INFORMATION KIT FOR EXHIBITOR & SPONSOR MEXPO 2011 October 26 – Nov. 1, 2011 Shanghai, China.
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Transcript of INFORMATION KIT FOR EXHIBITOR & SPONSOR MEXPO 2011 October 26 – Nov. 1, 2011 Shanghai, China.
About MEXPO 2011关于梅花网和中国传播业大展
2011.10.26-10.28 4th Floor, Shanghai Mart
2011.10.27 Shanghai HongQiao Sheraton
2011 Shanghai Creative Industry Expo 2011.10.26-11.1
指导单位:中共上海市委宣传部 上海市经济和信息化委员会 上海市教育委员会 共青团上海市委 主办单位:上海现代服务业联合会 长宁区人民政府 Organizer: IDG World Expo
MEXPO will be held on the same time of CIE 2011,as a core unit of the super weekly event
2011 MCONFERENCE
2011.10.30-11.1 4th Floor, Shanghai Mart
2011 MSHOW
2011.10.27
2011 MPARTY
Targeted Exhibitors面向展商
Media• New media sector, including internet, mobile internet,
digital outdoor media outlets. • Innovated traditional media
Technology• Communication technology supporting media
operation• New equipment and new materials for advertising
Professional Service• Interactive marketing, creative and design, and other
marketing professional service vendors
Exhibitor category will be labeled in the exhibition directory and on site.
Please consult us for the best fit categorization
Visitors & Audience面向受众
Press
Broker Ad agencyPR agency
Direct Marketing
Sales Promotion
Market research
Interactive agency
Marketing Consulting
Marketing technology
Place-in
TV & Radio
Out of home
Internet
B2B
FMCG
Non-profit
Online service
Durables
RetailMeiHua’s industrial audience base ensures the completed industry chain coverage
We estimate over 15,000 professional visitors will participate in the event. All visitors will be registered online or onsite.
Agency
Media
Marketer
Event Promotion会展推广
• MeiHua Flagship website promotion
and inserted advertising
• Daily newsletter sent to 160K
subscribers
• Direct email to all opt-in meihua
members.
• Targeted promotion towards our
800+ paid accounts.
• 150+ affiliated media outlets
covering business & finance,
marketing and advertising sector.
• Promotion on other industrial events.
• MeiHua and other affiliated official
weibo promotion
• Visitor sharing across CIE events.
Estimated targeted visitor: 15,000+
Buy Booth Now
Standard (54)Section A : RMB 32,000Section B : RMB 27,000Section C : RMB 22,000
• Booth size : 3 x 3 meter (9 M2) each ; • Exhibitor name and logo on header banner;• 3 side wall, 2 spotlights, 2 chairs, 1 recycle bin, 1 desk, 1
power slot (200V/5A)
RMB 3000 / M2
• Sizes: 36, 54 or 81 M2
• Carpet and special utility service not included.• Decorated by authorized constructors only
Early Bird Deadline: July 30, 201115% discount (subject to contracting date)
Please contact organizers to get the latest availability,Book your booth as early as possible.
Open Field (24)
Demo Show
• Setup in the lobby of the 4th floor, a passway of all visitors• Advanced A/V setup (please inquiry for details)• Best used for products and services demonstration• Save your booth space usage• RMB 1,000 / session (15 mins)
MCONFERENCE梅花网中国传播业高峰论坛
AM: Main Venue 600 delegates / Hong Qiao Sheraton Grand Ball Room
PM: 3 Forums, over 20 sessions.
Media Innovation Forum
•Cross platform strategy of vertical media•Integrated marketing in digital times•Online media evolution under multiple “screen” environment• Self-made video content by online video media•Innovation of traditional outdoor media•“Internet of Things” and outdoor ad• Development of digital outdoor media
Mobile Marketing Forum
•Mobile internet market recap•Portal of mobile internet•Advertiser’s confidence on mobile internet media•Advertiser’s best practice on mobile internet.•Measurement and effectiveness study of mobile advertising.• Business opportunities for traditional press media
TMT Investment Forum
A special event designed to bridge TMT investors and projects.
Investing firms’ keynote and project showcase will be arranged.
2 keynotes and 3 round-tables will be presented:The 12th five year plan vs. media industry.New economics, New communicationFrom “Made-in-China” to “Created in China”: New opportunities from local arising brands.Going international or local? – Revolution of agency operationGetting blended or not? – Traditional media in the new environment
MSHOW环球广告创意作品展
Global Advertising Creative ShowcaseBrought you by the leading ad agenciesOct 30 – Nov. 1 Exhibition Area: 3,000 M2
Targeted Visitors: Marketing professionals and agency staff
Agencies with business longer than 3 years will be entitled for 6 meter free exhibition wall
Book Additional Walls : RMB 3000/ 3 metersEquipped by single wall, company name sign, 2 spotlights, 220V5A power slotAV equipment not included.
Open Field: RMB 800/ M2
Sizes: 54 M2 , 81 M2 or larger• Carpet and special utility service not included.• Decorated by authorized constructors only
Early Bird Deadline: Aug 15, 2010 15% discount (subject to contracting date)
Please contact organizers to get the latest availability,Book your booth as early as possible.All exhibiting agencies will get free recruiting booth.
More Exposure Opportunities
2011.10.26-10.28 Shanghai Mart, 4th Floor
2011.10.27 Hong Qiao Sheraton
MCONFERENCE 2011
2011.10.30-11.1 Shanghai Mart, 4th Floor
MSHOW 2011
2011.10.27
MPARTY
Admit Ad Pass Ad Handbag Ad
Rate Card
Admit Ticket Ad RMB 3,000 / 10K tickets
Delegate Pass Ad
Handbag AdAd printed on one side of the official event handbag.
Ad printed on the back of all visitor, exhibitor, delegate, crew and VIP passes)
100,000 copies of admit tickets will be printed and distributed, including the handouts in other industrial events.
RMB 50,000 (for 25,000+ copy)
RMB 50,000 (for 20,000+ pcs)
Please consult for the detailed printing specification
Rate Card
Platinum Sponsor
Sponsor logo shown on all event onsite setup and materials.
Sponsor logo shown on all marketing materials of the event. 54 sqm open field
Sponsor info kit insertion in handbag
Ad insertion on MEXPO official brochure
Sponsor logo placement on official site Exhibition standing banner on site
Pass advertising
Admit ticket ad
Sponsors Qty
Price
2011.10.30-11.1 Shanghai Mart, 4th Floor
MSHOW 2011 (Global Advertising Creative Showcase)Estimated Visitor: 10,000
Gold Sponsor
Double Page Spread (4C) Full Page (4C)
4 standing banners 2 standing banners
1 3
RMB 150,000 RMB 80,000
Rate Card广告与赞助价格
2011.10.27 HONGQIAO SHERATION SHANGHAI
MCONFERENCE 2001Estimated Delegates: 700
Platinum Sponsor
Sponsor logo shown on all event onsite setup and materials.
Sponsor logo shown on all marketing materials of the event. Video showcase on stage
Sponsor info kit insertion in handbag
Ad insertion on MEXPO official brochure
Sponsor logo placement on official site Exhibition standing banner on site
VIP seats
VIP seats for MPARTY
Sponsor Qty
Price
Gold Sponsor
2 standing banners
1 3
500,000 200,000
1 standing banner
8 rotations minimal 4 rotations minimal
10 for AM session, 3 for PM sessions each 4 for AM session, 2 for PM sessions each
3 1
Double Page Spread (4C) Full Page (4C)
Rate Card广告与赞助价格
2011.10.27 Venue TBD
MPARTYAward Giving Party for MeiHua Communication Award and AdKungfu Creative Award
Estimated Delegate: 150
Exclusive Sponsor
Sponsor logo shown on all event onsite setup and materials.
Sponsor logo shown on all marketing materials of the event. Video showcase
Sponsor info kit insertion in handbag
Ad insertion on MEXPO official brochure
Sponsor logo placement on official site Exhibition standing banner on site
MPARTY seats
Sponsor Qty
Price
Full page (4C)
4 standing banners
1
100,000
3 rotations each
10
About the Organizer
MeiHua, founded in 2002, is the leading advertising and
marketing trade website in China. The flagship site
receives more than 300,000 unique visitors every month
and provides rich information and knowledge source for
marketing professionals in China
IDG is recognized worldwide as a leader in exhibition
management, producing more than 750 globally branded
conferences and events in 55 countries.
IDG world expo is also the main organizer of CIE 2011
Contact Event Sales
Event Supervisor: Mr. Jaimie Sun
TEL : 021-62283509-859
Mobile : 15000586680
Email : [email protected]