Skip FiduraClient Services Director, dotmailer, @SkipFidura

You Can Hit the Mark and Win

Consumers Loves Email

Marketers Love Email

Marketers Love EmailOver 50% of all UK marketers report an ROI of more than £10 for every £1 spent

Marketers Love EmailOver 50% of all UK marketers report an ROI of more than £10 for every £1 spent

The average ROI on Email Marketing for all UK marketers is £30.01!

Communicating Privacy Info

Communicating Privacy Info85% of consumers think that more than

half of the emails they get are irrelevant.

Communicating Privacy Info85% of consumers think that more than

half of the emails they get are irrelevant.

42% of marketers AGREE by saying that only some or none of their emails

are relevant.

Email is more popular than ever despite marketers not fulfilling on its promise of right message to the right person at the

right time.

HTM Cover

HTM Cover

Mobile

Mobile70% of all ecommerce transactions will be made on a mobile device by 2017 according to the Criteo 2016 State of

Commerce report.

Mobile71% of brands in Hitting the Mark use

some form of mobile friendly alternative payments.

Lack Segmentation & Personalisation

© Disney-Pixar

Weak Copy

No Automation

No Automation14% of brands are not sending a

welcome email

No Automation14% of brands are not sending a

welcome email

60% of brands are not sending an abandon basket email.

HTM Cover

- lack of strategy- data issues- limited internal resource

DMA Marketer Email Tracking Study, 2017

Technology is not a Silver Bullet

The top brands are not smashing it but you can by ignoring magpie marketing

and focussing on the fundamentals.

Justin Tyrrell, UK & EMEA Sales Director

Think big,

Justin Tyrrell, UK & EMEA Sales Director

Think big.Start small.

Justin Tyrrell, UK & EMEA Sales Director

Think bigStart small.Scale quickly.Justin Tyrrell, UK & EMEA Sales Director

• Skip Fidura• Client Services Director, dotmailer, @SkipFidura

Thank You?Questions?