Improwiz Pharma

8/4/2019 Improwiz Pharma

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US Office:

8520 Indian Paintbrush Way

Lorton VA 22079

Phone: +1(703) 493-0495

Email : [email protected]

Contact us:Gujarat Office:

Pharma 360, A 19, Paradise Bungalows,

Makrand Desai Road, Tandalja, Baroda 390010

Phone: + 91 99798 50396

Email: [email protected]

Cre

ative

Partner

Media

Partn

er

KnowledgePartner

Design Studio

www.improwiz.in

At Improwiz, our mission is to enhance capabilities of healthcare companies to solve marketing and sales challenges through

integrated marketing campaigns. We like to think of ourselves as your outsourced, creative, in-house, marketing partner. We

complement the skills of your internal team and manage your marketing aspirations. Our clients appreciate us as a team of

specialists available to help them with everything from marketing strategies to public relations. As your marketing team, we

present ourselves to help you increase your brand awareness, increase your return on resources employed, thereby gain market

share and ultimately succeed.

Mission and Vision Statement

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Improwiz, as our name aptly signifies, aspires to provide effective, holistic and comprehensive

solutions to the challenges of pharma and healthcare marketing. With a team of Medical Affairs

experts, Creative designers, Market Researchers, Media Planners and Strategic Consultants,

Improwiz represents an intellectual motley group of young professionals working towards effusing

fresh and effective solutions for Pharma and Healthcare Brand Management.

Improwiz imbibes the aptitude of not just doing different things but doing things di fferently. We are

expanding our service offerings from marketing to external customers to include promotion and

branding directed at internal stakeholders.

Profile of the Company

At Improwiz, our mission is to enhance capabilities of healthcare companies to solve marketing and sales challenges through

integrated marketing campaigns. We like to think of ourselves as your outsourced, creative, in-house, marketing partner. We

complement the skills of your internal team and manage your marketing aspirations. Our clients appreciate us as a team of

specialists available to help them with everything from marketing strategies to public relations. As your marketing team, we

present ourselves to help you increase your brand awareness, increase your return on resources employed, thereby gain market

share and ultimately succeed.

Mission and Vision Statement

1

Improwiz, as our name aptly signifies, aspires to provide effective, holistic and comprehensive

solutions to the challenges of pharma and healthcare marketing. With a team of Medical Affairs

experts, Creative designers, Market Researchers, Media Planners and Strategic Consultants,

Improwiz represents an intellectual motley group of young professionals working towards effusing

fresh and effective solutions for Pharma and Healthcare Brand Management.

Improwiz imbibes the aptitude of not just doing different things but doing things di fferently. We are

expanding our service offerings from marketing to external customers to include promotion and

branding directed at internal stakeholders.

Profile of the Company


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US Office:


Lorton VA 22079

Phone: +1(703) 493-0495





Phone: + 91 99798 50396


Cre

ative

Partner

Media

Partn

er

KnowledgePartner

Design Studio

www.improwiz.in

Medical Science Liaisons (MSLs)

Improwiz is a first of its kind provider of MSLs in India. With our services, we facilitate our clients address the key need of effective

Disbursement of Medical Knowledge to promote evidence based medicine. This service line utilizes Science as a tool to enhance

Patient Benefits. Our key work areas include:

Medical Writing

Creative Design of Medical Inputs

Promotional materials review Medical meeting support

Brand Strategy Consulting

Improwiz endorses the philosophy If you fail to plan, you plan to fail. A comprehensive marketing strategy and plan is imperative

towards a successful and sustainable brand management. We bring an experienced and dedicate group of Marketing, Medical and

Strategy professionals to enable our clients to formulate and implement Brand Management Strategies like Benchmarking,

capacity modeling, retention & alignment strategy development. Our work areas include:

1. Marketing Objectives

We enable our clients to define and achieve their marketing goals and objectives.

2. Marketing Strategy

We facilitate design and implement marketing strategies to achieve the desired goals.

3. Tactics

Our hands-on no-holds-barred approach to implementation of brand strategies can help you define the individual marketing

elements that will make up your plan. From here, you can implement the programs internally or we can assist with the

execution.

4. Target Audience

Our team of Medical Professionals can facilitate greater understanding of Target Audience by our continuous market

interactions. Our clients have come to appreciate us as one of the best and most insightful marketing institutions.

5. Competitive Benchmarking

Improwiz denounces sugar-coating of the competitiveness of your competitors. We work diligently towards a SWOT

appraisal of our clients competitors to facilitate our client design and compete effectively in the ever dynamic marketplace.

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Key Services

Medical Science Liaisons (MSLs)

Improwiz is a first of its kind provider of MSLs in India. With our services, we facilitate our clients address the key need of effective

Disbursement of Medical Knowledge to promote evidence based medicine. This service line utilizes Science as a tool to enhance

Patient Benefits. Our key work areas include:

Medical Writing

Creative Design of Medical Inputs

Promotional materials review Medical meeting support

Brand Strategy Consulting

Improwiz endorses the philosophy If you fail to plan, you plan to fail. A comprehensive marketing strategy and plan is imperative

towards a successful and sustainable brand management. We bring an experienced and dedicate group of Marketing, Medical and

Strategy professionals to enable our clients to formulate and implement Brand Management Strategies like Benchmarking,

capacity modeling, retention & alignment strategy development. Our work areas include:

1. Marketing Objectives

We enable our clients to define and achieve their marketing goals and objectives.

2. Marketing Strategy

We facilitate design and implement marketing strategies to achieve the desired goals.

3. Tactics

Our hands-on no-holds-barred approach to implementation of brand strategies can help you define the individual marketing

elements that will make up your plan. From here, you can implement the programs internally or we can assist with the

execution.

4. Target Audience

Our team of Medical Professionals can facilitate greater understanding of Target Audience by our continuous market

interactions. Our clients have come to appreciate us as one of the best and most insightful marketing institutions.

5. Competitive Benchmarking

Improwiz denounces sugar-coating of the competitiveness of your competitors. We work diligently towards a SWOT

appraisal of our clients competitors to facilitate our client design and compete effectively in the ever dynamic marketplace.

2

Key Services


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US Office:


Lorton VA 22079

Phone: +1(703) 493-0495





Phone: + 91 99798 50396


Cre

ative

Partner

Media

Partn

er

KnowledgePartner

Design Studio

www.improwiz.in

In a Branded Generics marketplace like the Indian Pharma Market, the creation and presentation of the brand identity is the only

vital element towards business success. Its what differentiates the leader from being a me-too brand and establishes a

foundation of trust. Creation of a strong brand identity precedes all marketing programs and is the pillar of strength of that brand,

supporting and building your brand awareness.

1. Brand Personality

We facilitate our clients evaluate the market need gaps and develop a sustainable brand identity for their brands.2. Logo and Tagline

We facilitate design and presentation of Logo and Tagline for our clients.

3. Visual Perceptual Strategies

Visual perception of your brand can be a key differentiation in the market place. Visual Perceptual techniques use scientific

approach towards the selection of the visual appeal of your brand logo and taglines. The key components are colour,

orientation, fonts, texture and aesthetic feel.

4. Brand VoiceIn a cluttered marketplace, design of the marketing message needs to be complimented by the use of effective brand voice.

This brand voice needs to be aligned to the Voice of the Customer (VoC) which includes the insights of the target doctors and

patients.

5. Positioning

Our insightful team of market-oriented professionals facilitate our clients define the key market need gaps. This intellectual

exercise enables us to enhance better positioning of brands.

6. Marketing Calendar

We have facilitated our clients design their annual marketing calendar for a seamless and concerted year-round marketing

campaign.

A well-developed marketing plan spells out every detail of your marketing efforts and guides the overall execution of the plan. It

leads to a strong ROI and helps you stay away from the common tendency to market products from a narrow and internally focused

point of view.

Some of the elements we will help you define during Brand Development include:

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Brand Development


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US Office:


Lorton VA 22079

Phone: +1(703) 493-0495





Phone: + 91 99798 50396


Cre

ative

Partner

Media

Partn

er

KnowledgePartner

Design Studio

www.improwiz.in

Tradeshows and events represent a vital cog in medico-marketing in healthcare through their point of contact emphasis. With the

right marketing in place, you can generate viable leads and close real sales.

Tradeshow booth design, booth traffic, and collateral are a few of the components that are important for tradeshow but the real

success comes from targeting the right prospects and clearly articulating the product and services value. This will allow you to

turn your booth into a place for further enhancement of clients education and direct client interfaces. Improwiz has deep

experience planning and managing tradeshows and has seen good success in this area. We also have vast experience planning

company events from corporate meetings to seminars and webinars. We managed events with hundreds of attendees from

sourcing speakers to handling all of the logistics. We can ensure that you event goes off without a hitch.

Booth Design

Marketing Collateral

Tradeshow Strategy

Tradeshow Management

Event Planning

Event Management

Our Tradeshow and Event Services include:

Tradeshows and Event Marketing


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US Office:


Lorton VA 22079

Phone: +1(703) 493-0495





Phone: + 91 99798 50396


Cre

ative

Partner

Media

Partn

er

KnowledgePartner

Design Studio

www.improwiz.in

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A physician's continuing professional development is critical to keeping up with advances in medicine and with changes in the

delivery of care. The range of meetings involving healthcare professionals is extensive from international symposia to advisory

boards and the level of support required is highly variable

To help physicians maintain, develop and increase the knowledge, skills and professional performance and relationships they use

to provide services for patients, the public and the profession, Improwiz offers physician resources that include a wide range of

continuing medical education (CME) activities that foster physician lifelong learning.

When it comes to continuing medical education (CME) activities, Improwiz has the right physician resources to help today s busy

physicians meet their professional needs. We offer high-quality creative events, experienced in all areas of development and

delivery and able to adapt to your requirements. So whether you need program consultancy, slide support, logistics, creative

design, webcasting, post-meeting reports or a full meetings management service, Improwiz is able to deliver.

Organizations are increasingly using CRM tools to manage customer relationships to increase both sales and customer

satisfaction. Developing a customer relationship management (CRM) program is essential to the success of your business. Not all

customers have the same needs. It makes sense to build up a profile of your customers and group them according to their different

requirements.

The benefits of this are:

Effective marketing communications, through a more personal approach and the development of new and improved products

or services

Enhanced customer satisfaction and retention

Increased value from your existing customers - and reduced cost to serve

We specialize in creating tailor made packages of groups of Customers and even individual customers.

Customer Relationship Management (CRM) Modules:

Medical Content & CME:


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US Office:


Lorton VA 22079

Phone: +1(703) 493-0495





Phone: + 91 99798 50396


Creative

Partner

Media

Partn

er

KnowledgePartner

Design Studio

www.improwiz.in

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Disease Diagnostic Camps For Patients

Prevalence of lifestyle disorders in India is increasing and so is the awareness towards health aspects of prevention. With a rising

disposable income, higher insuarance coverage, and increase in the urban population, disease diagnostics are gaining patient

awareness and approval.

Knowledge of patient demographics and disease epidemiology is a primary criteria to conduct successful diagnostic camps.

Improwiz, specializes in conducting free Diagnostic Camps on a very regular basis across India. We bring Patients, Doctors,

Diagnostics & Healthcare providers on a single platform, thereby enhancing direct communication and first hand brand interactionbetween the patients and the healthcare service providers

We plan-build-execute your important Patient-Doctor related Diagnostic Camps as turnkey solution, giving you differentiated

advantage within your stakeholders.

Patient Management:Chronic diseases represent a significant healthcare problem in India. Sustainable patient servicing is important for a healthcare

service providers success in this segment. Our patient management program encourages patient participation with special

incentives that catch attention while providing important information to promote awareness. We facilitate you to reach out to

patients with our unique one-on-one approach. We allow you to make a personal connection and "talk" directly to patients, very

similar to a visit made by a live representative. A team of dediciated and emphathizing professionals leads our patient management

vertical. We value ourselves as one of the first of its kind service providers with indepth knowhow across the value chain.

Our program keeps patients aware, informed and proactive in their healthcare decision making process.

Potential topics include

Communication stressing the importance of compliance

Answering FAQs and creating disease awareness

Important product information

Special messages and alerts regarding seasonal issues such as allergy, flu, colds, etc.

The possibilities are endless.

Give us a call and we can discuss your unique situation and how Improwiz can help you maximize your patient management needs.

Diagnostics, Camps & Clinics:


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US Office:


Lorton VA 22079

Phone: +1(703) 493-0495





Phone: + 91 99798 50396


Creative

Partner

Media

Partn

er

KnowledgePartner

Design Studio

www.improwiz.in

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Dr. R. S. Sipai

A trained Veterinarian professional with over 30 years of experience in clinical and managerial domains in Dairy Operations, backed

by a proven track record in strategic and operations excellence. Dr. Sipai has unsurpassed reputation in the dairy industry for

clinical acumen and project management capabilities. His distinguished career of outstanding performance, rapid promotions, and

bottom line results spans across organizations like Gujarat Dairy Development Corporation (GDDC), Baroda Dairy and Gujarat

Co-operative Milk Marketing Federation (GCMMF).

Juned Shaikh

A trained engineer with over 15 years of experience in IT systems architecture and evaluation of business cases, Juned leads the

strategic team of Improwiz. Based in Improwiz US office in Washington, Juned is responsible for defining the strategic direction

for Improwiz. He also heads Improwizs International Business Development (BD) team to identify and nurture latest trends in our

areas of work. Juned has been at the forefront of Information Technology (IT) revolution in India through his stints with reputed

international organizations like International Finance Corporation (IFC) and General Dynamics.

Zahid Sipai

Zahid has extensive experience in Sales and Marketing in the financial sector with exposure ranging from Aviva Life Insurance to

the reputed MNC bank, ABN-AMRO. He is responsible for guiding Improwiz in the Financial Evaluation of projects and various Fund

raising activities.

Dr. Sameer Lambay

Dr. Sameer "Sam" heads the clinical practice arm of Improwiz. A practicing ENT surgeon, Sam is the typical new age young doctor.

Sam coordinates the CME activities for Improwiz and forms the strategic backbone of our firm. Affable and a strict disciplinarian,Sam aspires to transform the clinical practice in India through the right mix of technology, knowledge and community participation.

Dr. M. Javed Sipai

Dr. Javed, is the medical and digital media practice head for Improwiz. A doctor with a management qualification, Dr. Javed, has

worked in various capacities in the Pharma and Healthcare industry. Dr. Javed, has had exposure to the inner circles of healthcare

strategy and marketing enabling him to to make Marketing and Operations as his forte.

Our Management team


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US Office:


Lorton VA 22079

Phone: +1(703) 493-0495





Phone: + 91 99798 50396


Creative

Partner

Media

Partn

er

KnowledgePartner

Design Studio

www.improwiz.in

Kedar Mehendale

Kedar is a digital solutions consultant currently working with the premier content management firm Viacom 18 Media Private

Limited.

Alibha Behera

Alibha is the System Architecture expert and is currently working with a leading consulting firm in India.

Suhail Motlekar

Suhail, a management graduate with a background in Pharmacy, has honed his marketing and strategy skills in the Pharma and

Healthcare industry over 15 years. Adept at launching new product brands and managing blockbuster brands, Suhail has worked

with leading Pharma companies like Lupin, Ranbaxy, Glenmark, Panacea Biotec and Alkem Labs.

Arvinder Pal Singh

Mr. A. P. Singh is an AGM (Marketing) with General Mechanical Works. An engineer with a PGDBM from the prestigious

management institute SCMHRD, Mr. Singh is responsible for facilitating GMW become of the most successful companies in the

Power Generation and the Energy sector.

Taskeen Nadkar

Taskeen, a research scholar with IIT Mumbai, guides Improwiz in utilizing the best in class emerging communication technologies.

TN is the key differentiator enabling Improwiz to be at the forefront of the technological revolution in the healthcare space.

Farida Harianawala

Farida Harianawala, FaH, based out of New York , is our communications specialist. She is an experienced journalist with a

Masters degree in Public Relations and Corporate Communication from New York University. She has worked on the worldwide

colleague communication campaign as a consultant for Pfizer. She is adept at developing a wide range of content and has a keen

understanding and interest in social media and strategic communication issues and trends.

Our External Consultants


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US Office:


Lorton VA 22079

Phone: +1(703) 493-0495





Phone: + 91 99798 50396


Creative

Partner

Media

Partn

er

KnowledgePartner

Design Studio

www.improwiz.in

Improwiz Pharma

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