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![Page 1: Cultural diversity and information and communication technology impacts on global virtual teams: An exploratory study 報告學生 : 李欣璟, 侯呈燕.](https://reader033.fdocument.pub/reader033/viewer/2022061506/56649e915503460f94b95cb6/html5/thumbnails/1.jpg)
Cultural diversity and information and communication technology impacts on global virtual teams:
An exploratory study
報告學生報告學生 : : 李欣璟李欣璟 ,,侯呈燕侯呈燕
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OUTLINEOUTLINE• Abstract• Introduction• Literature review• Methodology• Findings• Conclusion and implication
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AbstractAbstract• The challenges :
– The use of information and communication technology (ICT)– a multicultural workforce – organizational designs that involve global virtual teams
(GVTs)
• This exploratory study focused on The effects of cultural diversity ICT on team effectiveness
• The influence of Cultural diversity– Positive : decision-making – Negative : communication.
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IntroductionIntroduction• Use of GVTs gives organizations access to a
larger pool of skills.
• Complexity as cultural biases may distort communication.
• Gain a better understanding– the effect of cultural diversity on team
effectiveness.
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Literature reviewLiterature review• Culture is a complex and multidimensional
construct
• Cultural diversity is defined as heterogeneity of national cultures
• This study attempted to – Add to this body of knowledge
– Focused on the link between culture and ICT.
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• Researchers have identified differences between eastern and western cultures– technology use – perception of task technology fit
• Six reasons why intercultural communication fails to create mutual understanding (Barna)
Literature reviewLiterature review
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Literature reviewLiterature review• Some electronic meeting system structures affect
ed diversity— reducing or increasing its impact (Chidambaram & Kautz)
• Questions:• 1. 文化多樣性是如何影響虛擬團隊的團隊效力?
• 2. 通信技術如何調解文化多樣性和團隊成效之間的關係?
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MethodologyMethodology• Interpretive approach.
– Expand the understanding of some elements of cultural diversity and ICT that may influence GVT effectiveness
• The data was collected by individual interviews.
• descriptive and interpretive coding
• Pattern coding was conducted during a systematic comparison of text passages– NVIVO 1.3
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FindingsFindings
• 4.1. The impact of cultural diversity on GVT effectiveness
• 4.2. ICT mediation of the impact of cultural diversity on GVT effectiveness
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The impact of cultural diversity on The impact of cultural diversity on GVT effectivenessGVT effectiveness
• Cultural diversity has both positive and negative effects on GVT effectiveness.
– 4.1.1. Intercultural communication
– 4.1.2. Decision-making
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4.1.1. Intercultural communication4.1.1. Intercultural communication
• cultural and language barriers produced communication challenges– written and spoken language
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• Four stylistic modes of verbal interaction :•Direct / indirect •Succinct / elaborate•Contextual / personal •Instrumental / affective
• Others – body language– time orientation
4.1.1. Intercultural communication4.1.1. Intercultural communication
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4.1.2. Decision-making4.1.2. Decision-making
• Improved decision-making – using multiple points of view– leveraging diverse skills and knowledge
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4.2. ICT mediation of the impact of cultural diversity on GVT effectiveness
• 4.2.1. E-mail• 4.2.2. Teleconferencing• 4.2.3. Team rooms• 4.2.4. Chat• 4.2.5. Channel selection
工具介紹: Lotus sametime( 整合通訊即時協助平台 )
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4.2.1. E-mail4.2.1. E-mail
• Two aspects were important:– (1)the limitations and benefits of the
technology– (2)the benefits and limitations of e-mail for
intercultural communication.
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4.2.1. E-mail4.2.1. E-mail• Overcome ?• Personal/contextual verbal• Verbal/nonverbal• Time zones 、 cultural diversity• Rehearsability and editability
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4.2.2. Teleconferencing4.2.2. Teleconferencing• They overcame the challenges of teleconferencing.• (1) avoided miscommunication • (2) restating arguments
• Lotus Sametime– E-Meeting
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4.2.3. Team rooms4.2.3. Team rooms• What is team rooms ?( 工具介紹 Notes Team Room)• The benefit?
– Team identityDispersion and cultural diversity
– Repository of document– discussion
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工具使用的介紹工具使用的介紹 (Notes Team Room)(Notes Team Room)
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工具使用的介紹工具使用的介紹 (Notes Team Room)(Notes Team Room)專案問題的提報與回應
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工具使用的介紹工具使用的介紹 (Notes Team Room)(Notes Team Room)專案問題的協同處理與紀錄
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工具使用的介紹工具使用的介紹 (Notes Team Room)(Notes Team Room)專案資料的紀錄與歸檔
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工具使用的介紹工具使用的介紹 (Notes Team Room)(Notes Team Room)
• 各類專案的 Team Room 建檔
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4.2.4. Chat4.2.4. Chat
• What is the Chat?(Lotus Sametime Chat)
• Such as meetings or teleconferences• Social group• Cultural diversity 、 decision-making
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4.2.4. Chat4.2.4. Chat
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4.2.4. Chat4.2.4. Chat
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4.2.4. Chat4.2.4. Chat
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4.2.5. Channel selection4.2.5. Channel selection• Media richness theory( 媒介豐富性理論 )
偏重在組織溝通媒介選擇在「媒介特徵」取向的論述。• Social presence theory( 社會臨場感理論 )
讓溝通參與者有感覺近似面對面互動的程度• Social influence theory( 社會影響模式 )
認為人們對溝通媒介的選擇,會受周圍互動人的影響。
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5.Conclusions and 5.Conclusions and implicationsimplications
Social ProximitySocial Proximity Decision MakingDecision Making
CommunicationCommunicationCultural DiversityCultural Diversity
Media SelectionMedia SelectionE-mail
ICT CombinationTeam Room
E-mailICT Combination
Team Room
TaskTask
PhysicalProximity
PhysicalProximity
Initial ChannelInitial Channel
Individual Preferences
Individual Preferences
AccessibilityAccessibility
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參考內容參考內容• Google 、 yahoo 、 wiki 網站• http://
www.bockytech.com.tw/products/Nvivo.htm
• http://www.ibm.com/lotus/sametime
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•Thank you…