
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Transcript of Introduction to Marketing Communications Tutorial 9
Question 3…provide one example of an advertising class, an advertising media and an advertising vehicle
Question 1…name any two of the four types of direct marketing according to Chris Fill Complementary Primary differentiator Sales channel Brand vehicle
2 marks
Question 2…name two strengths of sales promotion Reach new customers Reduce distributor risk Reward and/or retain customers Induces action Preserve cash-flow 2 marks
Question 3…provide one example of an advertising
class, an advertising media and an advertising vehicle Broadcast, print, outdoor, instore, TV, radio, cinema, newspaper,
magazine, billboard …
3 marks
Question 4…identify two key strengths of personal selling as a communications tactic Two-way, direct communications More focused attention Cuts through clutter and noise Customisable
2 marks
Question 8…Identify and name three different stakeholders that
can be reached by public relations Employees Customers/consumers Media General public Financers Government …
3 marks
Question 9…what are the two key types of sales promotion according to Chris Fill Value adding Value increasing
2 marks
Question 10…list the six key elements/participants of the linear
model of communications Sender Encoding Message Decoding Receiver Feedback …noise?
6 marks
sponsorship…
What can we sponsor?What are the benefits of sponsorship?What is the main role of sponsorship?What are the strengths and weaknesses?
What are the strengths and weaknesses of this
medium?
What are the objectives of in-store media and
promotions?
in-store media…
Assessment method...
an academic assignment structured
around the production of presentation (with
slides and speaker notes – NOT delivered)
Part 2
30% of total marks
coursework
OK, back into groups…
how would you answer this question – how
would you structure the slides and what
content and theory would be in the notes?
…and the fact that you only have two slides and speaker notes…
based on your assigned tactic…