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How to Leverage In-Store Inventory for Online Sales SIA Sales Seminar.
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How to Leverage In- Store Inventory for Online Sales SIA Sales Seminar
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Transcript of How to Leverage In-Store Inventory for Online Sales SIA Sales Seminar.
How to Leverage In-Store Inventory for Online Sales
SIA Sales Seminar
Introductions
Jared SnelsonBusiness Development ManagerShopatron
HOW TO LEVERAGE IN-STORE INVENTORY FOR ONLINE SALES
Introduction to Mervin Manufacturing➤ Company History
➤ eCommerce Objectives
➤ eCommerce Results
Benefits of Dealer Fulfillment➤ Increase Sales: Direct and Wholesale
➤ Effective Online Marketing
Future of Consumer Engagement➤ Live Inventory
➤ Order Routing Flexibilities
Summary
Agenda
Mervin Manufacturing -Case Study
MERVIN MANUFACTURING
➤ Company founded in 1977
➤ Origins as surfboard shapers and snowboard builders
➤ Brands: Lib Tech (snowboards & Waterboards), Gnu, Bent Metal and Freedom Dolly
➤ Dealers in North America and Distributors Internationally
Mervin Manufacturing - History
MERVIN MANUFACTURING
➤ Translate site traffic to sales without competing with dealers
➤ Increase wholesale sales
➤ Provide the best possible customer service
➤ Create a streamlined and manageable online environment
Ecommerce Goals
MERVIN MANUFACTURING
➤ Turnkey site solution
➤ Increase retailer fulfilled orders
➤ Over 300 participating retailers
➤ Stand alone store allowing for simple, effective method for ecommerce management
Initial Shopatron Launch
MERVIN MANUFACTURING
➤ 60% year-over-year increase in online sales in 2012
➤ Increased order volume 20% in 2012 versus 2011
➤ Create a streamlined and manageable online environment
Results
MERVIN MANUFACTURING
➤ Less clicks = increased conversion rate
➤ Complete design flexibility
➤ Utilize Shopatron for order processing and ecommerce management
Continued Improvement
How can your company benefit with Shopatron?
BENEFITS OF DEALER FULFILLMENT
Maximize sales through dealer involvement
Dealer Fulfilled Orders:➤ Give consumers the ability to purchase from your site when your warehouse may
be out of stock
➤ Move national inventory, even from poor weather regions
➤ Ensure dealer sell-through to improve year-over-year inline purchasing
➤ 57% of retailers increase spend with brands partnering with Shopatron
BENEFITS OF DEALER FULFILLMENT
Maximize sales through dealer involvement
Effectively Promote and Market eCommerce:➤ Utilize promotions: free shipping, gift with purchase, etc.
➤ Price similarly to street pricing: MAP, late season sell-through, previous season product
➤ Search engine marketing: pay per click ads, SEO, email marketing
➤ Brands using Shopatron see an average increase of 49% in online sales
BENEFITS OF DEALER FULFILLMENT
Maximize sales through dealer involvement
Pro Store Functionality:➤ Username/password protected logins
➤ Multi-tiered discounting ability
➤ Shipping address and order amount restriction capability
The Future of Consumer Engagement
SUPERIOR ONLINE SHOPPING
Bob and the Weekend Getaway
Customer Experience➤ Customers’ expectations for service are being taught at the major retailer level
➤ Innovation is necessary to continue improving your brand’s customer experience
SUPERIOR ONLINE SHOPPING
From “Find a Store” to “Which Stores have product now?”
Accurate local availability gives shoppers the confidence to drive to the store and buy your products.
Dealer Locator Local Real-Time Availability
Deliver Convenience with Same-Day In-Store Pickup
FPO
SUPERIOR ONLINE SHOPPING
Enable Faster Order Assignment and Fulfillment
Shoppers receive their products faster and retail stores save time and fulfill more online orders.
SUPERIOR ONLINE SHOPPING
