1. Current state and case introduction of AR (Augmented Reality) AR() July 17, 2012(2012717) Etsuji Kameyama ( )12721 1

2. @kurakura - twitter (@kurakura) - facebook (ekameyama) - SlideShare (ekame) - YouTube (ekame) -http://paper.li/kurakura/ar Paper.li Twitter facebook Blog Linkedin http://development.blog.shinobi.jp/ 5AR50SNS Mixi AR20092132009-2-26 AR() THE NEXT WEB AR251(18) 2008Next 1 510700 http://thenextweb.com/socialmedia/2011/04/07/the-25-most-inuential-people-tweeting-about-augmented-reality/http://www.peerindex.com/thenextweb/group/augmented_reality_top_25_112721 2

3. AR12721 3

4. AR 1994-2006 2007 2008 2009 2010 AR AR AR3D AR AR AR 12721 4

5. 20125:3ARE (AR Event)12721 5

6. 20126: 2 AR summit 12721 6

7. 201110: AR12721 7

8. 2012 AR(1) AR () ARAR 12721 8

9. 2012 AR(2) O2O Online to Offline Offline to Online 12721 9

10. 2012 AR(3) AR() - PC,KIOSK () - Smart Phone - Smart Phone,Kinect .... - HMD 12721 10

11. a. c. b. () (+)12721 11

12. a. MS Kinect Apple iPhone iPad Windows Phone 7.x ASUS Xtion PRO Android Tablet Android Google Glass () SONY PS VITA NINTENDO DS 3D Web PC AR VuzixSTAR1200 AiRScouter PCWeb ()12721 12

13. b.AR ARQRcode = GPS/WiFi/NFC/RFID () () 12721 13

14. c.AR SmartAR12721 14

15. () () 12721 15

16. .... XXXXXX XXXXXX XXXXXX XXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXX XXXXXXXXXXXX XXXXXX 12721 16

17. SHAKA SHAKA AR() AAA-01 XXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXX BBB-01 XXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXX AR CCC-01 XXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXX DDD-01 XXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXX EEE-01 BBB-01 XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXXXX AR YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYY ZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZ ZZZ 12721 17

18. mue() WebPDFAR AR AR BBB-01 XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXXXX YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYY ZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZ ZZZ12721 18

19. ... SNS SNS AR XXXXXXXXXXXX Facebook XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX12721 19

20. AR AR 2012 AR 12721 20

21. AR12721 21

22. AR12721 22

23. EC EC AR DC Tissot () - http://www.tissot.ch/reality/12721 23

24. EC EC AR Boucheron () -http://www.myboucheron.com/ TACORI () - http://www.tacori.com/tryiton12721 24

25. EC AR Virtually try on all 40 shades of Maybelline New York ColorShow Nail Lacquer with the new augmented reality app powered by Blippar! Get more info at http:// www.maybelline.com/colorshow.12721 25

26. AR ARKinect Fitting Room for TOPSHOP (AR) http://www.youtube.com/watch?v=ocVEvK9Sl34&feature=player_embeddedhttp://www.youtube.com/watch? v=ocVEvK9Sl34&feature=player_embedded12721 26

27. AR EC AR PCZUGARA http://www.youtube.com/watch?v=ocVEvK9Sl34&feature=player_embeddedhttp://www.youtube.com/watch? v=ocVEvK9Sl34&feature=player_embedded12721 27

28. POPAR American Apparel POP ARARhttp://www.youtube.com/watch?v=0O9CUpqSNRU&feature=player_embedded12721 28

29. AR AR Chocolate bar wrapper http://www.youtube.com/user/spotsvstripes12721 29

30. AR AR http://www.youtube.com/watch? v=8nvqOzjq10w&feature=player_embedded ARStarbucks Cup Magic for Valentines DayAR AR (http://www.youtube.com/watch?v=DFfyw4kzPzE&feature=player_embedded)AR12721 30

31. AR HEINZAR blipper AR12721 31

32. AR 717813 8,900 1 500 AR ARAPPLI AR DCG 3 http://www.koozyt.com/press/2012/pr120711b.htmlhttp://cp.dsp.disney.co.jp/cpn/2012summer/12721 32

33. ARKoozyt()GnGhttp://www.koozyt.com/press/2012/pr120711b.htmlhttp://cp.dsp.disney.co.jp/cpn/2012summer/12721 33

34. 3DCG AR SNSDM012SH,DM011SHhttp://cp.dsp.disney.co.jp/cpn/2012summer/ 12721 34

35. Ice Age AR SNShttp://www.iceagemovie.com/12721 35

36. 3DCG AR Proton Prev 3DCGAR http://www.youtube.com/watch?v=lFg820_OIRc&feature=player_embedded12721 36

37. AR AR http://www.youtube.com/watch?v=KRA0SZhKNyo&feature=player_embedded12721 37

38. AR12721 38

39. (1) AR TwitterMAINICHI RT AppStore,GooglePlay mainichi ar 12721 39

40. (2) AR iPhoneiPhone/iPod touch/iPadARARApp Store AppStore,GooglePlay AR AppStore,GooglePlay AR 12721 40

41. (3) AR Android GooglePlay AR https://play.google.com/store/apps/details?id=jp.co.nttcom.imagebasedar.kyoto12721 41

42. Web bellemaison AR EC AppStore,GooglePlay mue alive 12721 42

43. Web ASOS Scan to Shop AR INTRODUCING SCAN TO SHOP Now you can shop ASOS Magazine with your mobile, plus check out surprise extras whenever you see the smiley face logo I T S R E A L LY E A S Y *The app works on the iPhone 4, 1) Download the ASOS - iPhone 4S, iPad 2, iPad 3, iPod Scan to Shop app [from the Touch [fourth generation] and App Store or Google Play]. Android devices. 2) Open the app and hold your device* over any page where you see the red logo. 3) Make sure you can see the whole page. Hold steady and **When the wait for the links** to appear. links appear, tap one to shop the item or watch 4) Tap a link to shop the item exclusive videos. immediately, or watch exclusive behind-the-scenes videos. Look out for the smiley face logo that links to surprise features... Enjoy! You can download the Or you can Scan ASOS Scan to Shop to Shop with the app from the App Store Aurasma Lite app. or Google Play. Both apps are FREE. Scan to Shop Aurasma Lite 45asosAR(Web) http://fashionandmash.wordpress.com/2012/05/04/asos-partners-with-aurasma-on-scan-to-shop-app/12721 43

44. HPAKB48PC AR HP LovePC AKB48ARhttp://ascii.jp/elem/000/000/682/682141/ AppStore,GooglePlay aurasma 12721 44

45. AR AppStore,GooglePlay muehttp://cp.dsp.disney.co.jp/cpn/2012summer/ alive 12721 45

46. /3D MARVEL AR AR AR AppStore,GooglePlay marvel ar 12721 46

47. AR ARheat textra heat extrahttp://www.enginecreative.co.uk/blog/feeling-and-seeing-heat-engine-creative http://itunes.apple.com/gb/app/heat-extra/id534485441?mt=812721 47

48. AR12721 48

49. AR AR EsquireB&N(BARNES&NOBEL) AR http://goldrungo.com/index.jsp12721 49

50. - American Express ARARhttp://goldrungo.com/index.jsp12721 50

51. AR The Window Shop | NET-A-PORTER.COM AR NET-A- PORTERiPhoneiPadAR http://www.youtube.com/watch?feature=player_embedded&v=dTk_9pmqspE AppStore,GooglePlay net-a-porte karl 12721 51

52. AR ARPOPARSuper Hero AR3600http://www.youtube.com/watch?v=dXpZ7niGgIY&feature=player_embedded12721 52

53. AR12721 53

54. ARARhttp://www.rbbtoday.com/article/2011/08/18/80040.html12721 54

55. AR:Dinosaurs Alive! ARhttp://www.bookscomealive.co.uk/ 25 Total Immersion12721 55

56. AR ARPCWeb3DCGhttp://www.youtube.com/watch?v=mudUW9uNKIE&feature=youtu.be12721 56

57. NASA AR NASA Spacecraft 3DNASA JPL 3-D iOShttp://itunes.apple.com/us/app/spacecraft-3d/id541089908?mt=812721 57

58. AR14AndroidAR3DCGhttp://www.youtube.com/watch?v=cauQ_nSbY1o&feature=player_embedded12721 58

59. AR ARARhttp://www.youtube.com/watch?v=OiMp0uiJXh0&feature=player_embedded12721 59

60. 12721 60

61. AR3DCG - LEGO AR3Dhttp://youtu.be/lGESjR1nbg812721 61

62. Body tracking AR 3Dfeel AR AR h"ps://vimeo.com/4251443312721 62

63. AR12721 63

64. ARNational Geographic , Lynx Excite Angel Ambush London Victoria, Mickey Mouse BringsDisney Magic to New York City(http://youtu.be/rFuUFeQIdpk ) (http://vimeo.com/31479392 ) (http://youtu.be/DRRu5dKRfTU )12721 64

65. Hyundai Accent ARNational Geographic , Lynx Excite Angel Ambush London Victoria, Mickey Mouse BringsDisney Magic to New York City(http://youtu.be/rFuUFeQIdpk ) (http://vimeo.com/31479392 ) (http://youtu.be/DRRu5dKRfTU )12721 65

66. 12721 66

67. ARConspiracy For Good: The Survival Kit -ARhttp://adsoftheworld.com/media/print/victorias_secret_erin12721 67

68. TV:Galileo junaioGalileo AR /www.prosieben.de/tv/galileo/videos/clip/145361-galileo-smart-erklaervideo-engl-1.2351445/ 12721 68

69. ... -Tesco: Homeplus Subway Virtual Store http://youtu.be/nJVoYsBym8812721 69

70. metaio 7012721 70

71. HMD 7112721 71