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起步指南
Transcript of 起步指南 - maWebCentersw.hkwebcenters.com.hk/hkunfranchisetraining/GettingStarted/70682 … ·...
起步指南
恭喜你！決定成為獨立超連鎖™店主，建立美安香港超連鎖事業，可能會為你帶來前所未見的動力與回報！
建立你的超連鎖事業
你的為甚麼及目標聲明
跟進會面
卓越超連鎖™店主(UFO)標準
目錄03
04
06
10
與經營傳統連鎖事業一樣，你如果希望成功，就必須切實地執行
這項證實可行的事業計劃。這事業包含標準化、互相協調、有系
統的工作，在規定時間內完成這些行動，會讓你的銷售組織健全
穩定地成長。
《起步指南》是一套行事指南，能幫助你快速建立你的美安香港獨
立超連鎖事業。如果你需要更多的詳細資料，請你參考《美安香港
公司超連鎖手冊》。請你執行並完成《起步指南》中的各項計劃，
同時也請你督促你所推薦的獨立超連鎖店主一起執行這份指南。
辦公室與通訊地址：香港九龍尖沙咀廣東道28號力寳太陽廣場10
樓1010-1014室
公司網址：marketamerica.com, HK.SHOP.COM
重要電話號碼：
超連鎖店主服務部 3512-9198
傳真 3512-9199
產品資訊 3512-9198 (按1字)
資深獨立超連鎖店主聯絡資料：
推薦人：
電郵：
電話：
資深授證經理級：
電郵：
電話：
資深授證經理級：
電郵：
電話：
資深諮詢評議會成員：
電郵：
電話：
本地研討會協調員：
電郵：
電話：
合格日(Q-Date)：
facebook.com/markethongkong, facebook.com/hkshopcom, facebook.com/shoppingannuity
在FACEBOOK上為我們按「讚」
@markethongkong, @shopcom, @shoppingannuity在INSTAGRAM上關注我們
@markethongkong, @shoppingannuity在TWITTER上關注我們
beingjrridinger.com, blog.marketamerica.com, shoppingannuity.com/blog, lorensworld.com
網誌
linkedin.com/company/market-america,linkedin.com/company/shop.com
加入我們
youtube.com/marketamerica,youtube.com/markethongkongvideos,youtube.com/shoppingannuity
訂閱
起步指南 | 3
01: 建立你的超連鎖™事業遵循下列步驟是建立你超連鎖事業的關鍵因素。
¨遵循這份為期12個月的完整事業計劃。
¨保證每週以8至15小時完成此計劃中的任務與活動。
¨購票參加下一次全球會議聯盟系統(GMTSS)活動（本地研討會、美安香港年會、領袖訓練會議、美安世界大會或國際年會）
¨落實轉消費為收入：瀏覽UnFranchise.com，完成購物年金評量，成為購物年金卓越成員。
¨執行卓越超連鎖店主標準計劃，成為卓越超連鎖店主。（參閱本手冊第10頁）
¨使用超連鎖媒體應用程式(UFMedia App)，每星期至少聼兩份錄音資料。
¨學習並運用建立事業的成功五要訣：1. 建立態度並學習知識、2. 擬定目標及目標聲明、3. 零售推廣、4. 物色/招募/推薦、
5. 事後跟進和ABC跟進法則
2. 在你的行事曆上記錄以下重要日子：
超連鎖事業簡報會(UBP)：
（日期）
新超連鎖店主訓練(NUOT)：
（日期）
成功五要訣訓練(B5)：
（日期）
授證經理級訓練(ECCT)：
（日期）
本地研討會：
（日期）
年會
（日期）
領袖訓練會議
（日期）
世界大會
（日期）
國際年會
（日期）
1. 我將完成下列事項：
3. 產生效益的活動
擬定一份潛在顧客名單，其人選可能對我們的產品、事業及/或網
上購物感興趣，或是能夠幫助你找到適合的事業夥伴。（在下面
列出首選10人名單。）
1. 姓名：
電話：
2. 姓名：
電話：
3. 姓名：
電話：
4. 姓名：
電話：
5. 姓名：
電話：
6. 姓名：
電話：
7. 姓名：
電話：
8. 姓名：
電話：
9. 姓名：
電話：
10. 姓名：
電話：
4 | 起步指南
02: 你的為甚麼及目標聲明你必須寫出具體並可量化的目標，才能有效率達成。花幾分鐘寫下你想達成的目標。有關目標聲明的其他資料，
請參考成功五要訣錄音資料、線上訓練資料以及/或《美安公司超連鎖手冊》的相關部份。 你也可以從推薦人及/或資深事業夥伴那裡得到相關建議，以確定你的目標實際可行。
A.我的為甚麼：你為何要建立超連鎖事業的主要原因
設定「我的為甚麼」（兩分鐘廣告）。在「兩分鐘廣告」裡，你必
須説明你為何從事美安事業，並加上吸引人的事業機會説明。獨立
超連鎖店主都應該有明確的目標，有目標才能克服事業中的挑戰。
B.個人目標
1. 確定目標。決定你渴望得到的東西或生活方式。
2. 達成時間。每項目標都應設定達成日期。
3. 決定你願意付出甚麼，以達成目標：包括時間、努力和犧牲。
與資深事業夥伴約定電話工作坊，以便打電話分享事業及/或產品：
日期
每週排定兩次二對一會談及/或一對一會談，展示超連鎖事業：
日期
主持產品說明會/SHOP.COM網站導覽
日期
家庭事業說明會(HBP)：
日期
準備回答「美安是甚麼？」
準備回答「美安是甚麼？」你必須能在對方提出問題時應答如流，
在與新的潛在人選討論美安公司 | SHOP.COM時，才能發揮成
效，也才能暢談無礙，態度誠懇，充滿自信。我們建議你參考成
功五要訣錄音資料、網上訓練資料和超連鎖手冊中有關物色/招募/
推薦的內容。範例：美安集團是產品代理及網際網路行銷公司，
營運遍及全球，專門從事一對一行銷。範例：購物年金是一項革
命性的計劃，可幫助人們轉消費為收入。你聽説過購物年金嗎？
介紹事業的工具：
01: 建立你的超連鎖™事業續前頁
購物年金評量
流動商務
美安獨家產品目錄
超連鎖™事業簡報會
三方通話服務
網上事業說明會（網上研討會）
網上影片 社交媒體 邀請朋友工具
家庭事業簡報會
一對一會談二對一會談
全球會議聯盟系統
起步指南 | 5
02: 你的為甚麼及目標聲明續前頁
4. 擬出詳細的行動計劃。你必須擬定每年、每月、每週與每天必
須進行的詳細計劃，以達成目標。這項事業最有效的建立方式是
每天做一點，持之以恆。你只要切實執行你的詳細計劃中的每日任
務和活動（如下所示），日積月累，你就能一步步達成你的夢想！
5. 寫下目標聲明 。 用50至100字寫下目標聲明（按以上1-4步
驟），每天閱讀兩次。每個星期或是每個月修改你的目標聲明，
直到目標符合現實。不斷檢查目標是否符合現實，可以幫助你更
專心努力，成功達到目標！
每日任務與活動
¨每天添加/培養兩位潛在顧客
¨每天致電一至三位潛在顧客名單中的人選，每週約定至少兩次 會面，和他們一起評估事業機會，並詢問他們是否認識適合的 事業人選
¨透過口碑行銷與社交媒體介紹事業及/或產品
¨每週兩次展示超連鎖事業（展示事業計劃）
¨跟進一位可能人選及/或顧客
¨邀請兩人賺取現金回贈或瀏覽HK.SHOP.COM網站
¨聼一份錄音資料或觀看一段影片
¨每天使用美安香港產品
¨閱讀你的目標宣言
C:事業目標與進度（與你的推薦人或資深事業夥伴一起建立一項行動計劃）
1. 佣金收入
每週我要投入 小時從事超連鎖事業。
每週我要投入 個晚上/白天從事超連鎖事業。
我要在 （目標日期）之前，親自推薦兩位合格的獨立
超連鎖店主（達成擴展業務）。
我要在 （目標日期）之前，成為助理級超連鎖店主
（收到第一份HK$2,300佣金）。
我要在 （目標日期）之前，成為經理級超連鎖店主
（收到HK$11,500佣金）。
我要在 （ 目 標 日 期 ） 之 前 ， 達 到 年 佣 金 收
入 。
我要在 （目標日期）之前，在線上註冊至少10-15位
購買美安公司獨家產品的優惠顧客。
2. 個人使用
一個月之後，每月個人購買並使用200 BV*以上的產品。個人購買
HK$4,000以上的產品（從你的HK.SHOP.COM網站購買30 IBV
以上的商品）。
3. 零售
三個月之後，建立十位以上的忠誠顧客基礎，每位每月購買30 BV
以上和20 IBV（包括推薦顧客購物）以上的產品。
4. 組織銷售量：每月你組織內的每一位獨立超連鎖店主應該創造
500 BV以上和200 IBV以上的產品銷售量。（200 BV以上來自
個人使用，300 BV以上來自重複性銷售）
教導、管理並協助你組織的獨立超連鎖店主達成這個目標。
5. 實行此計劃3到6個月之後，自管理業績紅利計劃中每月賺取
≥ HK$2,300* (BV)以及每兩個月賺取 ≥ HK$2,300* (IBV)。
（相當於你加上商業發展中心的左右兩邊各有3位獨立超連鎖店
主，每位獨立超連鎖店主每個月產生400 BV及200 IBV）–「基
本十顧客，七人強」
6. 實行此計劃8個月之後，自管理業績紅利計劃中每月賺取 ≥
HK$4,600* (BV)以及 ≥ HK$2,300* (IBV)。（相當於一個商
業發展中心的左右兩邊各有6位獨立超連鎖店主，每位獨立超連鎖
店主每個月產生至少500 BV及至少200 IBV。）
7. 實行此計劃10個月之後，自管理業績紅利計劃中每月賺取 ≥
HK$6,900* (BV) 以及每兩個月賺取 ≥ HK$6,900* (IBV)。
（相當於一個商業發展中心的左右兩邊各有9位獨立超連鎖店主，
每位獨立超連鎖店主每個月產生至少500 BV及至少200 IBV。）
8. 實行此計劃12個月之後，自管理業績紅利計劃中每月賺取 ≥
HK$11,500* (BV) 以及 ≥ HK$11,500* (IBV)。（相當於一
個商業發展中心的左右兩邊各有12位獨立超連鎖店主，每位獨立
超連鎖店主每個月產生至少500 BV及至少200 IBV）
*佣金
本簡報中提到的收入等級純屬舉例說明，無意代表美安香港獨立超連鎖™店主的一般收入，也無意表示任何獨立超連鎖店主皆可賺取同等收入。美安香港獨立超連鎖店主的成功與否，取決於其在發展事業時的努力、才能與投入程度。
6 | 起步指南
02: 你的為甚麼及目標聲明續前頁
建立事業基礎 －「 基本十顧客，七人強」
03：跟進會面（落實成功五要訣基礎）儘可能在簽約後3到7天內完成跟進會面。
1. 建立正確的態度與知識
¨重新檢視「我的為甚麼」
¨重新檢視你「美安是甚麼」的回答
¨檢視潛在顧客名單，決定如何接觸新的可能人選
¨決定前十位潛在顧客名單及接觸每個人的最佳方式
¨討論你從聼錄音及看影片中學到甚麼
¨檢視你的超連鎖事業帳戶
¨檢視HK.SHOP.COM網站的各項功能（eGifts、降價追蹤、
比較購物、熱賣優惠等）
¨檢視marketamerica.com公司資訊網頁
¨在社交媒體上跟隨並為美安香港公司和HK.SHOP.COM按「讚」
¨下載美安公司的流動商務應用程式
2. 與事業夥伴一起重溫目標聲明
¨ 重新檢視目標與目標聲明
¨ 重新檢視行動計劃 — 每日、每週和每月任務
3. 零售 — 增加個人使用和團體銷售業績
個人使用：你必須使用你推薦的產品。從潛在顧客名單中找出潛
在顧客。找出頭十位潛在顧客，向他們介紹美安獨家產品和你的
HK.SHOP.COM網站。
1.
3.
4.
2.
起步指南 | 7
03：跟進會面（落實成功五要訣基礎）續前頁
¨把目前在其他商家每個月固定購買的產品，轉換至自己的事業
中的產品（使用購物年金評量及/或居家購物清單找產品）
¨開始你的事業後一個月內，和你的團隊主持一場產品簡報會/
HK.SHOP.COM網站導覽
¨向你的顧客介紹你的網站：HK.SHOP.COM/你的網域名稱
¨透過你的HK.SHOP.COM網站將所有的顧客註冊為優惠顧客
¨繼續透過「邀請朋友」工具介紹你的HK.SHOP.COM網站給
顧客
4. 物色、招募與推薦：擴展組織的基本法則
潛在顧客名單：統計表明，一般來説每個人所認識的人為300人左
右。建立至少100人的潛在顧客名單，運用事業評估、人選引薦或
直接接觸法，向他們介紹事業機會。建立習慣，每天都至少聯絡一
至二人，這樣每週至少可為兩位合格人選展示事業計劃。只要持之
以恆，每年可為104位合格人選（2人 x 52週）展示事業計劃，達
到每年至少親自推薦8位超連鎖店主（作夥伴）。建立首選潛在顧
客10人名單，首先向他們展示產品、事業和/或HK.SHOP.COM。
影片接觸法：美安公司提供獨立超連鎖™店主許多基本工具，包括
「超連鎖事業計劃」影片（網上影片）。這些工具讓你可以有效
找到最多的可能人選。更重要的是，不論你對美安事業的了解有
多少，都能夠輕鬆使用這些招募工具。利用影片接觸法，你只需
要了解下面兩件事情：如何排定會面和跟進。
a. 評估接觸範例：「王先生，我剛和同事們開始創業，在家兼職
開始。我們對這份機會很興奮，並且希望在這個地區（王先
生所在地區）拓展業務。我想到你可能會對這項機會有興趣，
或者可以給我推薦合適的人。不管如何，你都可以先評估這
項機會。我可否拿一些資料讓你參考，讓你有一個基本的印
象。不管你有沒有興趣，你可能會認識一些感興趣的人。」
回應：興趣中至高 － 訂定三方通話或會面，以展示事業計
劃（使用二對一會面、HBP*或UBP†）。
回應：興趣不大 — 使用影片展示以獲得推薦人選，或者介
紹HK.SHOP.COM網站。
b. 跟 進 ： 約 定 會 面 後 的 第 二 天 ， 送 出 關 於 美 安 香 港 I
HK.SHOP.COM的PDF文檔或其他網上事業支援工具。
排定時間在可能人選看完影片後馬上致電他們。
*HBP = 家庭事業簡報會 †UBP = 超連鎖事業說明會
回應：對影片/網上研討會興趣中至高 — 約定二對一會面、
超連鎖事業簡報會(UBP)或其他網上影片/網上研討會介紹
（遠程物色人選）
回應：看完影片介紹後興趣不大 － 試著約定二對一會面或
電話會議以取得推薦，或是介紹美安香港公司產品和
HK.SHOP.COM網站（請依此順序進行）。
5. 跟進與ABC法則 — 深度複製事業的法則
個人責任：你是大家學習的榜樣。ABC跟進法以你每日、每週、
每月至少完成下列活動為開始，請開展ABC跟進會/試做。（一對
一、二對一和家庭事業說明會）。
目標：每週在一個新人的地點拓展一個ABC層次；與你的團隊夥伴
及/或資深夥伴一起參加聚會，以得到幫助/支援。每一次家庭事業說
明會或超連鎖事業說明會最重要的目標是約定跟進會面。
組織責任：對你親自推薦的以及與你合作的獨立超連鎖店主的活動和任
務進行評估、監督、調整與控制。排定時間聯絡他們，以檢視其執行行
動計劃的進度。
¨完成新超連鎖店主訓練、成功五要訣訓練和授證經理級訓練
¨購票參加下一次全球會議聯盟系統(GMTSS)活動（本地研討 會、美安香港年會、領袖訓練會議、美安世界大會或國際年會）
¨主持家庭事業說明會
¨主持產品說明會/ HK.SHOP.COM網站導覽
¨在組織中實施「基本十顧客，七人強」
¨定期電話聯繫或舉行電話工作坊
¨經常分享美安事業
¨聼錄音和看影片（建立每天學習的氛圍）
¨每天進行產生效果的活動：使用和分享美安香港產品和 HK.SHOP.COM網站，分享事業機會（執行並分享購物年金 計劃），以及參加會議活動並銷售門票（推展教育）
¨完成購物年金評量
8 | 起步指南
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潛在顧客名單
起步指南 | 9
組織結構圖目標：在個人商業發展中心的左邊和右邊，每邊親自推薦至少4位獨立超連鎖店主。
註解：PS: 親自推薦的獨立超連鎖店主
10 | 起步指南
卓越超連鎖™店主標準日曆季度：1月至3月，4月至6月，7月至9月，10至12月
（勾選一項） ¨ 初次合格 ¨ 再次合格
注意：所有合格要求必須在提出申請的日曆季度內達到。請登入
超連鎖事業帳戶*於網上完成。
姓名：
超連鎖™店主編號
日曆季度起始日：
日曆季度終止日：
¨完成購物年金評量
¨訂用超連鎖管理系統(UFMS)。
¨在該日曆季度中，你與你的優惠顧客透過夥伴商店、SHOP
Local夥伴商店計劃、Shopping Annuity品牌產品以及任
何於你本國可產生IBV的交易所產生的IBV須至少達到總計
250 IBV。
訂單編號： 日期：
訂單編號： 日期：
訂單編號： 日期：
訂單編號： 日期：
¨在該日曆季度中於夥伴商店購買總值為HK$11,500的產品。
以你的超連鎖店主編號為付款人，和/或由你的優惠顧客購買。
親自推薦最少1名合格且活躍的超連鎖店主。
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超連鎖™店主編號：
培訓要求
¨參加或舉辦一場新超連鎖店主訓練
訓練員姓名：
日期：
地點：
¨參加或舉辦一次成功五要訣訓練
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日期：
地點：
¨每年參與或舉辦一次授證經理級訓練
訓練員姓名：
日期：
地點：
¨會議門票要求：購買最少三張門票，參加下一次美安香港年
會或美安香港領袖訓練會議。
年會門票號碼：
領袖訓練會議門票號碼：
晉升級別 / 獲取相應收入的要求
¨於所附上的「成功五要訣測試」文件正確率為50%以上
縮寫
和/或
¨每季度從一個商業發展中心至少賺取HK$6,900的
BV/IBV佣金
佣金總額$
*查看網上卓越超連鎖店主計劃報告，請登入超連鎖事業帳戶 > 我的組織 > 報告 > 管理 > 卓越超連鎖店主計劃。
備註
©美安香港公司版權所有香港九龍尖沙咀廣東道28號力寳太陽廣場10樓1010-1014室Rev. 0319 Code: HK391HK.SHOP.COM
GETTING STARTED GUIDE
CONGRATULATIONSThe decision to become an Independent UnFranchise™ Owner and build a Market Hong Kong UnFranchise Business
can be one of the most empowering and rewarding endeavors you’ll ever undertake.
Developing Your UnFranchise Business
Your Why and Goal Statement
Follow-Up Appointment
Master UnFranchise Owner (UFO) Criteria
Topics:
15
16
18
22
AS WITH A TRADITIONAL FRANCHISE, THE KEY TO SUCCESS WILL BE YOUR ABILITY TO EFFECTIVELY IMPLEMENT A TESTED AND PROVEN BUSINESS PLAN. This business plan consists of standardized, coordinated and systematic actions. These actions, completed in a timely manner, can result in fundamentally sound and consistent growth within your sales and distribution organizations.
The Getting Started Guide has been prepared as a recommendation to help you quickly start the building of your Market Hong Kong Independent UnFranchise Business. You should refer to the Market Hong Kong UnFranchise Manual whenever you need more detailed information. Implement and complete the Getting Started Guide and encourage the Independent UnFranchise Owners you sponsor to do the same.
OFFICE & MAILING ADDRESS: Unit 1010-1014, 10/F, Lippo Sun Plaza, 28 Canton Road, Tsim Sha Tsui, Kowloon, Hong KongOFFICIAL COMPANY WEBSITE: marketamerica.com, HK.SHOP.COM KEY TELEPHONE NUMBERS:UnFranchise Services: 3512-9198Fax: 3512-9199Product Information: 3512-9198 (Option 1)
Senior Independent UnFranchise Owner Information:
Sponsor:
Email:
Phone:
Senior Certified Executive Coordinator:
Email:
Phone:
Senior Certified Executive Coordinator:
Email:
Phone:
Senior Advisory Council Member:
Email:
Phone:
Local Seminar Coordinator:
Email:
Phone:
Qualification Date (Q-Date):
facebook.com/markethongkong, facebook.com/hkshopcom, facebook.com/shoppingannuity
“LIKE” US ON FACEBOOK
@markethongkong, @shopcom, @shoppingannuityFOLLOW US ON INSTAGRAM
@markethongkong, @shoppingannuityFOLLOW US ON TWITTER
beingjrridinger.com, blog.marketamerica.com, shoppingannuity.com/blog, lorensworld.com
BLOGS
linkedin.com/company/market-america,linkedin.com/company/shop.com
JOIN OUR GROUP
youtube.com/marketamerica, youtube.com/shoppingannuity,youtube.com/markethongkongvideos
SUBSCRIBE
GET TING STARTED GUIDE | 15
SECTION 1: DEVELOPING YOUR UNFRANCHISE™ BUSINESSFollowing these guidelines will be one of the key success factors in developing your UnFranchise Business.
¨Commit to following this 12-month proven business plan.¨Commit 8 to 15 hours per week to complete the tasks and activities outlined in this plan.¨Purchase a ticket(s) to the next scheduled Global Meeting, Training and Seminar System (GMTSS) event (Local Seminar, Annual Convention, Leadership School, World Conference or International Convention).¨Convert spending into earning by visiting UnFranchise.com to complete the online Shopping Annuity™ Assessment and become a Shopping Annuity Master Member.¨Implement the Master UnFranchise Owner Criteria Program and become a Master UnFranchise Owner. (Refer to page 10 in this guide.)¨Listen to a minimum of two audios each week from the UFMedia App.¨Learn and practice the Basic 5 fundamentals of the business: 1 – Attitude and Knowledge; 2 – Goals and a Goal Statement; 3 – Retailing 4 – Prospecting, Recruiting and Sponsoring; 5 – Follow-Up and ABC Pattern
2. Enter Important Dates In Your Calendar For:
UnFranchise Business Presentations (UBP):
(dates)
New UnFranchise Owner Trainings (NUOT):
(dates)
Basic 5 Trainings (B5):
(dates)
Executive Coordinator Certification Trainings (ECCT):
(dates)
Local Seminars:
(dates)
Annual Convention:
(dates)
Leadership School:
(dates)
World Conference:
(dates)
International Convention:
(dates)
1. I will…
3. Result-Producing Activities:Create a Possibilities List of people who may have an interest in the products, the business and/or online shopping or may be able to lead you to the right people. (List your top 10 possibilities below.)
1. Name:
Phone:
2. Name:
Phone:
3. Name:
Phone:
4. Name:
Phone:
5. Name:
Phone:
6. Name:
Phone:
7. Name:
Phone:
8. Name:
Phone:
9. Name:
Phone:
10. Name:
Phone:
16 | GET TING STARTED GUIDE
SECTION 1: DEVELOPING YOUR UNFRANCHISE™ BUSINESS(continued)
SECTION 2: YOUR WHY AND GOAL STATEMENTTo be effective, your goals must be specific, measurable and written. Take a few minutes and write down what you would like to
accomplish. For additional information on developing a goal statement, refer to the applicable section in the Basic 5 audio, online training and/or the UnFranchise Manual. You may want to seek some advice from your sponsor and/or senior business partners in this area
to ensure your goals are properly established.
A. My Why: The Primary Reasons Why You Are Building An UnFranchise BusinessCreate “My Why” (Two-Minute Commercial). A “Two-Minute Commercial” is a testimonial explaining the real reason why you are building the business, accompanied by an appealing description of the business. All Independent UnFranchise Owners should have a sense of purpose. It’s that motivation that is going to sustain and maintain you through the highs and lows of the business.
B. Personal Goals1. Decide what you want. Determine the things or lifestyle you desire to have.
2. When do you want it? Set target dates for the achievement of each goal.
3. Determine what you are willing to give the business in the way of time, effort and sacrifice to obtain your goal.
Schedule a call workshop with a senior business partner to make calls to share the business and/or products:
(dates)
Schedule two-on-one and/or one-on-one meetings to present the UnFranchise Business twice per week:
(dates)
Product Preview/SHOP.COM Overviews:
(dates)
Home Business Presentations (HBP):
(dates)
Develop Your Answer To “What Is It?”Developing an answer to “What is it?” is necessary to discuss Market Hong Kong I SHOP.COM efficiently and effectively with your new possibilities, and prepare you to talk naturally, sincerely and confidently about the company. It is recommended that you refer to the Prospecting, Recruiting and Sponsoring section of the Basic 5 audio, online training and/or the UnFranchise Manual for further details and instruction. Example: “A global product brokerage and internet marketing company that specializes in One-to-One Marketing.” Example: “The Shopping Annuity™ is a revolutionary program which enables people to convert their spending into earning. Have you ever heard of it?”
Tools To Share The Business:
ShoppingAnnuity™
Assessment
Mobile
ExclusiveProductCatalog
UnFranchiseBusiness
Presentation
3-Way Call
Online Presentations
(Webinars)
Online Videos
Social Media
Invite Friends Tool
Home Business
Presentation
1 on 1Meeting
2 on 1Meeting
GMTSS
GET TING STARTED GUIDE | 17
SECTION 2: YOUR WHY AND GOAL STATEMENT(continued)
4. Develop a detailed plan of action. Determine what you must do each year, each month, each week and each day to achieve your goal. This business is built most effectively one day at a time, working consistently. Simply satisfy the daily tasks and activities (see below) in the detailed plan of action to ensure the achievement of the weekly, monthly and annual goals.
5. Write it out. (Steps 1–4) in a 50- to 100-word statement and read it twice daily. Fine-tune it each week or month until it is in line with reality. The repeated reality checks will keep you focused and on your way to achieving your goals.
DAILY TASKS AND ACTIVITIES
¨Add/cultivate two possibilities daily
¨Call one to three prospects from your Possibilities List daily to schedule at least two appointments per week, to evaluate the business and see if they know the right people
¨Promote business and/or products through word of mouth and social media
¨Present the UnFranchise™ Business (show the Plan) twice per week
¨Follow up with a prospect and/or customer
¨Invite two people to earn Cashback or visit HK.SHOP.COM.
¨Listen to an audio or watch a video
¨Use Market Hong Kong products daily
¨Read your Goal Statement
C. Business Goals and Objectives(Develop an action plan with your sponsor or senior business partner)
1. Commission Income I will commit hours per week to my UnFranchise Business.
I will commit nights/days per week to my UnFranchise Business.
I will personally sponsor two qualified Independent UnFranchise Owners (to activate) by (target date) .
I will reach the Coordinator level (receive first HK$2,300 commission) by (target date) .
I will reach the Executive Coordinator level (receive HK$11,500 in commissions) by (target date) .
I will earn annual commissions of $ by (target date) .
I will register a minimum of 10–15 Preferred Customers who purchase Market Hong Kong exclusive products by (target date) .
2. Personal UsePersonally purchase and use ≥ 200 BV worth of product monthly after one month. Personally purchase ≥ HK$4,000 (≥ 30 IBV from your HK.SHOP.COM site).
3. Retail SalesEstablish a customer base of ≥ 10 purchasing ≥ 30 BV and ≥ 20 IBV (includes customer referrals) of product monthly after three months.
4. Organizational volume: Each Independent UnFranchise Owner in your organization should be creating ≥ 500 BV and ≥ 200 IBV each month. (≥ 200 BV personal and ≥ 300 BV repeat sales)
Teach, manage and support each Independent UnFranchise Owner on your team to achieve this goal.
5. Earn ≥ HK$2,300* (BV) monthly and ≥ HK$2,300* (IBV) every other month from the Management Performance Compensation Plan (MPCP) within three to six months of implementing this plan. (Equates to you plus three Independent UnFranchise Owners on the left and three Independent UnFranchise Owners on the right of a Business Development Center [BDC] each creating 500 BV and 200 IBV monthly.) — Base 10, Seven Strong
6. Earn ≥ HK$4,600* (BV) and ≥ HK$2,300* (IBV) monthly from the MPCP after eight months of implementing this plan. (Equates to six Independent UnFranchise Owners on the left and six Independent UnFranchise Owners on the right of a BDC each creating ≥ 500 BV and ≥ 200 IBV monthly.)
7. Earn ≥ HK$6,900* (BV) monthly and ≥ HK$6,900* (IBV) every other month from the MPCP after 10 months of implementing this plan. (Equates to nine Independent UnFranchise Owners on the left and nine Independent UnFranchise Owners on the right of a BDC each creating ≥ 500 BV and ≥ 200 IBV monthly.)
8. Earn ≥ HK$11,500* (BV) and ≥ HK$11,500* (IBV) monthly from the MPCP after 12 months of implementing this plan. (Equates to 12 Independent UnFranchise Owners on the left and 12 Independent UnFranchise Owners on the right of a BDC each creating ≥ 500 BV and ≥ 200 IBV monthly.)
*In commissions
The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market Hong Kong UnFranchise™ Owner, nor are they intended to represent that any given UnFranchise Owner will earn income in that amount. The success of any Market Hong Kong UnFranchise Owner will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market Hong Kong business.
18 | GET TING STARTED GUIDE
SECTION 2: YOUR WHY AND GOAL STATEMENT(continued)
BUILDING A FOUNDATION – BASE 10, SEVEN STRONG
SECTION 3: FOLLOW-UP APPOINTMENT(IMPLEMENTING THE BASIC 5 FUNDAMENTALS)
The follow-up appointment should be scheduled 3 to 7 days from the date the business was established.
1. Developing attitude and knowledge
¨Review “Your Why”
¨Review your answer to “What is it?”
¨Review Possibilities List and determine how to approach new prospects
¨Determine Top 10 possibilities and the best approach for each
¨Discuss what you have learned from listening to audios and watching videos
¨Review UnFranchise.com
¨Review HK.SHOP.COM site functionalities (eGifts, Price Alerts, Comparison Shopping, Hot Deals, etc.)
¨Review marketamerica.com corporate information site
¨Follow and “Like” Market Hong Kong and HK.SHOP.COM on social media
¨Download the company’s mobile applications
2. Reviewing goal statment with business partner
¨ Review Goals and Goal Statement
¨ Review Plan of Action — Daily, Weekly and Monthly tasks
3. Retailing — Increasing your personal use and group sales volume
Personal use: You must be a product of the products you are recommending. Review your Possibilities List for potential customers. Identify 10 of those potential customers and expose them to the company’s exclusive products and your HK.SHOP.COM site.
1.
3.
4.
2.
GET TING STARTED GUIDE | 19
SECTION 3: FOLLOW-UP APPOINTMENT(continued)
¨Replace products you are currently purchasing monthly from someone else’s business with products from your business (use Shopping Annuity™ Assessment and/or Home Shopping List to identify)
¨Host a Product Preview/HK.SHOP.COM overview with your team within the first month of starting your business
¨Introduce your customers to your site: HK.SHOP.COM/
¨Ensure all customers register as Preferred Customers from your HK.SHOP.COM site
¨Continue to introduce customers to your HK.SHOP.COM site through the “Invite Friends” tool
4. Prospecting, Recruiting and Sponsoring: Basic methods for expanding your organizationPossibilities List: It has been proven that the average person knows approximately 300 people. Create a possibilities list of at least 100 people to whom to expose the business using the evaluation, referral or direct approach. Create the habit of contacting at least one to two people per day, to present the business to a minimum of two qualified prospects per week. By creating this habit, it will result in presenting the business to 104 qualified prospects per year (2 x 52) in an effort to personally partner (sponsor) a minimum of eight UnFranchise™ Owners per year. Develop a Top 10 List. The Top 10 List is the group of individuals to whom you will initially expose the products, business and/or HK.SHOP.COM.
Video approach: There are several basic tools provided by Market America for Independent UnFranchise Owners to use, such as the “UnFranchise Business Plan” videos (available online). These tools allow you to prospect the greatest number of people efficiently and effectively. More importantly, these tools for prospecting people can be used by anyone regardless of their knowledge level about this business. With the video approach, you must only learn two things: how to set the appointment and how to follow up.
a. Evaluation approach example: “John, I just started a business that I am working part time with some associates. We are really excited about its potential and are looking to expand in the (John’s geographic location) area. John, your name came to mind as someone who might have an interest in what we are doing or might know the right people for our expansion. Either way, you could help us by evaluating the business. I would like to provide you some information that gives a general overview. You may or may not be interested, but you may know someone who would be.”
Response: Moderate to high level of interest — schedule a three-way call or appointment to show the business plan (two- on-one meeting, HBP* or UBP†). Response: Little interest — use the video presentation to generate referrals and introduce the HK.SHOP.COM site. b. Follow-Up: Send the About Market America I SHOP.COM PDF or other online business support tools, the day after scheduling the
*HBP = Home Business Presentation †UBP = UnFranchise Business Presentation
appointment. Set a time to call your prospect immediately after they have watched the video.
Response: Moderate to high level of interest from videos — schedule a two-on-one appointment, UnFranchise Business Presentation (UBP) or schedule additional online video presentation (prospect at a distance). Response: Minimal interest from videos — try to set a two-on-one appointment or conference call to get referrals, introduce Market Hong Kong products and the HK.SHOP.COM site (in this order).
5. Follow-Up and The ABCs of Building Depth — Implementing a Duplicatable SystemPersonal responsibilities: People will do what you do. The ABC Pattern starts with you performing the following minimum daily, weekly and monthly activities. Conduct ABC/Trial Run meetings (one-on-one, two-on-one and Home Business Presentations).
Objective: Move one ABC level per week in a new person’s location and bring the team and/or Senior Partner(s) with you to help/support. At each HBP or UBP the primary objective is to schedule follow-up appointments.
Organizational responsibilities: Measure, monitor, adjust and control the tasks and activities being performed by your personally sponsored Independent UnFranchise Owners and those Independent UnFranchise Owners you are personally working with and mentoring. Schedule a time to review their progress in implementing their action plan.
¨Complete NUOT, B5 and ECCT
¨Purchase a ticket(s) to the next scheduled Global Meeting, Training and Seminar System (GMTSS) event (Local Seminar, Annual Convention, Leadership School, World Conference or International Convention)
¨Conduct Home Business Presentations
¨Conduct Product Preview/HK.SHOP.COM overview
¨Implement Base 10, Seven Strong with organization
¨Have regularly scheduled calls or call workshops
¨Share the business on a regular basis
¨Listen to audios and watch videos (creating a culture of learning every day)
¨Perform result-producing activities every day: Use and share Market Hong Kong’s products and your HK.SHOP.COM site, share the business opportunity (implement and share the Shopping Annuity) and attend events and sell tickets (education)
¨Complete the Shopping Annuity Assessment
20 | GET TING STARTED GUIDE
Name:
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POSSIBILITIES LIST
GET TING STARTED GUIDE | 21
ORGANIZATIONAL CHARTGoal: Personally sponsor a minimum of four Independent UnFranchise™ Owners placed in your left organization and
four Independent UnFranchise Owners in your right organization.
YOU-001
PS: PS:
PS:
PS: PS:
PS:
PS: PS:
KEY: PS: Personally Sponsored Independent UnFranchise Owner
22 | GET TING STARTED GUIDE
MASTER UNFRANCHISE™ OWNER (UFO) CRITERIACalendar quarters: January – March, April – June, July – September or October – December
(Check one) ¨ Initial ¨ Requalification
Note: All qualification criteria must be satisfied within the calendar quarter in which you are applying. Complete online through UnFranchise.com*.
Name:
UnFranchise ID:
Calendar Quarter Beginning Date:
Calendar Quarter Ending Date:
¨Completed the Shopping Annuity™ Assessment
¨Have a subscription for the UnFranchise Management System (UFMS)
¨Generated 250 IBV by you and your Preferred Customers from Partner Store, SHOP Local, Shopping Annuity Brand products and any transaction that creates IBV in your Home Country.
Order#: Date:
Order#: Date:
Order#: Date:
Order#: Date:
¨Generated HK$11,500 worth of Partner Store purchases between you and your customers. These Partner Store purchases must be from your paying UnFranchise ID and/or from registered Preferred Customer’s paying ID. Sponsored a minimum of one qualified and active UnFranchise Owner
Name:
UnFranchise ID:
Training Requirements
¨Attended or conducted one New UnFranchise Owner Training
Trainer name:
Date:
Location:
¨Attended or conducted one Basic 5 Training
Trainer name:
Date:
Location:
¨Attended or conducted one Executive Coordinator Certification Training per year
Trainer name:
Date:
Location: ¨Ticket requirements: Purchase a minimum of three tickets to the next Market Hong Kong I HK.SHOP.COM Annual Convention or Leadership School Annual Convention Ticket Numbers:
Leadership School Ticket Numbers:
UnFranchise Level/Income Consistency Requirements
¨Score greater than or equal to 50% on the Basic 5 Diagnostic Test Documentation attached (initials)
AND/OR
¨Earn a minimum of HK$6,900 in BV/IBV commissions from one BDC per quarter Commission total $
* Refer to the online Master UFO Program on UnFranchise.com >My Organization > Reports > Management > Master UFO Program.
NOTES
© Copyright Market Hong KongUnit 1010-1014, 10/F Lippo Sun Plaza28 Canton Road, Tsim Sha Tsui, Kowloon, HKREV: 0319 Code: HK391HK.SHOP.COM
