Ili twiter

Watch the Birdie! A round-up of tools for using & analysing Twitter Internet Librarian International – 30 October 2012

© Arthur Weiss, ([email protected]) AWARE - www.marketing-intelligence.co.uk 1

© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk

Watch the Birdie! A round-up of tools for

using & analysing Twitter

Arthur Weiss Email: [email protected] / Twitter: @awareci

www.marketing-intelligence.co.uk 30 October 2012

Internet Librarian International

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Some Twitter Statistics

•  Over 517m accounts (July 2012)   Only 27% are active – i.e. under 150m   75% of tweets are from Twitter’s own platforms   Mobile clients represent 61% of all tweets   Geolocation hardly used (under 1%)   US User proportion declining (but still largest group)   Developing world fastest growing (Brazil, Japan,

Indonesia) •  Top 5 tweeting cities: Jakarta,Tokyo, London, Sao Paulo, New

York

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Some Twitter Statistics

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http://aworldoftweets.frogdesign.com/

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What are Twitter Tools / Applications

•  Twitter Clients

•  Searching Twitter

•  Finding people to follow

•  Twitter Analysis

•  Reputation Management

•  Curation & Twitter Newspapers

•  Other

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Twitter Clients What

•  Tweetdeck (owned by Twitter) •  Hootsuite •  Twitter for Busy People (t4bp.com) •  Account management (e.g. ManageFlitter) •  Several others….

•  Browser Plugins e.g. SilverBird • Mobile clients e.g. Tweetcaster (Android)

Why •  View all activity in single window e.g. hootsuite, tweetdeck •  Can clear viewed activity •  Can categorise or segment tweets e.g. by person – t4bp •  Can include as toolbar or without having to login to the twitter site • Manage multiple Twitter accounts or time post tweets, etc. •  Available as standalone software

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Hootsuite

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• Easy to customise – so get feeds for specific lists, mentions, etc. • Allows scheduling of tweets, analytics & more. • Also can add other social media – LinkedIn, Facebook, etc.


Tweetdeck

•  Standalone downloadable client software (on multiple platforms)

•  Can clear read items so only see new tweets, etc.

•  Other downloadable software include

•  DestroyTwitter, •  Twitbin….

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•  Some software specific for macs (e.g. Hibari) or designed for mobiles & tablets (e.g. echofon – for iphone, tweetcaster for android)


Twitter for Busy People (t4bp.com)

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Several features: • view your own friends’ unseen tweets • view the last tweet from each friend • view the last tweets from another twitter user




ManageFlitter

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Manage / Profile Followers and Followed Time / Schedule Tweets Analysis of changes over time e.g. interactions Prices range from free to $189 per month


Searching Twitter

•  Twitter search only goes back around 10 days •  Topsy.com currently the best free Twitter search

option •  DataSift & Gnip allow for (paid) Twitter search

analysis •  A few other options for searching specific users

  SnapBird   AllmyTweets

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Topsy

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Topsy

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SnapBird.org / AllmyTweets.net

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Finding People To Follow

•  Listorious.com •  WeFollow.com •  Twellow.com

Who to follow – find people to follow

•  Tweepi.com – Analyse followers •  FriendorFollow.com – who is or isn’t

following me •  Fllwrs.com – tracks changes in

followers •  Qwitter.com – track “unfollowers”

Who follows me (or stopped following me)

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Twitter Analysis & Stats

•  How often are they tweeting? •  When are they tweeting? And where? •  How many retweets & mentions? •  How many views? •  What is their profile? •  Who do they share in common? •  What’s trending?

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Twiangulate.com / Tweetreach.com

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FollowerWonk.com

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MentionMap.com

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What’s Trending

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What about me?

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Reputation Management

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Reputation Management

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A negative mention

And a positive mention


Curation & Twitter Newspapers

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Paper.li/awareci Twylah.com/

awareci

Storify.com




Others Twitter Chats e.g. Tweetchat.com

Links to other social networks e.g. blog posts •  Twitterfeed.com

Twitter Filters •  Slipstream.com hides selected types of tweet e.g. based on hashtags

URL Shorteners (t.co, bit.ly, ow.ly, etc.)

Schedule tweets – so released on set date or time •  Twuffer.com, Tweriod.com, Futuretweets.com and a number more

Twitter games •  e.g. artwiculate.com (word-game), 140blood.com (multiplayer fantasy games)

Apps directory for twitter – Twittereye.com

Hard-to-categorise / other •  SocialCollider.net – revealing graphically cross-connections between

conversations on Twitter 25


Artwiculate.com

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Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis.

Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: [email protected] Twitter: @awareci

Telephone: +44 20 8954 9121 Fax: +44 20 8954 2102

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