11

Offering Virtual Reality 360° video cameras for rent in New Yorkmaking the expensive and rapidly evolving technology accessible to filmmakers/studios

The Team• Ali El Reda Youssef Hustler• Corey Schwitz Picker• Foo Lai ChooHacker• Haymen El Khoury Designer• William Higgo Hustler

Interviews this week: 64Since yesterday: 10

22

DAY 1Key Partners Suppliers of VR rigs E-comm platform (i.e.

Shopify) Delivery services – in

NYC (Shyp) and mail (UPS/FedEx)

Insurance providers - covering broken/lost/stolen equipment

VR developers/software providers for partnerships

VR hardware experts for partnerships

VR video production experts for partnerships

Key Activities Affordably sourcing most

appropriate/in-demand rigs Charge customers security

deposit for use of rig to hedge against risk of damage to rigs

Help/networks using equipment and create videos

Quick delivery Maintain up-to-date range of

rigs by removing outdated rigs from our offerings

Value Proposition Defray extremely high costs

of VR camera rigs (because they are likely not regular users of the technology)

Test out different rigs before committing to purchasing one

Tailored recommendations for individual customers based on their needs

Rent a rig without the threat of buying and technology rapidly changing

Rent without risk of damage (insurance covered by us)

Delivery within 24 hours in NYC

Customer Relationships Initial in-person business

development (door-to-door)

Establish customer base through blog/email updates

Agencies/developers, longer relationships and rental periods

Convenience/loyalty/trust based relationship (good advice, excellent service, simple and fast service delivery)

Loyalty/recommendation discounts

Customer Segments Brands/Agencies App/game developers (indie

publishers) Video producers General enthusiasts (similar

to GoPro super-users) Film students/filmmakers Real Estate firms Universities – Columbia,

NYU, New School, etc. Augmented Reality

providers Extreme sports enthusiasts National parks/tourist

attractions Key Resources

Capital for acquiring rigs Strong understanding of

equipment available and in demand

Providers of expertise and required services

Reliable delivery networks Large inbound traffic through

SEM and related content Channels for selling/disposal

of outdated rigs

Channels Google SEM Blog/Email/Video content

(once email acquired) Advertising on industry

blogs/show Guest content on industry

blogs/shows

Cost Structure • Cost of VR camera rigs • Insurance • Repairs/maintenance/D&A • Shipping/on-demand delivery costs • Personnel for customer service & delivery • Costs associated with expertise/consultation • Online costs – platform, credit card fees

Revenue Streams Main revenue stream: Rentals. Minimum 3-day rental - Rental price starting at

10% of rig purchase cost (varies per rig) External partners acting as experts/consultants for customers; we act as

middleman in this situation Secondary revenue stream: Virtual reality video producers, app developers,

software providers that want to access our customer base (Estimate: 10% of each referral).

Secondary revenue stream: Selling outdated/worn out equipment (Estimate: 15% of original cost)

33

DAY 3Key Partners Suppliers of VR rigs E-commerce platform (i.e.

Shopify) Delivery services – in NYC

(Shyp) and mail (UPS/FedEx) Insurance providers –

covering broken/lost/stolen equipment: identified (insure similar high-end camera equipment for Adorama)

VR developers/software providers

VR hardware experts VR video production

experts Pioneering content

displayers and aggregators for insights and applications

Key Activities Affordably sourcing most

appropriate/in-demand rigs Charge customers security

deposit for use of rig to hedge against risk of damage to rigs

Source appropriate insurance schemes

Help/networks using equipment and create videos

Quick/Reliable delivery – need to test

Maintain up-to-date range of rigs by removing outdated rigs from our offerings – important to customer perception

Identify reliable marketing/advertising avenues to attract customers

Value Proposition Defray extremely high costs of

VR camera rigs (because they are likely not regular users of the technology renting is common practice among filmmakers)

Test out different rigs before committing to purchasing one – applicable to studios for high-end rigs

Tailor recommendations for individual customers based on their needs – Offer multiple options tailored to specific tiers of filmmakers

Offer top-of-the-line products to film studios shooting professional grade content

Rent a rig without the threat of buying and technology rapidly changing Offer cutting-edge products and insights in short life-cycle industry

Mitigate Rent without risk of damage through insurance partnerships (insurance covered by us)

Product delivery within 24 hours in in NYC

Customer Relationships Get: Initial in-person business

development (door-to-door) Establish customer base

through blog/email updates Strategic partnerships with VR

content sites, software companies, agencies, etc. targeting their users

Keep: Convenience/loyalty/ trust

based relationship (good advice, excellent service, simple and fast service delivery)

Great customer service, approachability

Grow: Loyalty/ recommendation

discounts Have longer relationships and

rental periods with specific agencies/developers

Become the leader in VR rental equipment; most trusted, reliable, recommended – how?

Customer Segments App/game developers (e.g. indie

publishers) Video producers General enthusiasts (similar to

GoPro super-users) Reporters/bloggers visiting the

City and who'd rather rent than bring equipment

Education Film students/filmmakers –

questionable future who may want to build up skillset or get freelance cash for shooting VR videos

Brands/Ad agencies Real Estate firms wanting to

advertise properties differently Charities Film studios – major target Content creators for immersive

experiences Universities – Columbia,

NYU,NYFA etc. that want to offer virtual tours their students to experience with VR equipment

Augmented Reality providers Extreme sports enthusiasts National parks/tourist attractions Event organizers Pornography/Adult

Entertainment producers/directors – Unsure at this point (TBD )

Key Resources Capital for acquiring rigs Strong understanding of

equipment available and in demand – vital if targeting studios

Providers of expertise and required services

Reliable delivery networks Large inbound traffic through

SEM and related content Channels for selling/disposal of

outdated rigs

Channels

Google SEM Blog/Email/Video content

(once email acquired) Advertising on industry

blogs/show Guest content on industry

blogs/shows Third-party content displayers

(YouTube for VR)

Cost Structure Cost of VR camera rigs – roughly identified, including accessories and required spare parts Insurance – simple model identified, rests on customers Repairs/maintenance/D&A Shipping/on-demand delivery costs – simple courier company, prices and delivery strategies

roughly identified Personnel for customer service and delivery – customer service: internal Costs associated with expertise/consultation – 3rd party experts in VR hardware &

software; requires further exploration Online costs – platform, credit card fees

Revenue Streams Main revenue stream: Rentals. Minimum 3-day rental - Rental price starting at ~10+% of

rig purchase cost (varies per rig) Secondary revenue stream: External partners acting as experts/consultants for

customers; we act as middleman in this situation 3 price tiers: 1 day, ~10% of cost; 5 days, ~20% of cost; 30 days, ~50% of cost.

Comparable/more expensive competitors found on WC Secondary revenue stream: Virtual reality video producers, app developers, software

providers that want to access our customer base (Estimate: 10% of each referral) – Unsure at this point (TBD)

44

Key Partners Suppliers of VR rigs E-commerce platform (i.e.

Shopify) Delivery services – in NYC

(Shyp) and mail (UPS/FedEx) Insurance providers –

covering broken/lost/stolen equipment: identified (insure similar high-end camera equipment for Adorama)

VR developers/software providers

VR hardware experts VR video production

experts Pioneering content

displayers and aggregators for insights and applications

Key Activities Affordably sourcing most

appropriate/in-demand rigs Charge customers security

deposit for use of rig to hedge against risk of damage to rigs

Source appropriate insurance schemes

Help/networks using equipment and create videos

Quick/Reliable delivery – need to test

Maintain up-to-date range of rigs by removing outdated rigs from our offerings – important to customer perception

Identify reliable marketing/advertising avenues to attract customers

Value Proposition Defray extremely high costs of

VR camera rigs (because they are likely not regular users of the technology renting is common practice among filmmakers)

Test out different rigs before committing to purchasing one – applicable to studios for high-end rigs

Tailor recommendations for individual customers based on their needs – Offer multiple options tailored to specific tiers of filmmakers

Offer top-of-the-line products to film studios shooting professional grade content

Rent a rig without the threat of buying and technology rapidly changing Offer cutting-edge products and insights in short life-cycle industry

Mitigate Rent without risk of damage through insurance partnerships (insurance covered by us)

Product delivery within 24 hours in in NYC

Customer Relationships Get: Initial in-person business

development (door-to-door) Establish customer base

through blog/email updates Strategic partnerships with VR

content sites, software companies, agencies, etc. targeting their users

Keep: Convenience/loyalty/ trust

based relationship (good advice, excellent service, simple and fast service delivery)

Great customer service, approachability

Grow: Loyalty/ recommendation

discounts Have longer relationships and

rental periods with specific agencies/developers

Become the leader in VR rental equipment; most trusted, reliable, recommended – how?

Customer Segments App/game developers (e.g. indie

publishers) Video producers General enthusiasts (similar to

GoPro super-users) Reporters/bloggers visiting the

City and who'd rather rent than bring equipment

Education Film students/filmmakers –

questionable future who may want to build up skillset or get freelance cash for shooting VR videos

Brands/Ad agencies Real Estate firms wanting to

advertise properties differently Charities Film studios – major target Content creators for immersive

experiences Universities – Columbia,

NYU,NYFA etc. that want to offer virtual tours their students to experience with VR equipment

Augmented Reality providers Extreme sports enthusiasts National parks/tourist attractions Event organizers Pornography/Adult

Entertainment producers/directors – Unsure at this point (TBD )

Key Resources Capital for acquiring rigs Strong understanding of

equipment available and in demand – vital if targeting studios

Providers of expertise and required services

Reliable delivery networks Large inbound traffic through

SEM and related content Channels for selling/disposal of

outdated rigs

Channels

Google SEM Blog/Email/Video content

(once email acquired) Advertising on industry

blogs/show Guest content on industry

blogs/shows Third-party content displayers

(YouTube for VR)

Cost Structure Cost of VR camera rigs – roughly identified, including accessories and required spare parts Insurance – simple model identified, rests on customers Repairs/maintenance/D&A Shipping/on-demand delivery costs – simple courier company, prices and delivery strategies

roughly identified Personnel for customer service and delivery – customer service: internal Costs associated with expertise/consultation – 3rd party experts in VR hardware &

software; requires further exploration Online costs – platform, credit card fees

Revenue Streams Main revenue stream: Rentals. Minimum 3-day rental - Rental price starting at ~10+% of

rig purchase cost (varies per rig) Secondary revenue stream: External partners acting as experts/consultants for

customers; we act as middleman in this situation 3 price tiers: 1 day, ~10% of cost; 5 days, ~20% of cost; 30 days, ~50% of cost.

Comparable/more expensive competitors found on WC Secondary revenue stream: Virtual reality video producers, app developers, software

providers that want to access our customer base (Estimate: 10% of each referral) – Unsure at this point (TBD)

KEY LEARNINGS(DAY 1-3)

Focus on filmmakers: They are used renting and

are the transaction decision-maker

55

Key Partners Suppliers of VR rigs E-commerce platform (i.e.

Shopify) Delivery services – in NYC

(Shyp) and mail (UPS/FedEx) Insurance providers –

covering broken/lost/stolen equipment: identified (insure similar high-end camera equipment for Adorama)

VR developers/software providers

VR hardware experts VR video production

experts Pioneering content

displayers and aggregators for insights and applications

Key Activities Affordably sourcing most

appropriate/in-demand rigs Charge customers security

deposit for use of rig to hedge against risk of damage to rigs

Source appropriate insurance schemes

Help/networks using equipment and create videos

Quick/Reliable delivery – need to test

Maintain up-to-date range of rigs by removing outdated rigs from our offerings – important to customer perception

Identify reliable marketing/advertising avenues to attract customers

Value Proposition Defray extremely high costs of

VR camera rigs (because they are likely not regular users of the technology renting is common practice among filmmakers)

Test out different rigs before committing to purchasing one – applicable to studios for high-end rigs

Tailor recommendations for individual customers based on their needs – Offer multiple options tailored to specific tiers of filmmakers

Offer top-of-the-line products to film studios shooting professional grade content

Rent a rig without the threat of buying and technology rapidly changing Offer cutting-edge products and insights in short life-cycle industry

Mitigate Rent without risk of damage through insurance partnerships (insurance covered by us)

Product delivery within 24 hours in in NYC

Customer Relationships Get: Initial in-person business

development (door-to-door) Establish customer base

through blog/email updates Strategic partnerships with VR

content sites, software companies, agencies, etc. targeting their users

Keep: Convenience/loyalty/ trust

based relationship (good advice, excellent service, simple and fast service delivery)

Great customer service, approachability

Grow: Loyalty/ recommendation

discounts Have longer relationships and

rental periods with specific agencies/developers

Become the leader in VR rental equipment; most trusted, reliable, recommended – how?

Customer Segments App/game developers (e.g. indie

publishers) Video producers General enthusiasts (similar to

GoPro super-users) Reporters/bloggers visiting the

City and who'd rather rent than bring equipment

Education Film students/filmmakers –

questionable future who may want to build up skillset or get freelance cash for shooting VR videos

Brands/Ad agencies Real Estate firms wanting to

advertise properties differently Charities Film studios – major target Content creators for immersive

experiences Universities – Columbia,

NYU,NYFA etc. that want to offer virtual tours their students to experience with VR equipment

Augmented Reality providers Extreme sports enthusiasts National parks/tourist attractions Event organizers Pornography/Adult

Entertainment producers/directors – Unsure at this point (TBD )

Key Resources Capital for acquiring rigs Strong understanding of

equipment available and in demand – vital if targeting studios

Providers of expertise and required services

Reliable delivery networks Large inbound traffic through

SEM and related content Channels for selling/disposal of

outdated rigs

Channels

Google SEM Blog/Email/Video content

(once email acquired) Advertising on industry

blogs/show Guest content on industry

blogs/shows Third-party content displayers

(YouTube for VR)

Cost Structure Cost of VR camera rigs – roughly identified, including accessories and required spare parts Insurance – simple model identified, rests on customers Repairs/maintenance/D&A Shipping/on-demand delivery costs – simple courier company, prices and delivery strategies

roughly identified Personnel for customer service and delivery – customer service: internal Costs associated with expertise/consultation – 3rd party experts in VR hardware &

software; requires further exploration Online costs – platform, credit card fees

Revenue Streams Main revenue stream: Rentals. Minimum 3-day rental - Rental price starting at ~10+% of

rig purchase cost (varies per rig) Secondary revenue stream: External partners acting as experts/consultants for

customers; we act as middleman in this situation 3 price tiers: 1 day, ~10% of cost; 5 days, ~20% of cost; 30 days, ~50% of cost.

Comparable/more expensive competitors found on WC Secondary revenue stream: Virtual reality video producers, app developers, software

providers that want to access our customer base (Estimate: 10% of each referral) – Unsure at this point (TBD)

Product

Market Fit

KEY LEARNINGS(DAY 1-3)

66

Key Partners Suppliers of VR rigs E-commerce platform (i.e.

Shopify) Delivery services – in NYC

(Shyp) and mail (UPS/FedEx) Insurance providers –

covering broken/lost/stolen equipment: identified (insure similar high-end camera equipment for Adorama)

VR developers/software providers

VR hardware experts VR video production

experts Pioneering content

displayers and aggregators for insights and applications

Key Activities Affordably sourcing most

appropriate/in-demand rigs Charge customers security

deposit for use of rig to hedge against risk of damage to rigs

Source appropriate insurance schemes

Help/networks using equipment and create videos

Quick/Reliable delivery – need to test

Maintain up-to-date range of rigs by removing outdated rigs from our offerings – important to customer perception

Identify reliable marketing/advertising avenues to attract customers

Value Proposition Defray extremely high costs of

VR camera rigs (because they are likely not regular users of the technology renting is common practice among filmmakers)

Test out different rigs before committing to purchasing one – applicable to studios for high-end rigs

Tailor recommendations for individual customers based on their needs – Offer multiple options tailored to specific tiers of filmmakers

Offer top-of-the-line products to film studios shooting professional grade content

Rent a rig without the threat of buying and technology rapidly changing Offer cutting-edge products and insights in short life-cycle industry

Mitigate Rent without risk of damage through insurance partnerships (insurance covered by us)

Product delivery within 24 hours in in NYC

Customer Relationships Get: Initial in-person business

development (door-to-door) Establish customer base

through blog/email updates Strategic partnerships with VR

content sites, software companies, agencies, etc. targeting their users

Keep: Convenience/loyalty/ trust

based relationship (good advice, excellent service, simple and fast service delivery)

Great customer service, approachability

Grow: Loyalty/ recommendation

discounts Have longer relationships and

rental periods with specific agencies/developers

Become the leader in VR rental equipment; most trusted, reliable, recommended – how?

Customer Segments App/game developers (e.g. indie

publishers) Video producers General enthusiasts (similar to

GoPro super-users) Reporters/bloggers visiting the

City and who'd rather rent than bring equipment

Education Film students/filmmakers –

questionable future who may want to build up skillset or get freelance cash for shooting VR videos

Brands/Ad agencies Real Estate firms wanting to

advertise properties differently Charities Film studios – major target Content creators for immersive

experiences Universities – Columbia,

NYU,NYFA etc. that want to offer virtual tours their students to experience with VR equipment

Augmented Reality providers Extreme sports enthusiasts National parks/tourist attractions Event organizers Pornography/Adult

Entertainment producers/directors – Unsure at this point (TBD )

Key Resources Capital for acquiring rigs Strong understanding of

equipment available and in demand – vital if targeting studios

Providers of expertise and required services

Reliable delivery networks Large inbound traffic through

SEM and related content Channels for selling/disposal of

outdated rigs

Channels

Google SEM Blog/Email/Video content

(once email acquired) Advertising on industry

blogs/show Guest content on industry

blogs/shows Third-party content displayers

(YouTube for VR)

Cost Structure Cost of VR camera rigs – roughly identified, including accessories and required spare parts Insurance – simple model identified, rests on customers Repairs/maintenance/D&A Shipping/on-demand delivery costs – simple courier company, prices and delivery strategies

roughly identified Personnel for customer service and delivery – customer service: internal Costs associated with expertise/consultation – 3rd party experts in VR hardware &

software; requires further exploration Online costs – platform, credit card fees

Revenue Streams Main revenue stream: Rentals. Minimum 3-day rental - Rental price starting at ~10+% of

rig purchase cost (varies per rig) Secondary revenue stream: External partners acting as experts/consultants for

customers; we act as middleman in this situation 3 price tiers: 1 day, ~10% of cost; 5 days, ~20% of cost; 30 days, ~50% of cost.

Comparable/more expensive competitors found on WC Secondary revenue stream: Virtual reality video producers, app developers, software

providers that want to access our customer base (Estimate: 10% of each referral) – Unsure at this point (TBD)

High end customers are already spending several thousands on AV rental

equipment

KEY LEARNINGS(DAY 1-3)

77

DAY 5Key Partners Suppliers of VR rigs Insurance providers VR

software/hardware experts

VR video production experts

VR content displayers and aggregators

University film & CS departments

Key Activities Sourcing rigs Maintain equipment Penetrate NY

filmmaking community

Sponsored sharing/ event hosting for customer content

Value Proposition Defray high costs of

360 camera rigs On-site consultation

& assistance Offer multiple

options tailored to specific tiers of filmmakers

Offer expertise and top-of-the-line products

Mitigate risk of damage through insurance

Personal trust-based relationships

Customer RelationshipGet: Penetrate NY

filmmaking community

Google SEM Customer content

sharing on VR/360 platforms

Keep: Personalized

customer service Loyalty programsGrow: Sponsored

sharing/event hosting for customer content

Customer Segments Filmmakers –

freelance, independent, tech-savvy local studios, alternative content

Key Resources Equipment insurance Capital requirements Hardware/software

understanding Delivery networks E-commerce

platform

Channels Online sales platform Direct sales

Cost Structure Cost of VR camera rigs Insurance Repairs/maintenance/D&A Shipping/on-demand delivery costs Personnel for customer service Online costs – platform, credit card fees, etc.

Revenue Streams Rentals. –price starting at ~10+% of rig purchase cost

(varies per rig) On-site technical support Software partnerships – affiliate marketing: 5% - 10% total

sale value

88

KEY LEARNING (DAY 3-5)Key Partners Suppliers of VR rigs Insurance providers VR

software/hardware experts

VR video production experts

VR content displayers and aggregators

University film & CS departments

Key Activities Sourcing rigs Maintain equipment Penetrate NY

filmmaking community

Sponsored sharing/ event hosting for customer content

Customer Segments Filmmakers –

freelance, independent, tech-savvy local studios, alternative content

Key Resources Equipment insurance Capital requirements Hardware/software

understanding Delivery networks E-commerce

platform

Channels Online sales platform Direct sales

Cost Structure Cost of VR camera rigs Insurance Repairs/maintenance/D&A Shipping/on-demand delivery costs Personnel for customer service Online costs – platform, credit card fees, etc.

Revenue Streams Rentals. –price starting at ~10+% of rig purchase cost

(varies per rig) On-site technical support Software partnerships – affiliate marketing: 5% - 10% total

sale value

Customer RelationshipGet: Penetrate NY

filmmaking community

Google SEM Customer content

sharing on VR/360 platforms

Keep: Personalized

customer service Loyalty programsGrow: Sponsored

sharing/event hosting for customer content

Customer support is key. Filmmakers expect on-site

assistance.

Value Proposition Defray high costs of

360 camera rigs On-site consultation

& assistance Offer multiple

options tailored to specific tiers of filmmakers

Offer expertise and top-of-the-line products

Mitigate risk of damage through insurance

Personal trust-based relationships

99

Customer RelationshipGet: Penetrate NY

filmmaking community

Google SEM Customer content

sharing on VR/360 platforms

Keep: Personalized

customer service Loyalty programsGrow: Sponsored

sharing/event hosting for customer content

KEY LEARNING (DAY 3-5)Key Partners Suppliers of VR rigs Insurance providers VR

software/hardware experts

VR video production experts

VR content displayers and aggregators

University film & CS departments

Value Proposition Defray high costs of

360 camera rigs On-site consultation

& assistance Offer multiple

options tailored to specific tiers of filmmakers

Offer expertise and top-of-the-line products

Mitigate risk of damage through insurance

Personal trust-based relationships

Customer Segments Filmmakers –

freelance, independent, tech-savvy local studios, alternative content

Key Resources Equipment insurance Capital requirements Hardware/software

understanding Delivery networks E-commerce

platform

Channels Online sales platform Direct sales

Cost Structure Cost of VR camera rigs Insurance Repairs/maintenance/D&A Shipping/on-demand delivery costs Personnel for customer service Online costs – platform, credit card fees, etc.

Revenue Streams Rentals. –price starting at ~10+% of rig purchase cost

(varies per rig) On-site technical support Software partnerships – affiliate marketing: 5% - 10% total

sale value

Key Activities Sourcing rigs Maintain equipment Penetrate NY

filmmaking community

Sponsored sharing/ event hosting for customer content Filmmaking

community in NYC is tight and word gets

around: We must gain trust and attention by

hosting screenings and Meetups

1010

Customer RelationshipGet: Penetrate NY

filmmaking community

Google SEM Customer content

sharing on VR/360 platforms

Keep: Personalized

customer service Loyalty programsGrow: Sponsored

sharing/event hosting for customer content

KEY LEARNING (DAY 3-5)Key Partners Suppliers of VR rigs Insurance providers VR

software/hardware experts

VR video production experts

VR content displayers and aggregators

University film & CS departments

Key Activities Sourcing rigs Maintain equipment Penetrate NY

filmmaking community

Sponsored sharing/ event hosting for customer content

Value Proposition Defray high costs of

360 camera rigs On-site consultation

& assistance Offer multiple

options tailored to specific tiers of filmmakers

Offer expertise and top-of-the-line products

Mitigate risk of damage through insurance

Personal trust-based relationships

Customer Segments Filmmakers –

freelance, independent, tech-savvy local studios, alternative content

Key Resources Equipment insurance Capital requirements Hardware/software

understanding Delivery networks E-commerce

platform

Channels Online sales platform Direct sales

Cost Structure Cost of VR camera rigs Insurance Repairs/maintenance/D&A Shipping/on-demand delivery costs Personnel for customer service Online costs – platform, credit card fees, etc.

Validation of revenue model: current high-end video rental market has

standardized large margins

Revenue Streams Rentals. –price starting at ~10+% of rig purchase cost

(varies per rig) On-site technical support Software partnerships – affiliate marketing: 5% - 10% total

sale value

1111

Value Proposition Defray high costs of

360 camera rigs On-site consultation

& assistance Offer multiple

options tailored to specific tiers of filmmakers

Offer expertise and top-of-the-line products

Mitigate risk of damage through insurance

Personal trust-based relationships

KEY LEARNING (DAY 3-5)Key Partners Suppliers of VR rigs Insurance providers VR

software/hardware experts

VR video production experts

VR content displayers and aggregators

University film & CS departments

Key Activities Sourcing rigs Maintain equipment Penetrate NY

filmmaking community

Sponsored sharing/ event hosting for customer content

Customer Segments Filmmakers –

freelance, independent, tech-savvy local studios, alternative content

Key Resources Equipment insurance Capital requirements Hardware/software

understanding Delivery networks E-commerce

platform

Channels Online sales platform Direct sales

Cost Structure Cost of VR camera rigs Insurance Repairs/maintenance/D&A Shipping/on-demand delivery costs Personnel for customer service Online costs – platform, credit card fees, etc.

Revenue Streams Rentals. –price starting at ~10+% of rig purchase cost

(varies per rig) On-site technical support Software partnerships – affiliate marketing: 5% - 10% total

sale value

Customer RelationshipGet: Penetrate NY

filmmaking community

Google SEM Customer content

sharing on VR/360 platforms

Keep: Personalized

customer service Loyalty programsGrow: Sponsored

sharing/event hosting for customer content

Personalized interaction:

transaction won’t just happen exclusively

online

1212

MVP – LANDING PAGE

1313

MVP – LISTINGS

1414

MVP – PRODUCT PAGE

1515

MVP – BOOKING FORM

1616

NEXT STEPS

Refine MVP

Go for meetups

Let the community of filmmakers test

our product concept by getting Minimum Viable Transactions

Refine product offerings, prices, expert assistance

options

Acquire Funding

Acquire key

resources

Validating our business

Did we sell enough to validate our value proposition?

Is this a profitable and sustainable sales and business model?

Have we developed sufficient insights to scale our business?

Set up secure online sales website

Acquire VR rigs Source for key

partnership (Kolor, NYU School of Film, Framestore)

QUESTIONS?

1818

~ $6.7B

~ $600M

~ $12M

Target Market Focus on NYC New York E&M sector

spending is ~ 2% of U.S. E&M market4

Drivers of E&M market are similar to those of VR film market, which includes entertainment, film, and internet media

1 TrendForce VR Market Research (2015), http://press.trendforce.com/node/prints/22102 HIS Virtual Reality and Entertainment (2015), https://technology.ihs.com/551073/virtual-reality-and-entertainment-bubble-or-next-big-thing3 Digi-Capital AR/VR Report (2015), http://www.etcenter.org/wp-content/uploads/2015/07/ETC-VR-Primer-July-2015o.pdf4 PwC Cities of Opportunity (2015), http://www.statista.com/chart/3299/new-york-is-the-worlds-media-capital/

TAM Global VR market Includes only commercial

uses of VR technology in both hardware and software1

SAM U.S. accounts for ~45% share

of worldwide spending on VR spending2

~20% of VR market spending goes to VR film3

MARKET SIZING

1919

CUSTOMER RELATIONSHIP & MARKETINGGET

The filmmaking community in NYC /

WOM• Meetups: NYC Filmmakers / VR

enthusiasts

Google SEM• Own VR camera/NYC related terms

Badass customer service and support• Singular focus on VR expertise and insight

“Word gets around fast” in the NYC filmmaking community

Sponsored screenings for our customers’

videos

Share customer content on social channels/press

Loyalty discounts, access to newest rigsContent sharing: VR

platforms, social channels, press

KEEP GROW

CHANNEL: • Web platform for

initial costs, • Convert to

deeper interactions

2020

CHANNELS & REVENUE MODEL

Insurance providers

All equipment: Rig, GoPros, other accessories Shipping / DeliveryPlatform/transaction

engine costs

Filmmakers / Studios

Agencies / Brands / Short film producers

Filmmakers/studios hired and provided with negotiated budget.

GetVR

Rent through platform/email, offering “personalized” packages of rental length, camera quality, and support needed

On-site support: Film grads/students

Revenue Streams1. Rental pricing

• 1-day rental: 10% of rig cost (10 days to breakeven)• 5-day rental: 20% of rig cost (25 days to breakeven)• Month rental: 50% of rig cost (2 months to breakeven)

2 . On-site support: $500/day

Channels

Costs