EN UPDATE 2017 Brandingburda.cz/sites/default/files/attachments/2018_branding_0.pdf ·...
Transcript of EN UPDATE 2017 Brandingburda.cz/sites/default/files/attachments/2018_branding_0.pdf ·...
BURDA Praha, spol. s r.o., Přemyslovská 2845/43 Praha 3 • Tel. +420 221 581 111 • Fax +420 221 589 368 • Zapsaná v obchodním rejstříku Městským soudem v Praze, spisová značka C 1405 • IČ 15273598 • DIČ CZ15273598 • Člen holdingu Hubert Burda Media • www.burda.cz
BrandingStandardspecifications:• Measurements:
o Heightabovethesite:150pxo Totalheight:1200pxo Totalwidth:1700pxo Recommendedwidthwithinwhichthelogosandletteringshallbeplaced
onthesides:150pxo Cutoutwidth:
§ 960px:apetitonline.cz,poslirecept.cz§ 990px:svetzeny.cz,chip.cz§ 1000px:marianne.cz,joyonline.cz,burdastyle.cz,marieclaire.cz
• Datasize(max.):150kB• URLshallbeprovided.• Notice:
o Toensureproperdisplayonmobiledevices,back-upmegaboardcreativeshallbeprovided–seetherelevantspecifications.
o Brandingisnotavailableonelle.cz,werecommendtousethemegaboardinstead.
Staticcreative:• JPG,PNG• Additionally,basedontheprecedingagreement,brandingmightbemodifiedas
follows(theavailabilityshallbeagreeduponinadvance):o StickyBranding–whenscrollingdownthecontent,thesidepartsofthe
brandingarestickedontheirpositionandthusremainintheuser`sview,onlythecontentandthetop-middlepartaremoved.Incaseofthismodificationthemaximumheightofthecreativeshallnotexceed550px.
o Interactivebranding–brandingcomposedoftwodifferentcreativesthatchangebyuser`smouseover.Theinteractivityisdoneautomaticallybytheadserver,onlytwostaticcreativesshallbeprovided.