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Artwork provided. Please do not recreate.

Date : 31 I 01 I 2007Title : Tata and TCS Marks - Stacked with TaglineDesign Magger : Gargi SharmaProject Co- ordinator : Vishal JhunjhunwalaColour : Pantone 2427 CSoftware Formats : CorelDraw 11, Adobe Illustrator CS2

IMPORTANT : COLOURS USED TO CREATE THIS MECHANICAL ARE FOR VISUAL SUGGESTION ONLY. USE PANTONE COLOUR SWATCHES TO MATCH FOR CORRECT COLOURS. EVEN THOUGH THIS MECHANICAL HAS BEEN CHECKED FOR ACCURACY, PLEASE DOUBLE CHECK PRIOR TO RELEASE TO THE VENDOR. IF INSTRUCTIONS ARE FOUND DEFICIENT, PLEASE CONTACT corporate.o�ce@tcs.com

Tata and TCS Marks - Stacled with TaglineFor use in 2D applications

Tata Consultancy Services Identity Guidelines I Jan 2007

Guide-sheet developed by Design Services, Corporate MarketingCopyright © 2007 Tata Consultancy Services Limited

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DIM

ENSI

ON

SC

RITE

RIA

SUB-

DIM

ENSI

ON

S

Customer Strategy Technology Operations

CustomerEngagement

BrandManagement Applications Agile Change

Management Culture

Leadership &Governance

OrganisationalDesign & Talent

Management

WorkforceEnablement

AutomatedResource

Management

IntegratedService

Management

Real-timeInsights and

Analytics

Smart andAdaptive Process

Management

Standards andGovernanceAutomation

ConnectedThings

Data & Analytics

DeliveryGovernance

Network

Security

TechnologyArchitecture

EcosystemManagement

Finance &Investment

Market &Customer

Portfolio, Ideation& Innovation

StakeholderManagement

StrategicManagement

CustomerExperience

CustomerInsights &Behaviour

Customer Trust &Perception

+ 175 specific digital criteria to test your organisational maturity

Together we work with more than 850+ digital partners worldwide

Communicates and interacts with targeted customers through the use

of personalized content, including how customers interact with available

products and services.

Develops and maintains a consistent, differentiating, and trustworthy brand

across digital channels.

Manages end-to-end mobile, virtual, wearable and desktop applications used to support digital strategy and

business processes.

Defines and establishes organizational behaviors, beliefs, ethics, values,

innovation focus, etc. (i.e. culture) to realize the digital transformation

strategy and initiatives.

Defines and establishes leadership, governance, accountability, ownership, decision-rights,

sponsorship, innovation focus, etc. to facilitate leading and managing the

digital transformation strategy andinitiatives.

Defines and establishes the organizational foundation, talent

management processes and capabilities to support the digital

transformation strategy.

Defines and establishes the competencies, knowledge, skills and

tools to empower the workforce, employees and third-party service providers, to work collaboratively,

most effectively and flexibly.

Changes are happening continuously as business requires in a digital world. This includes production, consumption, and all

of the activities and relationships with internal and external stakeholders. The need to track, manage, plan, design, assess,

check, and improve upon changes in an agile way is imperative. Changes are effected in a responsive and continuous manner

for the best outcome and at the lowest cost. A change may be required and/or triggered by a planned and/or unplanned,

internal and/or external relationship (producers and/or consumers). At all times, changes are planned collaboratively

with all stakeholders (direct or indirect) according to a well defined governance system.

Automatically identify, tag and know the state and life-cycle of every physical and digital resource that is invoked, used in delivering a service or offered as

part of the in a digital way using artificial intelligence. In a digital enterprise, service management assumes

an E2E responsibility where partners, producers and consumers interacting with services that span

multiple systems, use one single truth of data to consistently deliver services.

Integrated service management provides and maintains a single

point of interaction for customers to perform their actions. It supports the

continuum from full service toself-service.

Providing and utilizing analytics and insights to actively manage business and technical

operations altogether. This will include providing the relevant and responsive analytics and

insights to help strategic management, customer management, organization management, people

and skills management, products and services management, and technology management.

Smart and adaptive process management enable agile and cross-functional collaboration

that results in business responsiveness to internal and external circumstances.

Automatically defining, controlling, enforcing, and monitoring standards, governance, risks and compliance using digital capabilities to

intelligently mitigate business risks.

Supports development and integration of connected objects (regardless of mobility state) and service for internal and external

stakeholders.

Utilizes and manages its data efficiently and effectively to drive

insightful analytics and support its operations in line with legal and

regulatory requirements.

Has well documented guidelines, procedures, rules and standards

to drive both IT development and deployment.

Ensures that network structure is focused on increasing agility,

scalability, security, network virtualization and automation.

Plans for and proactively addresses cyber threats, vulnerabilities, and

security compliance requirements. Establishes user profiles to gate

access to sensitive data and systems.

In a digital enterprise, standards and governance achieves a state

of cognitive risk management with automated auditing, reporting and

remediation of issues.

Drives overall technology alignment while servicing current and future

state plans aligned to business strategy. Orchestrates many changes

that need to be made in short timeframes.

Analyzes internal and external business and operating conditions,

including the market, to buildecosystem models that strengthen,

extend and enhance the digital portfolio, while sharing common goals.

Optimizes the financial /investment management for digital strategy

development and execution to ensureorganization develops and maintains

a digital leadership role not only amongst its industry peers, but also

across industries.

Utilizes processes and tools to gain intelligence about the market,

competitors and customers, and applies the information to digital

efforts.

Defines and facilitates digital innovation in its products, processes,

and financial outcomes.

Implements business rules, methods and tools to develop and manage a

digital strategy and enable alignmentacross the organization to achieve

business results.

Within the digital businesses, digital organization or digital ecosystem, stakeholder management

utilizes information (or intelligence) gathered during identification, recognition and interests of digital stakeholders (owners, shareholders, customers, consumers, partners, producers

etc.) to determining their influence and interest and establish a clear plan(s) that influences bonded engagement with all stakeholders.

Provides customers with a rewarding, positively satisfying, convenient,seamless, and integrated omni-

channel experience across devices and places.

Derives business value-added insights around customer behavior through

channel-agnostic intelligent analysis of both qualitative and quantitative

data sources.

Focus on high customer confidence level placed on the organization to

deliver against expected standards of quality, accuracy, security and privacy

responsibility.

Culture, People,Organization

DIGITAL MATURITY MODEL & METRICS

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