Digital2 aula05
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Plinio [email protected]
Campanhas DigitaisAula 5
Prof. Plinio Okamoto 27 de Agosto de 2010
Digital 2: Campanhas
![Page 2: Digital2 aula05](https://reader036.fdocument.pub/reader036/viewer/2022081907/5496823bb47959384d8b4f64/html5/thumbnails/2.jpg)
Plinio [email protected]
Digital 2: Campanhas
11/Set – Sábado – 9h30 às 12h3018/Set – Sábado – 13h30 às 16h30
Reposição de Aulas
Agenda de hoje
- Online Video- Apresentação Job 1- Briefing Job 2
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Migração da audiência da TV para web
Vídeo> Crescimento 9x maior que web
Narrativas sobre produtos e serviçosganham força e ajudam a criar valor
TIVO dos pobres
Mais sobre o YouTube
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Vídeopara TV
Vídeopara WEBX
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Plinio [email protected]
Digital 2: Campanhas
iPadComercial oficial da Apple
- 24ª Posição no youTube- CGC são os primeiros
Video
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http://www.midiassociais.net/2010/08/as-20-melhores-campanhas-de-midia-social-de-todos-os-tempos/
Video
7x
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Plinio [email protected]
Digital 2: Campanhas
Home-made Ads - iPod- School teacher George Masters has the marketing world abuzz with a homemade ad for Apple - The ad has caught the attention of marketers, who praise its professional production values and say it's one of the first "pure" advertisements seen on the internet.
Videohttp://www.wired.com/gadgets/mods/commentary/cultofmac/2004/12/66001
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Digital 2: Campanhas
CrowdSourced Ads – Chevy tahoe- Online contest to see who can create the best TV ad for the new Tahoe- The contest ran for four weeks and drew more than 30,000 entries
Global Warminghttp://www.wired.com/wired/archive/14.12/tahoe.html
FamilyIssues
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Digital 2: Campanhas
Job 2
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Plinio [email protected]
Campanhas DigitaisAula 5
Prof. Plinio Okamoto 27 de Agosto de 2010
Digital 2: Campanhas