Design Management

Branding

Ethics & Design

Prepared by Timothy ChanUpdated 27 May 2013Version 3.0

Learning Objectives1.) What is Ethics

2.) Components of Ethics

3.) Purpose of Ethics

4.) #10 Important Design Ethics

5.) The Practice of Ethics

What is ethics?

Ethics

道德道德道德道德

etikaந�திந�திந�திந�தி ெநெநெநெந

Good vs Evil?

Right vs Wrong?

Professional Ethics Everywhere

1. Design ethics2. Medical ethics3. Workplace ethics4. Gaming ethics5. Accounting ethics6. Judicial ethics7. Education ethics8. Corporate ethics9. Sales ethics10. Advertising ethics…..

The word "Ethics" evolved from the Greek words "ethos" denoting personal character.

Also from the Greek word "ta ethika" which refer to the philosophical inquiries into the nature of Good and Evil.

GROUP DISCUSSIONS:1.) What is ethics? 2.) 1 example of non-ethical conduct3.) 1 example of ethical conduct

Defining Ethics – which is correct?

Some years ago, Raymond Baumhart, CEO of Better Business Bureau of Chicago asked a group of business people; "What does ethics mean to you?"

Among their replies were the following:

“Ethics is what my feelings tell me is right or wrong.”

“Ethics has to do with my religious beliefs.”

“Being ethical is doing what the law requires.”

“Ethics is the standards of behaviour our society accepts.”

“I don't know what the word means.”

What exactly is “Ethics”?

Ethics

Well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness, or specific virtues.

Extracted from an article published in "Issues in Ethics" (Revised 2010) by Santa CLara University @ Silicon Valley

Rights Obligations Virtues

(1) Respect of Rights

Ethical standards include standards relating to rights,

such as the right to life, the right to freedom from injury,

and the right to privacy.

Extracted from an article published in "Issues in Ethics" (Revised 2010) by Santa CLara University @ Silicon Valley

(2) Obligations & Responsibilities

Ethics refers to those standards that impose the reasonable obligations or responsibilities to refrain

from rape, stealing, murder, assault, slander, and fraud.

Extracted from an article published in "Issues in Ethics" (Revised 2010) by Santa CLara University @ Silicon Valley

(3) Virtues or Character

Ethical standards also include those virtues like

of honesty, patience, self-control, respect,

resilience, compassion, integrity, trustworthiness, fairness and loyalty etc.

Extracted from an article published in "Issues in Ethics" (Revised 2010) by Santa CLara University @ Silicon Valley

The Purpose of Ethics

Therefore “Ethics” are guiding principles of how you should behave towards

your own work, your profession, your colleague, your business partners and

the society at large.

Professional Code of Ethics

A Code of Ethics is an attempt to define basic rules, or principles for determining what constitutes"good" or "right" behaviour.

In other words, to determine what we "ought" to do next.

Code of Ethics establishes some fundamental principles, and explores the consequences of those principles and the relationships of our conduct and our decisions.

#10 important design ethics

#10 Important Design Ethics

#1. They are able to prove value.

• A designer should not only make things that look good but also be able to help explain the value of what they design in a larger context.

• They can help you answers questions such as: Why is a website important to your business? How can you distinguish yourself from your competition? How can you prove benefit to your target audience?

Extracted from an article published in “Design Stamp”http://www.designstamp.com/opinion/10-indicators-of-an-ethical-designer.html

#10 Important Design Ethics

#2. They are confident of their value

• A designers must be confident of their own value and work quality.

• Designers should not give away work in the hopes of generating a portfolio or getting clients.

Extracted from an article published in “Design Stamp”http://www.designstamp.com/opinion/10-indicators-of-an-ethical-designer.html

#10 Important Design Ethics

#3. They cannot design in a vacuum.

• A designer must be prepared to go out and speak to the clients.

• They should not promise that they can deliver good designs without even talking to their clients first because chances are they will provide clients with a design that may look good but does not speak to the client's specific needs

Adapted from an article first published in “Design Stamp”http://www.designstamp.com/opinion/10-indicators-of-an-ethical-designer.html

#10 Important Design Ethics

#4. They are unable to steal.

• Designers will be inspired by the work of others but will never blatantly steal the creative work of others.

• Competition is healthy but stealing is not. Respect the rights of others so that others respect your work.

Extracted from an article published in “Design Stamp”http://www.designstamp.com/opinion/10-indicators-of-an-ethical-designer.html

#10 Important Design Ethics

#5. They will not undercut.

• Good designers know the value of their own skills and input into a project and will not wait to find out what a competitors charges to undercut prices and steal business.

Adapted from an article first published in “Design Stamp”http://www.designstamp.com/opinion/10-indicators-of-an-ethical-designer.html

#10 Important Design Ethics

#6. They offer more than designs.

• Good designers are able to prove value by offering more. An ethical designer follows a structured design process and can bring value at any stage of that process, not just at the end when they deliver a physical interface or design.

• Designers should be able to offer value-added services for intangible processes such as uncovering needs, market research, competitive analysis, design research, usability reviews etc.

Extracted from an article published in “Design Stamp”http://www.designstamp.com/opinion/10-indicators-of-an-ethical-designer.html

#10 Important Design Ethics

#7. They give back.

• Every business has a responsibility to give back to the community in which they live.

• Ethical designers believe in creating strong design communities and will share resources, tips and techniques with other designers.

Adapted from an article first published in “Design Stamp”http://www.designstamp.com/opinion/10-indicators-of-an-ethical-designer.html

#10 Important Design Ethics

#8. They listen.

• Designers who realize that they have an enormous responsibility of representing the end-user and aligning business goals to user objectives cannot help but be good listeners.

• They will pay special heed to understanding the context in which they are designing and ask lots of good questions to help educate themselves.

Extracted from an article published in “Design Stamp”http://www.designstamp.com/opinion/10-indicators-of-an-ethical-designer.html

#10 Important Design Ethics

#9. They love what they do.

• Designers who love their roles and responsibility of design will conduct themselves in a professional manner.

Adapted from an article first published in “Design Stamp”http://www.designstamp.com/opinion/10-indicators-of-an-ethical-designer.html

#10 Important Design Ethics

#10. They will work for projects they can stand behind.

• Everyone has differing views on what is right and what is wrong. Eg. some designers will never work for Nike because of Nike’s alleged child labour while others have no qualms of working with Nike.

• Everyone should have an informed point of view and be able to stand behind their work, whatever their stand on the issue.

Extracted from an article published in “Design Stamp”http://www.designstamp.com/opinion/10-indicators-of-an-ethical-designer.html

The Practice of Ethics

The Acid Test

What will you do?

The Practice of Ethics

(1) The truth of the matter is • Life is not a bed of roses and • We all have choices.

(2) The only thing we can control is: • Our “State of Mind” and • Our “State of Mine”

Remember:

"Life is 10% what happens to me and 90% of how I react to it"

Charles R. Swindoll

NEXT WEEK:

• Full presentation rehearsal: Monday & Tuesday

• Starting with Group 1 (30 minutes)Please be punctual.

• Assessment date: - Tuesday, 21st December, 2.30pm- Hardcopy printout (please be creative)- All softcopy in CD (please be creative)