[Google Event] Growth hacking - Marketing tạo nên Triệu người dùng - Tài liệu diễn...
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Transcript of [Google Event] Growth hacking - Marketing tạo nên Triệu người dùng - Tài liệu diễn...
About Me
Quan MT
Founder & CEO Beeketing
Batch 15
GrowthHacking=
YouwillgetX[1]extrauserforeach[1]useryouacquire
1MillionUsers
100users 1,000users 1,000,000users
GrowthHacking=Each(1)useryouacquireyouwillget(1)morefromthatuser
Freeride/GBwhenintroducingtoanewfriend
Zopim
Zopim growth circle
MoreUsers Morelinkshowuponuser’ssites
MoreLeads
Zopim growth talks
Beeketing
Beeketing growth flow
Freeappstogenerate
users
Collectdatathencross-sellappsthatbusinessreallyneed
Eventuallyconvertuserstopayingcustomers andgrowcustomers’LTV
Cross-s
ell
Cross-sell
Free
FreeAppStore
Agile & Lean Circle
Haveanidea(orcopyone)aboutgrowth
BuildquicklyMeasureandsummarize
Companies & time to build first version
• Start08/2014• Launch08/2014• 33,000businessusers• 50%monthovermonthgrowthfor9months
• Raised$225,000moneyfrom500Startups&angels
• Startcoding04/2012• Firstlaunch03/2013• Nextbigupdate06/2013• Acquired01/2015
• Start01/2014• Launch03/2014• 06/2014-20users• Closed07/2014
1year 3months 1week
Timetobuildfirstversion:
“Almost all startups that died has a product”
What make startup companies slow?
• Question: What technology to use?
• Should we use the trendy AngularJS or the plain old PHP? Aged Mysql or Highly Scaleable MongoDB?
• Answer: What you already know best… you can always change later, and you gonna change it anyway.
• Question: User need these features, we have to build them before launching.
• Answer: Keep only features that can be built within a week.
Bistro - Beeketing growth & distribution
1.Review metrics
2.Identify right problem
3.Proposal solution (Build P/S canvas)
4.Mock up, flow (Review all tasks, build wireframe for them)
5.Schedule
6.Code / Design
7.QA
8.Deploy
9.Measure
Lean Canvas?
1. List all problems, then shortlist
2. Problems Solutions Canvas
Building time
Mockup,flow,Schedule,Code/Design,QA,Deploy
What’s next after deployed?
1.Get users to your product daily / weekly to measure
1.Google, Facebook Ads
2.Forum seeding
3.Facebook group
4.Many more if you read “traction” book
2.Integrate with more focus analytics system (not Google Analytics)
1.e.g.: Mixpanel
7. Measure conversion funnel
7. Measure conversion funnel
Measure churn / retention
Measure churn / retention
http://appcues.com/blog/6-growth-experiments-sidekick-ran-to-improve-retention/
Must read books
TheDefinitiveGuidetoGrowthHacking-NeilPatel
http://www.quicksprout.com/the-definitive-guide-to-growth-hacking/
Useful quotes
1. Không sợ dẫm shit
2. Build half a product, not a half-assed product 3. Smart people know when to stop and when to stick