Dizaina Domāšana
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Dizaina laikmetsekonomikā un uzņēmējdarbībā
? Zigurds Zaķis, DOMINO BBDOhttp://zz.typepad.com
2009. gada 2. marts, Cēsis
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Rotman School of Management (Toronto)
Roger Martin, Dean of Rotman School of Management
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TED conference
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Cannes Lions 2008
Pirmo reizi 55 gadu vēsturēieviesta dizaina kategorija
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Davos 2009
Inovāciju, dizaina un radošie jautājumi -
viena no centrālajām tēmam
22 pasākumi6 darba sesijas
http://www.businessweek.com/mediacenter/qt/podcasts/innovation/innovation_01_17_06.mp3
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Kāpēc?
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Zemniecība Amatniecība
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Masveida ražošana
http://www.flickr.com/photos/10089490@N06/2292442952/http://www.flickr.com/photos/r3volution/433979814/
1702 - the first water-powered silk mill in Britain
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1879. g oktobris
1880. g.
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Kineskops, 1888Fonogrāfs, 1877
Mikrofons, 1877Lampiņa, 1879
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Pakalpojumuekonomika
Zināšanuekonomika
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Masveida ražošana
Unifikācija
Pārprodukcija
Liela daļa ražošanas - Ķīnā un citāstrešās pasaules valstīs
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Globalizācija
Pasaule bez robežām
Preču, pakalpojumu brīva plūsma
Konkurence
Pieredze
Ideju un zināšanu apmaiņa
Atvērtība pret dažādām kultūrām
Miksēšana
Citēšana
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Tehnoloģiju attīstība
Source: http://www.flickr.com/photos/aderowbotham/81475981/
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InternetInformācijas pārpilnība un izglītības iespējas
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Personalizācijas iespējas
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Masu radošās izpausmes laikmets
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Masu radošās izpausmes laikmets
Instrumenti Platformas
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Attēli
RadošieTīkli
Mūzika
Video
InternetMasu radošās izpausmes laikmets
Blogi
Sociālie tīkli
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Radoša pašizpausme bija privilēģija
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Multimediju laikmets
http://www.youtube.com/watch?v=KExoP97KUnY
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Dizaina loma
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grafiskais dizains
Produktu dizains
Vides dizains
Grafiskais dizains
Produktu dizains
Komerciālās vides dizians(Designing commercial environments)
Pakalpojumu dizains(Designing Services and processes)
Interackiju dizains(Designing interactions)
sadarbību dizains(Designing Collaborations)
Dizaina loma
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=
Dizaina loma
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Masu ražošana
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Padarīt
produktu vai ideju
atraktīvāku, pievilcīgāku
Radīt
idejas un produktus, kas
labāk piepilda
patērētāju (lietotāju)
vajadzības un vēlmes
Dizaina loma
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Dizaina loma
Padarīt
produktu vai ideju
atraktīvāku, pievilcīgāku
Radīt vērtību
lietotājam
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Radīt vērtību lietotājam
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Padarīt viņu dzīves
labākas!
Dizaina loma
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Dizaina domāšana
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Dizaina domāšanas pamatprinicipi
Centrā - cilvēks,
viņa vajadzības un vēlmes(Emphaty, Human-centred approach)
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Dizaina domāšanas pamatprinicipi
spēja paskatīties uz uzdevumu
no dažādām perspektīvām
Integrējoša domāšana
(Integrative thinking; multiple perspectives; analytical and creative)
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Dizaina domāšanas pamatprinicipi
sadarbība(Collaboration; Multi-disciplinary approach; Collective; Involving Customers)
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Dizaina domāšanas pamatprinicipi
Atvērtība eksperimentiem(Conscious Experimentation, Quick Prototyping)
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Dizaina domāšana: svarīgākais burts
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“People that are T-shaped: Broad and Deep”.
Broad in their skills and interests
and able to work with wide range or people.
Deep in their knowledge and experience in one or more disciplines.”
www.IDEO.com
2000
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Curiosity! • Zinātkāre
• Interese par cilvēku rīcību, radošiem procesiem, patēriņu, stratēģiju, sabiedrību,
sociālajiem procesiem
• Plašs redzesloks, plašs interešu loks
Dizaina domāšanas: svarīgākā īpašība
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“Talents such as
creativity, collaboration, communication,
empathy, and adaptability
are not just nice to have;
they’re the core capabilities
of a 21st-century global economy
facing complex challenges”.
IDEO
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Avoti:
BusinessWeek: www.businessweek.com/innovate
IDEO: www.IDEO.com
Rotman School of Management: http://www.rotman.utoronto.ca/
Design Thinking blog by Tim Brown: http://designthinking.ideo.com/
Logic + Emotion blog by David Armano: http://darmano.typepad.com/logic_emotion/
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Paldies!!!
Piezīmes par reklāmu, marketingu, dizainu, stratēģiju un radošajām industrijām:
http://zz.typepad.com