Gracenote Dynamic EQ - Use Cases - Nielsen · Spotify such as Release Radar, RapCaviar by Tuma Basa...
Transcript of Gracenote Dynamic EQ - Use Cases - Nielsen · Spotify such as Release Radar, RapCaviar by Tuma Basa...
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정대민 이사
그레이스노트, 닐슨코리아
[email protected] / 010-3123-6473
GRACENOTE 서비스 소개 닐슨에 새롭게 합류한 GRACENOTE의 서비스 소개
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World’s leading entertainment data and
technology company
We power the world’s top music services, consumer electronics, automakers, cable
and satellite providers
C O M P A N Y O V E R V I E W
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Metadata
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Sample of Music Metadata
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Music Discovery: Rich Global Descriptor System
EDITORIAL Artist level
AUDIO ANALYSIS Recording level
Era Origin Language Mood Tempo Genre Artist Type
Numbers reflect the categories within each descriptor type
2451 640 345 480 101 345 438
• Roots Rock
• Urban Crossover
• Hip Hop
• Post-Punk
• Teen Pop
• Early 90’s
• Mid 90’s
• 2000’s
• Liverpool
• Seattle
• Sã o Paulo
• Argentina
• English
• Spanish
• Portuguese
• Female – Solo
Vocal
• Male Group
• Mixed Duo
• Fast
• 140’s
• 145 BPM
• Aggressive
• Fiery
• Sentimental
• Energizing
Style
• Industrial
• Jangle Pop
• Jump Blues
• Turntablism
• Bossa Nova
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Data of data
Description of Resources
What is metadata ?
Resource discovery
Key ingredient of user analysis
Purpose of metadata
Personalization
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Evolution of the Gracenote Business and Products
1977
1975
1993 2007 1998 2013
2003 2014 2015 2008
2017
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The Biggest Names in Entertainment Trust Gracenote
Music Sports Automotive Personalization Video
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1,800 Employees
20 Offices
350 Technologists
1,300 Editors
4,500 Events,
leagues, and teams
200M Tracks
350 Patent Assets
110M Cars
250M TV Households
41M Smart TVs
6 Trillion Queries per month
B Y T H E N U M B E R S
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A Sense of Our Data Scale The Gracenote platform handles volume on par with some of the world’s leading technology
Trillion Billion Billion 6 780 259
Global queries
per month (source: GN Services,
Jan. 2018)
Global queries
per month (source: IBM/Weather
Company, Oct. 2015)
Orders per
month (source: Nasdaq)
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Use case of Gracenote Entertainment
Metadata : Music, Video
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Music Identification & Personalized Playlist
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Music Taste Profiling
○ Clustering Criteria
- How heavily you play
- How regularly you play
- How “actively” you play
(from your playlists or an album
vs a radio station)
- How much you play from an
artists’ full catalog of music
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Music Curation
○ Simple 30-song playlist
every Monday based on
user’s listening habits and
other user’s playlists
○ For the year from 2016
launch, it has generated 5
billion tracks stream, 40
percent user trial
○ It facilitated playlist-
recommending features by
Spotify such as Release
Radar, RapCaviar by Tuma
Basa
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Content suggestions that align with a user’s unique profile
Video: User Profile-Based Suggestions
FAMILY RELATIONSHIPS
LUXURY
FASHION
BUSINESS
CO-WORKERS
CRUSH
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Gracenote Video
World-class data powering the TV guides
and recommendation algorithms for
leading MVPDs and OTT services
○Global Dataset: Aggregated, normalized
video data for more than 85 countries
○Robust Coverage: TV schedule and TV
Program, Movie, VOD and OTT information
and imagery
○ Search & Discovery: Gracenote
common IDs across all data are
foundational for guides, search and
recommendations
Series, Season,
Episode
Descriptions
Imagery
Cast & Crew
Celebrity
Info
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A u t o : P e r s o n a l i z e d A u d i o C h a n n e l
Content tailored to the driver’s daily commute
or routine
Creates personalized audio
channels from multiple media
sources
Live sports scores and
alerts for favorite teams
Recommended music for time, day and mood
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C o n t e x t u a l P l a y l i s t
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TV Personalization : Advertisement
NCIS (CBS TV)
Male, 44 Single
Household Income of >
$250K
Female, 25 Single
Household Income of >
$40K
Female, 36 Married
Household Income of >
$85K
Target Households
Advertisers
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Speech Recognition
Play energetic jazz
from 80s!
♫
Nuance & Gracenote
embedded/cloud
components recognize
the song and run
Universal Search + AI
to find matches from all
available sources.
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Use case of Gracenote Entertainment
Metadata : Sports
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Gracenote Sports
A world leader in Sports data services,
Gracenote produces live sports scores, statistics
and editorial coverage for the world’s top leagues and the Olympic Games
○ League Coverage: Data for more than 4,500
leagues and competitions, including the
Olympic Games and FIFA World Cup
○ Scores and Stats: Live scores, play-by-play,
historical results and records
○ Rich Editorial: Game previews and reviews,
player and team bios, Olympic medal counts
and predictions
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The Road to the 2018 Winter Games
Coverage of all World Championships, World Cups and Continental
Championships that lead up to the 2018 Winter Games
Live Scores & Results Facts & Figures Editorial Information Virtual Medal Table
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2018 VIRTUAL MEDAL TABLE
• Forecast most likely gold, silver,
and bronze medal winners
• Dynamic, data-driven
forecasting based on proprietary
algorithms
• Updated monthly, based on most
recent results
• Supported by editorial and
(country specific) unique insights
Forecasting Olympic Medalists & Driving Unique Insights
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Comprehensive Athlete Information
Available for Participating Athletes
Core Profile Data
Name, country, height, weight, birth date, etc.
Major Results/Achievements
Results in Olympic Games and World
Championships
Human Interest
Personal background and biographical
information, including social media handles
Headshot
Athlete headshot photos
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○ Suite of robust Standard and
Premium widgets powered by
Gracenote ODF
○ Quick and easy setup, seamless
integration into websites &
mobile apps
○ Customizable design
○ Responsive for optimal viewing
on every device
○ Integrated branded advertising
and sponsorships
Sports Widgets
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Hosted Widgets - Medal Table & Results Overview
Medal Table The 2018
PyeongChang
Medal Table,
sortable by Gold
and Total Medals
Results Overview An overview of all
current results across
events
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Hosted Widgets – Competing Today & Athlete Information
Competing Today An overview of all
teams and athletes
from a specific
country competing
today
Athlete Information
Profile data, major
results and headshot
for all athletes
participating in the
Games
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Hosted Widgets – Historical Medals & Records
Records An overview of
Olympic and World
records for every
sport
Historical Medals An overview
historical medalists
across all sports and
events
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What Gracenote Can Offer ?
Music & Video Contents Identification Solutions
Sports Widgets & API for web and mobile applications
Personalization-enabling solutions for entertainment services
User’s behavior analysis around digital content consumption
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Appointment Viewing &
Physical Media
On Demand & Downloads Personalization & Streaming
Mission: Build the worlds leading
entertainment metadata
company
Mission: Create and
intelligently organize all of
the world’s entertainment
data
Mission: Provide information
to support media in
newspapers and CDs
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Daemin Jung
+82-10-3123-6473
Director, APAC Sales at Gracenote
@gracenotetweets
www.facebook.com/PoweredbyGracenote
www.gracenote.com
For more information…