IED - Media III - Minimarket del Riciclo
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Transcript of IED - Media III - Minimarket del Riciclo
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Minimarket on Tour
Benedetta Ferrari Francesco Cardarelli
Rita EscobarStefano Sancristofaro
lunedì 8 luglio 13
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OVERVIEWA z i e n d a
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Competitorlunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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OVERVIEWA z i e n d a
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Competitorlunedì 8 luglio 13
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Competitor
Obiettivi3
lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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Competitor
Obiettivi3
lunedì 8 luglio 13
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Obiettivi3 esclusività
Brand Awareness
lunedì 8 luglio 13
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CONCEPT
xo
xoo
xxo
PERSONALIZZAZIONEesclusività
Brand Awareness
lunedì 8 luglio 13
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target
lunedì 8 luglio 13
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Owned!- L’Autista
How
7
lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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Owned!- L’Autista
Howlunedì 8 luglio 13
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- L’Autista
G A R A G EP A R T Y
8
lunedì 8 luglio 13
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linee guida
creativitàscadenza
lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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And the winner is...?
lunedì 8 luglio 13
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Party
Accessories
lunedì 8 luglio 13
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G A R A G EP A R T Y
lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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Xformance
Dj Set
Food
Drink
Girls
Boys
lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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Xformance
Dj Set
Food
Drink
Girls
Boys
lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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9 WEB
lunedì 8 luglio 13
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lunedì 8 luglio 13
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lunedì 8 luglio 13
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Fan PageFoto
Teaser
SOCIAL MEDIAAggregator
lunedì 8 luglio 13
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Fan PageFoto
Teaser
SOCIAL MEDIAAggregator
lunedì 8 luglio 13
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#MMRontour
Live TweetPrimaDopo
Durante
Visible Tweets live session
lunedì 8 luglio 13
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Check-in+
Condivisione=
Free Drink
lunedì 8 luglio 13
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lunedì 8 luglio 13
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9 WEB
lunedì 8 luglio 13
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Francesco
Cardarelli
StefanoSancristofaro
BenedettaFerrariRita
Escobar
lunedì 8 luglio 13
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lunedì 8 luglio 13
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E ORA LA PARTE PIU’ TECNICA...
lunedì 8 luglio 13
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TIMELINE
10/06/12
Flugtag Milano
29/06/12
Garage Party
Sharing WOM Buzz
13/07/12
1° tappa Truck Tour
20/07/12
2° tappa Truck Tour
15/03/12
Lancio Contest
FoursquareInstagram
Website
lunedì 8 luglio 13
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TIMELINE
03/08/12
4° tappa Truck Tour
10/08/12
5° tappa Truck Tour
15/08/12
6° tappa Truck Tour
27/07/12
3° tappa Truck Tour
lunedì 8 luglio 13
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BUDGET
PARTECIPAZIONE+FLUGTAG+MILANOIscrizione 9€++++++++++++++++++++++++++++++++++++Strumenti+ 1.000,00€++++++++++++++++++++++++++TOTALE 1.000,00€++++++++++++++++++++++++++
GARAGE+PARTYAffitto+Spazio 1.500,00€++++++++++++++++++++++++++Barmen+e+Beverage 3.000,00€++++++++++++++++++++++++++Dj+++Impianto 1.500,00€++++++++++++++++++++++++++Staff+e+Security 500,00€++++++++++++++++++++++++++++++Vernice 1.500,00€++++++++++++++++++++++++++Riprese/Fotografie 1.000,00€++++++++++++++++++++++++++TOTALE 9.000,00€++++++++++++++++++++++++++
TRUCKAffitto+Truck+per+6+settimane 7.986,00€++++++++++++++++++++++++++Autista 2.000,00€++++++++++++++++++++++++++Benzina 1.000,00€++++++++++++++++++++++++++TOTALE 10.986,00€++++++++++++++++++++++++
TRUCK+PARTYModelle/Performer 1.000,00€++++++++++++++++++++++++++Barmen+e+Beverage 1.500,00€++++++++++++++++++++++++++Food 500,00€++++++++++++++++++++++++++++++Dj+++Impianto 1.000,00€++++++++++++++++++++++++++Sicurezza 200,00€++++++++++++++++++++++++++++++Riprese/Fotografie 300,00€++++++++++++++++++++++++++++++TOTALE+TAPPA+UNICA 4.500,00€++++++++++++++++++++++++++TOTALE+TOUR 27.000,00€++++++++++++++++++++++++
MINISITO 5.000,00€++++++++++++++++++++++++++
TOTALE 52.986,00€++lunedì 8 luglio 13