Emotional Marketing in Face of “Generation Z”Emotional Marketing in Face of “Generation Z”...
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Emotional Marketing in Face of “Generation Z” Speaker Zoe Fu, Director of Jiangxiaobai Int'l Business Dept.
Transcript of Emotional Marketing in Face of “Generation Z”Emotional Marketing in Face of “Generation Z”...
Emotional Marketing in
Face of “Generation Z”
Speaker Zoe Fu, Director of Jiangxiaobai Int'l
Business Dept.
CONTENTPart 1: Characteristics of Generation Z
Part 2: How to Seize Generation Z
市场终端“Characteristics of Generation Z”
“Individuality and True Self”
Pursue the individuality and express oneself instead of others.
Characteristics of Generation Z
“Alone But Not Lonely”
To be alone and go own way, with a rich inner world instead of
loneliness.
Characteristics of Generation Z
“Joy Above All”
Carpe diem, enjoy life and relax.
Characteristics of Generation Z
市场终端
“How to Seize Generation Z”
Not only should we have a deep understanding of customer
preferences and consumption habits, but also a deeper
understanding of their inner emotional needs.
“Initially Cater to the Preferences of
Generation Z”
IP communication through animation — I Am Jiang Xiaobai
Catering to Them Initially
“New Trend for Leading Generation Z”
Creating hot topics — Just Battle / YOLO / Berlin Mural Festival /
Joy in Bottle International Graffiti Competition
Leading A New Trend
“Emotional Communication Platform for
Generation Z”
Jiangxiaobai Express Bottle
Creating Platforms
THANK YOU
