IFARM TEAM3 FINAL PRESENTATION#00-072 SENSORBED

Inventor: Steven Woodward

iFarm Team: Lei Ray Zhong

Mentors: David Tylor, Bill Thatcher

OTL Associates: Joseph Koepnick, Anne Kopf-Sill

5/17/2016

KEY FINDINGS

• Crowded space with large market potential

• ‘The gift wrapping matters as much as the present inside.’

• Try to differentiate

SENSORBED-TECHNOLOGY BACKGROUND

• Cardiac activity

• Respiration

• Snoring

• MovementData presentation

Accelerometers

Mattress cover

Signal processing

PORTER’S MODEL OF INDUSTRY ANALYSIS

New Entry threat

Rivalry

Buyer power:

Supplier power: Substitute threat:

MEDIUM. numerous players; fast industry growth

MEDIUM. undifferentiated product;proprietary technology

MEDIUM. high switch cost;better/cheaper product

LOW. many suppliers; price sensitive and educated buyer

LOW. large consumer population;high consumer switching cost

SWOT ANALYSIS

Strength Weakness

Opportunities Threats

market; inventor; product

patent; design; user target; differentiation

new patent; design; functionality

crowded space; willingness to pay

COMPETITIVE LANDSCAPE

Patent Price Status Notable Features

Zeo Bedside $149 Out of business Smart clock with sleep monitoring

Beddit Sleep Monitor

$99 Basic$149 Smart

Available now Sleep monitoring stripMisfit Wearables, Inc

Eight Cover $269 King$249 Queen

Pre-order Smart bed coverTemperature in bedBedroom control

CASE STUDY-ZEO, INC.

• 2003-2013

• Data failed to catalyze better wellness

• Failed to reach mainstream consumers

• Pool data visualization

• SO

• To make motivating data presentation

• To make advice personalized

SENSORBED PATENT MATCHING SEARCH

Thanks to Annalisa

POTENTIAL LICENSEE/PARTNER

• General consumer market

• Mattress/furnishings: Casper, Sealy Corporation et al.

• Consumer electronics: Fitbit Inc., Jawbone, Apple et al.

• Home automation: Nest Labs, Control4 et al.

• Clinical market

• Medical equipment: Boston Scientific Corporation, Medtronic et al.

INTERVIEW WITH BANDAR ANTABI

• Vice President, Head of Special Projects at

Jawbone thanks to Bill

• Focusing on the wearable technology

• 23 hrs/day usage

• To sell as accessory

• Jawbone prefers mature products for potential

partnership

apnea apnea

Detection of severe apneic episodes

SECONDS

respiration

respiration

BONUS POINTMEDICAL DEVICE FOR SLEEP APNEA?

>18 million US adults$3.4 billion medical costs$16 billion auto collision costs

BONUS POINT-MEDICAL DEVICE FOR SUDDEN INFANT DEATH SYNDROME?

SUGGESTED PATH FOR MOVING FORWARD

• To negotiate licensing opportunity with companies in two categories: consumer

market, such as Casper, and clinical market, such as Boston Scientific Corporation.

SensorBed

Consumer product

Medical equipment

FDA approval

Strengthened Consumer

product

CONCLUSION• Positive outlooks

• The sleep market is ready, in need of better way of sleep monitoring

• Make the software compatible to multiple systems

• Major hurdles

• To differentiate the product from competitors

• To work on data visualization

• Future plans

• To develop the patent into a more mature form

• To seek licensing opportunity in mattress companies

• To consider the path of medical device

ACKNOWLEDGEMENT

• Joyce Teng, Matias Rivera

• David Tylor, Bill Thatcher

• Steve Woodward

• Lius Mejia, Serena Hanes, Mary Wolf

• Joseph Koepnick, Anne Kopf-Sill

MOTION SENSOR AND HOME HEALTH TECHNOLOGY MARKET SIZE

WEARABLE TECHNOLOGY MARKET SIZE

MEETING WITH OTL ABOUT INNOGRAPHY