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Transcript of Google analytics-para-search-e-social-campus-party
![Page 1: Google analytics-para-search-e-social-campus-party](https://reader034.fdocument.pub/reader034/viewer/2022052301/559e7df41a28ab431f8b456c/html5/thumbnails/1.jpg)
Google Analytics para
Social e Search Insights
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Barcamp – 02/fev/2013
Vamos falar de
Google Analytics para
aproveitar o melhor de
um site
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Barcamp – 02/fev/2013
Mas antes …
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Quem sou eu?
Frank Marcel
2nd in Charge na MestreSEO
Instrutor do Curso de Google Analytics e SEO da MestreSEO
/frankmarcelfonseca +frankmarcel
@frankmarcel
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Também disponível em cartoon!
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Mas chega de JABÁ!
Vamos falar
de coisa boa,
vamos falar
de TEKPIX!
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Mas chega de JABÁ!
Vamos falar
de coisa boa,
vamos falar
de TEKPIX!#not
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Vamos falar de
Google Analytics
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Quem já usa Google Analytics?
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Quem já usa as Dashboards?
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Quem já usa Relatórios Personalizados?
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Hmm...
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Quem já trabalha com SEO ou AdWords?
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Quem usa redes sociais para divulgar o site?
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A-há!
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Então você já ouviu …
I am the
King.
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Então você já ouviu …
I can engage
people to
websites
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Mas onde está esse conteúdo?
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Sobre o que escrever? Como engajar?
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O que as pessoas querem
saber?
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Elas pesquisam no Google:
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E o Google Analytics registra essas perguntas!
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E o Google Analytics registra essas perguntas!
Como achar todas
as perguntas no
Google Analytics?
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Dashboard: Search Insights!
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Dashboard: Search Insights!
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Dashboards
Uma forma fácil de poder criar uma visão (ou
relatório) que destaque as estatísticas e informações
do seu site as quais você tem um interesse particular.
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Dashboards: Compartilháveis
https://www.google.com/analytics/web/permalink?uid=aEJasA5WR3eqNQJAeZZqdg
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Ta-da! Dashboard criada!
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O que você vai fazer é:
Pesquisar a
pergunta no
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O que você vai fazer é:
Verificar qual página do seu
site está nos resultados
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O que você vai fazer é:
Decidir: Criar
página nova para a
pergunta? Ou
atualizar a página?
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O que você vai fazer é:
Repetir o
processo com
cada pergunta
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Search Insights: Conteúdo para Buscas
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Ótimo! E as redes sociais?
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Dashboard: Social Insights
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Dashboard: Social Insights
Quantas visitas chegam por redes
sociais (Facebook, Twitter,
Google+)
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Dashboard: Social Insights
Qual página foi compartilhada e
quantas visitas cada uma recebeu!
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Dashboard: Social Insights
https://www.google.com/analytics/web/permalink?uid=MtcyVMzjSiaC0J7vvBo71w
É exatamente a lista de conteúdos que
está engajando o seu público!
E a lista já está segmentada por rede social!
Converse em cada uma apropriadamente!
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E ainda: Likes, Shares, Tweets, +1’s
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E ainda: Likes, Shares, Tweets, +1’s
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Mas antes é necessário configurar o site…
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Certifique-se de usar o tracking code mais novo
<script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-xxxxxx-x']);_gaq.push(['_trackPageview']);(function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})();</script>
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Adicione o código entre as tags <head>
<!-- Google Analytics Social Button Tracking --><script type="text/javascript" src="http://www.meusite.com/ga_social_tracking.js"></script>
Copie do meu site ;)www.frankmarcel.com/
ga_social_tracking.js
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Adicione o código entre as tags <head>
<!– Load Twitter JS-API asynchronously –><script>(function(){var twitterWidgets = document.createElement('script');twitterWidgets.type = 'text/javascript';twitterWidgets.async = true;twitterWidgets.src = 'http://platform.twitter.com/widgets.js';// Setup a callback to track once the script loads.twitterWidgets.onload = _ga.trackTwitter;document.getElementsByTagName('head')[0].appendChild(twitterWidgets);})();</script>
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Adicione o código entre as tags <head>
<!– Google+ Scripts –><script type="text/javascript">(function() {var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;po.src = 'https://apis.google.com/js/plusone.js';var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);})();</script>
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Adicione logo após a tag <body>
<!–Facebook Scripts–><script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><script type="text/javascript">_ga.trackFacebook();</script>
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E usar os códigos dos botões onde você quiser
Facebook:<fb:like href="http://www.meusite.com.br/pagina" send="true" width="450″
show_faces="false" font=""></fb:like>
Twitter:<a href="http://twitter.com/share" data–count="horizontal" data–url="http://www.meusite.com.br" data via="username do twitter" data–text="mensagem personalizada" class="twitter–share–button">Tweet</a>
Google+:<g:plusone></g:plusone>
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E aí, informações detalhadas:
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Agora, para ter os interesses das visitas de redes
sociais um pouco mais de perto…
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Configure o GA para monitorar buscas internas
no site:
http://www.mestreseo.com.br/google-analytics/site-search-tutorial-seo-busca-interna
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Configure o GA para monitorar buscas internas
no site:
http://www.mestreseo.com.br/google-analytics/site-search-tutorial-seo-busca-interna
Se o seu site não tem
busca interna, o
artigo ensina a criar
uma com o Google
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E acesse o relatório personalizado: Search Pages
https://www.google.com/analytics/web/permalink?uid=D6pVHSSuRleGk60dNEeVSg
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E acesse o relatório personalizado: Search Pages
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Search Pages > referral > facebook.com
Em qual página visitas
que vieram do Facebook
fizeram buscas:
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De cada página, o que foi pesquisado:
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De cada página, o que foi pesquisado:
Eu tenho o
conteúdo
pesquisado?
Ele tem destaque
no meu site?
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Analise também os outros caminhos!
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E para você que tem site em Wordpress:
http://yoast.com/google-analytics-dashboard/
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Para fechar, a mudança de comportamento de
maior ascendência: Mobile!
https://www.google.com/analytics/web/permalink?uid=CCT_jyVYTIu7SvrAx0WeY
Q
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That’s All Folks! – Obrigado!
Frank Marcel
Perguntas?
Manda um alô no Face, G+ ou Twitter:
/frankmarcelfonseca +frankmarcel
@frankmarcel