E-commerce - INTAC
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E-COMMERCE
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Goeienavond, ik ben Bart.
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Ik werk voor webbureau Netlash.
... en nog een aantal andere bedrijven:
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http://slideshare.net/netlash
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E-COMMERC
25/5/2010, INTAC
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Waarom zou je dat in godsnaam doen?
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Verschuiving naar online... de nieuwe dokter
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Trager dan de optimisten hopen, sneller dan de pessimisten vrezen.
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Waarom?
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‣ nieuwe markt
‣ verschuiving van high-margin verkoop
‣ gebruiksgemak voor klanten
‣ automatisatie
Waarom?
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Aandachtspunten!Het gaat niet vanzelf...
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5 aandachtspunten
1. Logistiek
2. Betaling
3. Facturatie
4. Trafiek
5. Conversie
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1. Logistiek
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‣ welke koerierdienst?
‣ buitenland?
‣ grootte?
Logistiek: verzending
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‣ alerts: e-mail, sms, web
‣ retours?
Logistiek: proces
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‣ integratie met stockbeheer
‣ “long tail”
Logistiek: stock
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2. Betaling
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‣ payment provider: Ogone
Betaling
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Webshop
Ogone
...
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‣ payment provider: Ogone
‣ btw / buitenland
‣ deviezen
Betaling
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‣ kortingscodes
‣ geschenkbonnen
Betaling
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3. Facturatie
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‣ integratie met boekhoudpakket
‣ binnenland/buitenland
‣ particulier/bedrijf
Facturatie
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4. Trafiek
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“Build it and they will come!”
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“Build it and they will come!”
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‣ SEO - SEA
‣ off-line!
‣ affiliate marketing
Trafiek
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5. Conversie
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Trafiek = het begin.
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De emmer
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Trafiek = je emmer vullen.
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... maar is het een zeef?
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‣ frictie
‣ velocity
Conversie
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‣ bruikbaar!
‣ elke ‘aarzeling’ zorgt voor afhakers
‣ geen inlog, duidelijke navigatie, transparante
verzendkosten, betaalmogelijkheden, foto’s,
bestelmandje...
Frictie
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‣ goesting!
‣ versterkende factoren: logo’s betaalsystemen, link naar
privacy, telefoonnummer, fysieke contactgegevens,
testimonials...
Velocity
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5 aandachtspunten
1. Logistiek
2. Betaling
3. Facturatie
4. Trafiek
5. Conversie
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Wat kost zo’n grapje?
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‣ gratis - 5000 eur - 100 000 eur
‣ afhankelijk van service
‣ afhankelijk van:
- integratie facturatie
- integratie stock
- integratie ERP
Prijs
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De toekomst?
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Mobiel
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Sociaal
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VRAGEN?
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