ECX2014 展望2015電商發展
Transcript of ECX2014 展望2015電商發展
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現任臺灣電子商務創業聯誼會理事長,過去曾擔任風傳媒產品總監、《數位時代》雜誌主編。�
關於 Vista�
網站� 簡介�
就讀國立臺北教育大學文創系EMBA,在UDN、文創Life、ALPHA Camp與數位 時 代 網 站 等 媒 體 撰 寫 專 欄 , 著 有 《 他 是 玩 真 的 》 、 《 擁 抱 世 界 的Facebook》、《phpBB論壇架設寶典2004》與《WordPress部落格架設與經營》等書。�
經歷�
http://vista.tw� http://vistacheng.com� http://www.taiwanec.net�
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TESA講堂 #3�
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The path of E-Commerce�
電子商務產業的演進�
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1995� 1999� 2005� 2013� 2015�
Amazon� eBay� 阿里巴巴�
PChome� 商店街� ASAP購物� ?�
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The E-Commerce goes global�
電子商務開始跨境�
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The biggest trends in E-Commerce�
電子商務新趨勢�
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Omni channel retailing is coming�
全通路零售�
遊戲主機�
Kiosk�
智慧型手機�
實體商店�
社交媒介�
線上型錄�
電腦� 網站�
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Multi-screen and screen shifting 多螢與跨螢�
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瀏覽評論 (27%)�
Consumers are getting smarter 耳聰目明的消費者�
比較價格 (36%)�
聯繫客服 (59%)�
研究商品 (22%)�
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The golden age of storytelling 說故事與策展�
Sell the story, not the product!�
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Building the M-Commerce strategy 擬定行動商務策略�
研究行動網路用戶的消費行為� � �
針對網站進行行動網路優化� � �
了解行動消費者的購物脈絡� � �
提高行動購物的轉換率� � �
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Rise in value of E-Commerce�
有價值才有產值�
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產值
臺灣電子商務產值�
2013年 2014年 2015年 單位:億元(新臺幣)�
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謝 謝 �