Get consumers to love your game in under 3 minutes
Transcript of Get consumers to love your game in under 3 minutes
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GET CONSUMERS TO LOVE YOUR GAME IN UNDER 3 MINUTES
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OF ALL THE RELATIONSHIP MILESTONES, THE FIRST DATE IS THE HARDEST ONE TO GET RIGHT
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24% Players drop off after 1 session
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HOW DO YOU GET YOUR GAME READY FOR ITS FIRST DATE?
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THE PLAYER LAUNCHES YOUR GAME FOR THE FIRST TIME…YOUR FIRST DATE BEGINS!
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You have
3min to get the players
attention
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TYPICAL FIRST GAME LOOP
Splash
1 2 3 4 5 6 7 8 9
Too Late
Loading Home Intro Clip Map Level Info Tutorial Game Reward
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#1 ONE TOO MANY STEPS! TRIM THEM
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CASE STUDIES
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CRIMINAL CASE
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Home
5
Map
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Level Info
© 99GAMES 2015
Splash
1 2
Loading
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Intro Clip
90sec Game Loop
7 8
Tutorial Game
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Reward
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SPELLUP
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Level Info
© 99GAMES 2015
Splash
1 7 8
Tutorial Game
9
Reward
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Intro Clip
70sec Game Loop
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Loading
3
Home
5
Map
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JELLY SPLASH
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Splash
1 2
Loading
3
Home
4
Intro Clip
5
Map
6
Level Info
7 8
Tutorial Game
9
Reward
40sec Game Loop
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FLAPPY BIRD
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FLAPPY BIRD
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Intro Clip
5
Map
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Level Info
10sec Game Loop
Splash
1 2
Loading
3
Home
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Tutorial
8
Game
9
Reward
© 99GAMES 2015
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#2 PEEL THE ONION. DON'T DUMP
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CASE STUDIES
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HAY DAY
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HAY DAY
Dressed to Impress
Freedom to Explore
Calls you Back
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CANDY CRUSH SAGA
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CANDY CRUSH SAGA
Stimulates You
Gives Pleasing Feedback
Social Validation
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#3 GENERATE MYSTIQUE TO KEEP PLAYERS INTRIGUED
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#4 ABSENCE MAKES THE HEART GROW FONDER…KNOW WHEN TO LEAVE
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LivesEnergy Timers
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#5 DON’T HESITATE TO ASK FOR A SECOND DATE
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Be Fun
Be Relevant
Time it
Don’t Spam
Push notifications drive
30 day retention by
125%
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SUMMARY
• TRIM STEPS
• DON’T DUMP
• GENERATE MYSTIQUE
• KNOW WHEN TO LEAVE
• DON’T HESITATE TO ASK FOR A SECOND DATE
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ABOUT 99GAMES
STAR CHEF DHOOM:3 THE GAME
JIM & FRANK MYSTERIES SPELLUP
• Creator of beautiful award winning titles like ‘Star Chef ’, ’Dhoom:3 The Game’, ‘SpellUp’ and ‘Jim & Frank Mysteries’
• Over 23 Mil game downloads till date
• Leading Developer and Publisher of games of international standards for Global & Indian consumers
• Published 15 games since launch in 2009. Has significant experience in monetisation and scaling revenues in the freemium segment
• Stable senior team - working collaboratively for the past 5 years.
• Backed by quality institutional investors - Kalaari Capital and Ascent Capital
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THANK YOU
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Anila Andrade @anilaandrade
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