How To Become A Local Celebrity in 90 Days or Less
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Welcome to: How To Become A Local Celebrity Tuesday, January 28, 14
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How To Become A Local Celebrity shows how entrepreneurs and business owners can use free resources to get media attention, attract prospective customers, and build an email list.
Transcript of How To Become A Local Celebrity in 90 Days or Less
Welcome to:How To Become A Local
Celebrity
Tuesday, January 28, 14
Your Instructor for this Workshop is:
Toya D. Wilson-SmithDigital Marketing Strategist, Amazon
Bestselling Author, Trainer, Speaker and Small Business Owner
Co-Founder of NexGeneration Mobile Marketing Agency
Tuesday, January 28, 14
A Joke Before We Start
Tuesday, January 28, 14
What are you going to learn today?
• Why Choosing Media Over Marketing Is Sometimes Best
• How To Stand Out Amongst Your Competition with Google+
• How To Use 3 Free Methods to Get National & Local Media Attention
• The Easiest Method to Attract Leads & Media Love
Tuesday, January 28, 14
How Do You Incorporate the New Media to Share Your
Message?
Tuesday, January 28, 14
Why Media Over Marketing?
• Fastest Way to Develop Authority
• Ability to Reach Thousands
• One Media Appearance Can Lead to Many More
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Challenges with Traditional Marketing
• Difficult to Measure Return on Investment with Radio & Television Ads
• Challenge to Reach Just Your Target Market
• Expensive
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Tuesday, January 28, 14
“Businesses that have figured out how to use the internet to ‘get found’ by potential
customers and then convert them to customers, are shifting their marketing
budgets to inbound away from traditional advertising. This shift is taking a big toll on
traditional media companies.”
-Melanie Collins, Hubspot
Tuesday, January 28, 14
How To Get Known By Using Google + Local
Tuesday, January 28, 14
Why Use Google+ for Your Business?
• Google+ Local is By Google = Great SEO Benefits
• It’s Local. 43% of all searches on Google are for local physical addresses, reviews or telephone numbers.
• People love reading the Google Reviews. On Google + Local you can solicit reviews and engage with customers.
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What Google + Local Offers
• Business Name & Contact Information
• Hours of Operation
• Website Links
• Photos/Videos
• Reviews
• Google Offers/Help
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SEO Benefits of Google Local & Video
• Combine Google+ Local with Video for Maximum Effect
• Ensure that Google+ Local Profile is 100% Complete
• Add a Minimum of 5 Photos to your Google+ Local Page
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Google+Local Page Before
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Google+Local Page After
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Claim Your Free Google+Local Listing:
https://support.google.com/plus/answer/1713911?hl=en
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How to Get National Media Attention For Free
• HARO (Help A Reporter Out) http://www.helpareporter.com/
• Radio Guest List http://www.radioguestlist.com/
• PitchRate http://pitchrate.com/
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...Media Attention for Free
•Create A Media Kit
• Bio/Company Bio
• Description of Product and Services
• Downloadable Images/Headshots
• Testimonials
•Write An Email Pitch (Template)
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Press Releases Are Still Great.
• Gain Local Media Attention Quickly
• Get Placed on Google Search Page 1 for Most Competitive Keywords
• Add Links to Social Media Profiles to Engage with Potential Customers and to Stay In Touch w/Media Partners
Tuesday, January 28, 14
Best Practices for Press Releases:
1. Create A Template
2. Use PR Underground for distribution to Google
3. Upload Story to CNN iReport
4. Add Links to your Website, Social Media Profiles, Photos & Videos
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Need Help:Visit
www.toyawilsonsmith.com for templates and guides today.
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First, Get it Going. Then, Get It Great!
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Thanks & Much Success, Toya
Tuesday, January 28, 14
