데이터센터와가상화가치제안 · Business Continuity - Resiliency Increased availability...

© 2010 Cisco Systems, Inc. All rights reserved.DC/V Value Prop

데이터센터와가상화가치제안

Andre SmitManaging Director, Data Center APAC

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

오늘날의비즈니스환경Today’s Business Environment…

Pressure to Reduce Costs

CompetitivePositioning

VolatileEconomy

Presenter

Presentation Notes

As we all know, recent economic trends have affected all industries, forcing companies to reassess their business plans and the types of investments that need to be made to drive differentiation in the market. Today we’re at a crossroads where businesses are being forced to choose between cost cutting OR positioning for breakaway growth. At Cisco, we believe it’s not an either-or situation. In fact, we believe companies can make the right cost adjustments while also being smart about positioning for competitive advantage. What we are doing at Cisco is continuing to grow our leadership by focusing on innovation across many market adjacencies, driving productivity through our own operations, while at the same time, managing our costs--rather than just pure cost cutting. In times like these the competitive landscape will be redrawn in each industry. Leaders will choose to take the path of identifying and executing the right balance between short term and long term objectives, and adjusting resources and investments accordingly. In a volatile economy, understanding how to leverage your assets is critical as you are continually presented with challenges.

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

…IT 과제들…Presents Unique IT Challenges

New demands have made our data

center OBSOLETE낙후된데이터센터

I need to MOVE FASTER,be MORE RESPONSIVE?

비즈니스민첩성

How do I controlINFRASTRUCTURE

SPRAWL?인프라복잡성

How do I assureBUSINESS CONTINUITY?

비즈니스영속성

80% of my budget goes to maintaining

OUTDATED IT INFRASTRUCTURE?비용의효율성

How can I improveSERVICE LEVELS?서비스레벨

Presenter

Presentation Notes

Many of these challenges will be new for companies, with some of them facing these issues for the first time. We know our customers are being asked to ensure that IT delivers against core business priorities at the same time that dynamic and complex market environments call for new and innovative technologies. Nimble business architecture transitions are needed to ensure business continuity with mission critical applications, to address service levels, to be faster and more responsive and to manage growing investments in IT infrastructure.


비즈니스가 IT 변화를요구A Critical Business Asset Faces Transition

BusinessPressures

EconomicUncertainty Regulation Competitive

DynamicsGlobalization

OperationalChallenges

BusinessAgility AvailabilityAsset

UtilizationCapacity

Constraints

Creative Use Cases

Presenter

Presentation Notes

What this means is that the data center is at a key transition point as customers look to improve flexibility, reduce costs and increase asset utilization. This all leads to a review of critical business assets. Organizations of all sizes are under tremendous business pressures: a fragile economy, fierce competition and greater government regulation, married with operational challenges. Companies are forced to rethink how best to utilize their assets, drive productivity improvements thru more agile and available infrastructure, and manage the numerous requests from within their business. Determining the best way forward becomes a complex decision.


IT 의비즈니스가치Business Value of IT

Operational Functionality

Business Experience

Strategic Growth

Value of enablement

Time to enablement

Time to capability

Time to scale

Acceleration of value

Time/ease to implementation

Ongoing cost

Process cycle time

Time/cost saved by re use

Time to provision a service

Cost/use of service

Tiered SLA

Business Results IT Effectiveness


Business Continuity - Resiliency

Increased availability

Reduced Total Cost of ownership

Optimized operational processes

Accelerated capabilities and scale

Business Agility / Time to market

Client capabilities On-Demand

Enable business to focus on growth

Improved Quality of Service

Accelerated speed to value

Costs aligned with business activity

가상화를통한 IT 가치증대Virtualization Aligned with IT Values

Business Results IT Effectiveness

Stra

tegi

cG

row

thB

usin

ess

Exp

erie

nce

Ope

ratio

nal

Func

tiona

lity

Flexible infrastructure

Services available on demand

Optimized asset utilization

Accelerated provisioning time

Asset life-cycle management


데이터센터전략Data Center Strategy

Capacity Build and occupy

data centers Optimize demand Consolidate where

appropriate

Growth Enablement New markets and

business models Global expansion User experience

Transformation Run IT as a business Internal service

provider model Service-oriented

architecture

Growth Enablement

Capacity

Transformation

Resiliency

Resiliency Increase data

center tiers Multi-site architecture Move out of high risk

geographies


Compute & Storage Network

…and Component IslandsPlatform Islands…

Virtualization

Virtual Memory

Server Virtualization

Storage Virtualization

Virtualized Provisioning

Virtualized HBA’s

Virtualized I/O

Hypervisor

Access Control

Config’n Management

VM Mobility Management

Operating System

Virtual NIC & HBA

Virtual Security

Virtual Switching

FC, Ethernet connections

Virtual I/O

QoS, Policy

VLAN domains

돈이많이드는사일로에머물것인가 ?The Choice: Costly Silos…

Multiple Points of Integration

Reduces Control,Visibility

Adds Complexity,Cost, Risk

Presenter

Presentation Notes

The choice? Well, in today’s data center infrastructure, compute, virtualization and network resources are separate islands, and each island has a different perspective on virtualization. Managing each silo becomes costly and difficult to control with multiple points of failure.


아니면새로운해답을선택할것인가…Or a New Answer

Virtualization

Network

…Optimized for Virtualization

Integrated Architecture…

Compute & Storage

OptimizedResource Use

Improved Responsiveness

Lower Complexity, Cost, Risk

Presenter

Presentation Notes

But there is an alternative, a new answer. Cisco’s strategy is to bring transparency to virtualization. Only an open, intelligent network platform can offer visibility across the islands to enable automation and dynamic provisioning to the data center infrastructure. We’re working with industry-leading partners to deliver the only unified computing solution that brings together the compute/storage, virtualization and network platforms, creating a seamless, integrated architecture that simplifies setup, increases performance, drives utilization improvements, and enables just-in-time resource provisioning.


Data Center Networking

Unified Fabric

Unified Computing

Public Business Clouds

Private Business Clouds

Data Center 3.0Cisco’s Five Phase Plan 5단계계획

Consolidation Virtualization Automation Utility Market

Presenter

Presentation Notes

Cisco’s Data Center 3.0 strategy provides a clear, progressive five phase plan. It starts with leveraging the network as the platform to deliver compelling new virtualization services and scale. It continues with breaking down the silos between the network, compute and storage elements and connectivity across IT infrastructure, enabling cost-effective unified fabrics. Cisco’s revolutionary Unified Computing System brings the compelling combination of lower TCO, breakthrough application performance and virtualization to our customers. This evolution across our customers’ IT infrastructure opens up new business delivery models, including private and public cloud.

Bus

ines

s R

elev

ance

Technology Integration

Solutions andBusiness Models

Architectural Play

Products

Business Outcomes Cost reduction Increased profitability Increased agility Green IT Employee productivity

Data Center Infrastructure

High Performance Computing

BOT

Business Continuance

Cloud Computing

UCS SP Data Center

Nexus MDS ACE

Catalyst WAAS ACE

ANS

XaaS

Utility-based Services

Web ServicesSystems

Cisco Data Center 3.0

PlatformLeadership

Data Center 3.0Creating Sustainable Differentiation 지속적차별화

Presenter

Presentation Notes

As we work with our customers on the journey to the cloud, what really sets our data center strategy apart from the competition is our leadership position in product development and innovation. It’s our proven ability to create systems and solutions that address your growing business needs, from an integrated and converged network and compute platform thru to service delivery. It’s in how we are helping you move towards IaaS and DCaaS where we offer consumption-based business models allowing you to truly manage and control costs while providing greater end user productivity when you need it.


데이터센터 3.0 아키텍쳐제공Delivering the Data Center 3.0 Architecture

기술및서비스제공

Technology & Advanced Services비즈니스서비스모델

Busi

ness

Del

iver

y M

odel

s

Data Center Management & SecurityCompliance / Auditing

InfrastructureCompute – Storage – Network

Agility / Green IT/ Reduce TCO

ApplicationsCollaboration / Productivity / Revenue growth / Customer Satisfaction

Presenter

Presentation Notes

Cisco brings together technical innovation, system-level excellence and an open approach to partnering to deliver a comprehensive architecture for our customers. This architecture is about simplicity and lower total cost of ownership by converging what have traditionally been costly IT silos: Compute, Storage and the Network. Cisco’s infrastructure enables breakthrough performance of business-critical applications. A suite of integrated Cisco and ecosystem partner management solutions deliver unified monitoring, management and control across the architectural elements. Cisco helps you bring it all together with a range of technical and integration services. And finally, this flexible, open architectural approach helps you move toward innovative cloud-based models, including Infrastructure as a Service, Platform as a Service and Software as a Service.


Open Ecosystem of Industry Leaders

Business Applications

Unified Computing

Network as the Platform

업계리더들과의협력Bringing Together Infrastructure, Industry

Presenter

Presentation Notes

Cisco brings together technical innovation, system-level excellence and an open approach to partnering to deliver a comprehensive architecture for our customers. This architecture is about simplicity and lower total cost of ownership by converging what have traditionally been costly IT silos: Compute, Storage and the Network. Cisco’s infrastructure enables breakthrough performance of business-critical applications. A suite of integrated Cisco and ecosystem partner management solutions deliver unified monitoring, management and control across the architectural elements. Cisco helps you bring it all together with a range of technical and integration services. And finally, this flexible, open architectural approach helps you move toward innovative cloud-based models, including Infrastructure as a Service, Platform as a Service and Software as a Service.

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왜시스코인가 ?Why Cisco ?

Technical Differentiation

Business Value

Improve Business Agility

Extend Business Asset Life

Accelerate Team Performance

Ensure Compliance

Maximize IT Investments

Virtualization

Unified Fabric

Processing Power

Memory Density

Presenter

Presentation Notes

So why Cisco you ask? Well let’s summarize some of the business and technical differentiators we have seen from many of our engagements in the data center. One of the key benefits from Cisco Data Center 3.0 is the business agility enabled by virtualization. Applications and processes can be deployed and scaled faster and more securely across both physical and virtual infrastructures. The Virtualized Data Center can also extend the life of business assets by improving the utilization and efficiency of existing data center assets and unifying previously silo’d assets into a more efficient resource through unified fabric. This not only defers the need to buy expensive new network components, it improves the return and utilization on the assets you already own, minimizing ongoing TCO. What’s more, the Cisco Data Center 3.0 promotes compliance as well as productivity. Standardization, consolidation and unification of silo’d infrastructure helps provide consistency while reducing risk. Employees and partners can access information and applications from wherever they are located in a reliable, efficient and secure manner. Data can be protected, replicated and archived under a consistent process and managed throughout its lifecycle. And it’s our technical innovation that truly sets Cisco apart. Industry-leading processing power provides higher computation and more virtual machines per server, reducing IT provisioning time. Cisco’s clear leadership in memory density means greater responsiveness and improved transaction throughput resulting in a reduced data center footprint.


Meeting Business Needs, Improving Operational Efficiency

Data Center 3.0Cisco-on-Cisco Success Story 시스코성공사례

Server$20+ Million cost avoidance

50% existing, 75% new servers virtualized

Deployment: 8 weeks 3 days

Unified Fabric

66% Reduction in Cabling: $2M savings

30% greater Compute capability: $50M savings

Storage

$70+ Million cost avoidance

TCO: $0.21/MB $0.01/MB

Overall utilization: 20% 68%DC

Presenter

Presentation Notes

As a proof point, Cisco recently re-architected its own data centers around the 3.0 solution architecture guidelines. By implementing a virtual machine-aware networking infrastructure that leveraged Fibre Channel over Ethernet convergence, Cisco has realized increased storage utilization while providing better efficiency and responsiveness, saving Cisco $70 million in projected storage costs. We’ve seen more efficient and responsive server deployment capabilities that have reduced projected server spend by over $20 million dollars. We’re even experiencing a savings of $2 million in cabling alone. What’s more, we expect a significant reduction in IT power and cooling expenses as well as a 30% increased computing capability attributed to the implementation of unified fabric.


가상화를통한이익Let the Virtual Journey Begin

Resiliency

Service Provisioning AgilityScalability Asset Utilization

Optimized Service CostsEnergy Efficient

it’s a virtual world…

데이터센터와가상화가치제안 · Business Continuity - Resiliency Increased availability...

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