Expo Digitalks 2011 - Marketing Digital - Caio Botiglieri - Nokia Siemens
Transcript of Expo Digitalks 2011 - Marketing Digital - Caio Botiglieri - Nokia Siemens
Creatary .comRewarding InnovationCreatary team
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Sell more apps
Creatary
Nokia Siemens Networks
$+
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people
74% dos brasileiros estão nas classes ABC, porém 40% não tem conta bancaria.
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Celulares no Brasil > 200 MMSmart phones ~ 15%
3 © Nokia Siemens NetworksSoc Classification level
profile, subscriber ID, device, location etc
• Take your content to the mass
• Get more people to pay for them
Wouldn ’t it be great if you could…
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messaging , locationetc
• Tap into telco functionality and customer info?
What’s stopping you…
… from reaching the mass?
• Integration cost
• Too much hassle
$ $$
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• Too much hassle
• global marketing to operators
• need large-scale commercial business processes
• integrating apps with operator systems
• no credit card or PayPal account
• feature phone users• scaling technical and
commercial agreements
• to global Operatorcommunity
• Access to subscriber bill and other operator assets via low-friction web APIs
Creatary.com
You
• near 100% market penetration in territories covered
• content to almost every subscriber (SMS, MMS, USSD)
• payments from ‘unbanked’• easy billing (no credit card
entry)
Enter The Creatary…
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via low-friction web APIs• We handle all technical,
contractual and financial interactions
• It’s FREE! (revenue share)
Operators
• millions of new customers
• real-time testenvironment
• real-time customer location information
• Ubiquitous channel(SMS, MMS)
Creatary lets you tap into a huge range of operator resources
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Customer profile
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Identity management and online charging capabilities
SMS, MMS, location, presence, network SLAs, voice and video call features
Customer profile and usage data for targeted campaigns and services with opt-in process for location exposure
process for location exposure… all over the world
Business Model: Subscriber pays for your content
Content Provider
Asset
Telco Assets Marketplace
Location
Messaging
Profiles Money
• Customer requests your content via SMS/WEB or
• Customer subscribes to your channel
• You get your share of the amount subscriber pays for your content.
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End-Users
Telco
Subscriber
• Customer subscribes to your channel
• You can reply to the subscriber request via multiple channels (SMS, MMS, etc).
• You can also get subscriber data such as location, before your reply.
• In case of subscription services, subscriber needs to accept the opt-in.
Business model: Developer pay per use
Asset Purchaser
Asset
Telco Assets Marketplace
Location
Messaging
Profiles Money
• You pay to distribute your content/campaign to subscribers
• Customer requests your content via SMS/WEB or
• Customer subscribes to your channel
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End-Users
Telco
Subscriber
• You can reply to the subscriber request via multiple channels (SMS, MMS, etc).
• You can also get subscriber data such as location, before your reply.
• In case of subscription services, subscriber needs to accept the opt-in.
• Customer subscribes to your channel
Business Model: Mobile bill as a payment method
Merchant
Telco Assets Marketplace
Charging Request
Location
Messaging
Profiles
Charging
Money
• You sell your service via WEB or other channel.
• Subscribers pays for your online content via SMS approval.
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End-Users
Telco Assets Marketplace
Telco
Subscriber
• Subscriber simply reply “ok” to accept the charge.
Visit our developer portalProvides “best practice” tools to develop TAM appli cations
A dedicated area
Sandbox for testing applications before launch
Publish applications in three easy steps
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Reach operators from around the world from
a single place
A dedicated areafor registered developers
Find support, forums, documentation, tutorials,
etc.
Creatary for Developers
• Reach more people
• Sell more apps
• Access operator assets worldwide
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• Access operator assets worldwide
• Forget the legal/contractual stuff
• No setup fee
• We know every mobile operator in the world
• True three-party business model with monetization
Why partner with Nokia Siemens Networks?
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• True three-party business model with monetization of exposure for all parties
• Open market approach
• We take care of all the ‘small print’
• Low-risk revenue share business proposition
Thank you
Creatary .comRewarding Innovation
– 14 – Nokia Siemens Networks - Confidential and Proprietary
Sell more apps
Creatary
Nokia Siemens Networks
$+
$ $Reach more
people