CUD Seoul - Smart Transportation Program

IBSG - 1Copyright © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialCisco Confidential

Connected Urban Development SeoulSmart Transportation Program

Internet Business Solutions GroupCUD Seoul18th Dec 2007

IBSG - 2Copyright © 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential

Agenda

PROGRAM OVERVIEW

CUD SEOUL INITIATIVES

SMART TRANSPORTATION PRICING

SMART WORK CENTER

PERSONAL TRAVEL ASSISTANT

CONNECTED BUS


Program Overview


CUD ObjectivesUrban Sustainability

Source (1) BOMA 2006, EIA 2006, AIA 2006

Buildings

50%

Transportation

25%

Industry

25%

Source (2) 서울 친환경 에너지 선언 , 2007.4.2

2000 년 기준 , 2010 년까지 12%, 2020 년까지 15% 저감

(Unit: 1,000TOE)

2000 2005 2010

16,450

-7.7%-12%

15,182

2020

-15%

…

14,50013,980

Seoul Energy Declaration (2) Leading Sources of Energy Consumption (1)


Sustainable Urban Life by CUD Solutions

1.1. Reduce Physical Travel VolumesReduce Physical Travel Volumes2.2. Convenient Payment with Smart IncentivesConvenient Payment with Smart Incentives3.3. Informed Decision on Day-to-Day Travel & WorkInformed Decision on Day-to-Day Travel & Work4.4. Seamless and Personalized Passenger ExperienceSeamless and Personalized Passenger Experience5.5. Energy-efficient and Intelligent Use of SpaceEnergy-efficient and Intelligent Use of Space6.6. Lower Energy Costs for ResidentsLower Energy Costs for Residents7.7. Energy Efficient Use of ICT InfrastructuresEnergy Efficient Use of ICT Infrastructures

AMSTERDAM FOCUSAMSTERDAM FOCUS SAN FRANCISCO FOCUSSAN FRANCISCO FOCUS

Connected Building Smart Electric Grid

Green Datacenter

Green Network

MicroGeneration

Sustainable Transportation

Smart Work Center

Smart Transportation

Pricing

PersonalTravel

Assistant

ConnectedBus

SEOUL FocusSEOUL Focus

11 22 33 44

SustainableEnergy

66Green ICT

7755 SustainableBuilding

Sustainable Urban Life


Towards Sustainable Urban Transportation

Package Approach Accelerate Innovationusing ICT

Accelerate urban mobility revolution which will make the flow of both Information and physical transport more efficient

• Work & Life Pattern Change

• Transportation Optimization & Intelligent Operation

Strategic Combination of High Priority TDM Solutions based on Opportunity Analysis

• Increase Public Acceptability• Achieve Strategic Goals

within comparatively short-term period

Sustainable Urban

Transportation

Global Collaboration

• CUD Partner Cities : Amsterdam, San Francisco

• Global Expertise : MIT, VTPI


Key Opportunities from 6 High Priority TDM Solutions Review

Source (1) VTPI (2007), KOTI (2006), SDI (2006) Research

Advisory Group Review

Define Key Opportunities

Dr.Chu, SHDr.Chung, JGDr.Lee, BJ

Prof.Kim, SSProf.Hwang, KY

Prof.Lee, CWCEO.Chung, JL

Prof.Hwang, KYProf.Kim, SS

Dr.Kim, WSDr.Choi, YJ

Dr.Kim, CSKong, Jun-

BongDr.Kim, TG

Korea Transport InstituteKorea National Institute for Human Settlement

Seoul National UniversityHongik University

University of SeoulUrban Information Research

Hongik UniversitySeoul National University

Seoul Development Institute

Korea Transport InstituteDirector of Taewon Corp.Korea Land Corp./Urban Research

11

15 21

4

Imp

ac

t

Ease of Execution

HighMidLow

Hig

hM

idLow

56

7

8

9

10

12

13

14

163

1111

1515 2211

44

Imp

ac

t

Ease of Execution

HighMidLow

Hig

hM

idLow

5566

77

88

99

1010

1212

1313

1414

161633

Select 6 Priority Solution(1)1

2

3

Business Travel Policy Reform

Road Pricing

Ultra-Low Emission Vehicle

Transit-Oriented Development

Mobility Management

Marketing

Tele/ U-Working

Mobile Working EnhancementEnergy-Efficient Business Center Infra

Link Public Transport & Cycling for Frequent Transit Users

Incentives on Peak-time Regular CommutersAdvanced Transportation Allowance

Attractive & Practical Information Services

Integration with existing travel & traffic info.

Advanced practice’s implication : PNS,

Activity Scheduler

‘Credit Account’ based Charging ProgramVehicle Tracking for Flexible Congestion

Scalable System/Infra DevelopmentService Experience Improvement for

Public Transport : Premium Clean Bus

Regulation enhancement by detecting high-emission cars

Incentives for buying a low-emission cars

Reduce Transit and Transfer Time of Public Transport

Real time Bus information & Innovative ubiquitous Bus Stops

Business Centers on Transportation Hub

Mobility Substitutes

Mobility Alternatives

Mobility Management

Mobility Marketing

Mobility Management

Mobility Marketing


Mobility Marketing


Package-based Strategic Program Building Framework

Informed Decision Making on day to day ‘Travel Moments’

Passenger Service Improvement with Rich Ubiquitous Connectivity

Travel Planning with Rich Alternatives Personal Carbon Calculators Enhance Citizen Engagements

Enhance the Use of Telecommunications to Substitute for Physical Travel

Personalized Travel Experience

Real time Schedules & Unified Mobility Account

Reverse-modal shift Avoidance to Private Cars

Mobile Working/Learning Enhancement using advanced Collaboration Tools

Neighborhoods Work Centers and Connected Transportation Centers

Less Travel Volume

Less Vehicle Kilometers Traveled

Less Traffic Congestion

Personal Travel Assistant

Mobility Marketing

Mobility Management

Area-wide, Time-based Flexible Road Pricing focused on congestion reduction

and modal shift encouragement Pay-as-you-drive, congestion charging Dynamic Congestion Routing HOV & Parking Management

SmartTransportation Pricing

Smart Work Center

(Mobile Work Center)

Mobility

Substitute

Connected Bus

Mobility

Alternatives


Smart Transportation Program on CUD

City-wide infrastructure for Ubiquitous Connectivity

Smart TransportationSmart Work Center

ConnectedWork Center

ConnectedStation

Connected Bus Stop

IP Bus

Connected Transit Complex

Low-Emission, HOV VehiclesSmart Congestion

Management

Area-wide Vehicle

Tracking Smart Parking Management

Area-wide, Time-based Flexible Road Pricing

??

Intelligent Decision Support

Personal Activity Coordinator

ConnectedBus

Mobile Working Enhancement

Passenger Service Experience Improvement

Transform urban mobility & transportation patterns

Enhance citizen engagements

Personal Travel

Assistant

Smart Development: Integration of Transport

and Land UseRich Ubiquitous Connectivity

Informed Decision Making on day to day ‘Travel Moments’ focused on improving choice and experience

Connected Bicycle

Modal Shift Encouragement to Public Transport


Pricing


Sustainable Urban Mobility – Day in a Life Scenario

1

0

2XX

4

5

Home

School

SWC

Sujin’s Office

Client’s Office

9

10

Station A

Station K

8

Bus stop

X

76

3


Package-based Program Building Smart Transportation

Smart Transportation(Packaged Program) Total Impact

MobilityMarketing

Mobility Management

MobilitySubstitute


Personal Travel Assistant


Pricing

Smart Work Center

Connected Bus

Short-Term Total decreased

traffic volume

Total decreased VKT

Increased public transport volume

Longer-Term Less use of

Energy

Less use of Space

+

13.7% 5.42% 17%

Tra

ffic

Vol

ume

Red

uctio

n

Avg

. Spe

edIn

crea

se

Em

issi

on

Red

uctio

n

2.92% 1.52% 4%

Tra

ffic

Vol

ume

Red

uctio

n

Avg

. Spe

edIn

crea

se

Em

issi

on

Red

uctio

n

12.68% 12.8% 6.3%

Tra

ffic

Vol

ume

Red

uctio

n

Avg

. Spe

edIn

crea

se

Em

issi

on

Red

uctio

n

Decreased Traffic Volume

Increased Public Transport Volume

CUD SEOUL INITIATIVES• Smart Transportation Pricing• Smart Work Center• Personal Travel Assistant• Connected Bus


Smart Transportation PricingOverview

Objectives

Strategy

Key Features

Pay As You DrivePay As You Drive• Time spending and driving distance• Time variable

Flexible EnforcementFlexible Enforcement• ANPR based• Mobile Enforcement

Mobility AccountMobility Account• Integrated payment system• Congestion charging, parking,

public transportation, etc.

One Day PassOne Day Pass• Another option for the infrequent

drivers• Various payment options

Encourage the modal shift from the personal vehicles to public or cleaner transportations.

• Pay as you drive with GPS.• Easily expandable infra structure.• Increased adaptability with the

financial benefit and the integrated payment services.

• Less harmful effect on Seoul’s appearance.

• Phased implementation


Smart Transportation PricingPhase I and Phase II

Charging Area

Pricing Method

Detection Tech.

Payment

Interoperability

Phase II

1 or 2 Zones Extended Area

Fixed Time spending/Distance

GPS with ANPR enforcement

Hi-Pass Parking, Public Transit

Universal mobility account

Enhanced GPS with ANPR enforcement

Pilot and Execution Timeline

M+2M M+6

Phase I

Extended Operation Filed Test, Biz Development and Phased Execution

System Operation Pilot

GPS reliability


Smart Transportation PricingConceptual Architecture

• GPS Unit• Device Anomaly Check• Price Simulation• Onboard data repository• Cellular Communication

Enforcement on the roads

• ANPR Camera• Pattern Recognition• Mobile Enforcement

Event MGMT Billings &Collections

Customer Services

BcN Network Infrastructure

Data Center

• Vehicle Master• Tracking (Real Time)• Charging Zone info• Enforcement Data

• Integrated Pricing• One Day Pass

• Event Manager• Rule Engine

• Call Center System

• Customer Relationship Management

• Billing• Collection• Payment

Pricing

Mobility Account

• Single Account• Consolidated Pricing• Payment Integration

Vehicle Onboard

Operation Center

Cellular Network WiMax, Wi-Fi NetworkGNSS infra (GPS, Galileo)


Smart Transportation Pricing – Impact Analysis

Traffic Impact

Environmental Impact

Avg. Travel Speed (km/h)

VKT(pcu·km)

Before 9.58 1,549,499

After 10.10 1,340,622

Change 5.42% 13.4%

CO2 (tons/day) PM10 (kg/day)

Before 757 59

After 633 49

Change 16% 17%

Charging: 4,000 won fixedAnalysis Time Period: 07:00~21:00

Toll gate


Smart Transportation Pricing Value Case Model

Seoul: Road pricing calculator. NPV - $US 1,620 million


Smart Work CenterOverview

Key Features

Mobile Working EnhancementFlexible spaces to work and socialize Wired/wireless Internet connectivity with shared multi-purpose office equipment

Smart Collaboration Enablement• Enclosed rooms for quiet online or

offline meeting• Standard portable audio-, video, and

web-conferencing services

Link with Municipal Mobility Campaign• Parent call by child care monitoring link

with municipal learning program• Public bicycles and its docking center

will be placed at smart work centers

Intelligent Operation• Remote operational management :

intelligent security check, Remote diagnostics of ICT & office equipment

• Reservation, pricing and billing linked with unified mobility account

Objectives

Vision & Key Initiatives

Transform Municipal (-Gu, -Dong) Offices, Welfare Centers and Transit Complex into Mobile Work Centers

Provide Citizens with Smart Alternatives by use of Advanced Collaboration Tools to Substitute for Physical Travel

Smart Work Centers will Lead Changes of Urban Mobility Patterns

Relieve Urban Transportation Issues such as Peak-Time Saturation of Public Transport and Traffic Congestion

Link with ‘Administration Autonomy Restructuring Plan’ : Office Remodeling

Link with ‘Transit Complex Development Plan’ and ‘Enactment for Public Bicycle Program’

Link with ‘Child Care’ and ‘Cultural Learning’ Program


Smart Work CenterBefore and After

Before

Administration service oriented municipal dong-office building

After

City-wide neighborhoods work center increased accessibility

Source : Lee Jung Ho Architecture & Design

※구민센터 1 개층 200 평 기준 최대 동시 160 명 수용 동사무소 1 개층 65 평 기준 최대 동시 50 명 수용 ,

2 개층 활용 시 최대 동시 100 명 수용 가정 시 125 개 원격근무센터 동시 수용가능 인원은 1 만 4 천명 예상

Short-distance transit : Private car, taxi, limited bus line

Mobile working is available with limited accessibility only in private sector : Starbucks, Kinkos

Municipal campaign with pilot mobile or tele-working program

Short-distance transit : Public bicycles


Smart Work Center Conceptual Architecture

Connected Working CenterService / Process

Reserve Access & Pay Work Collaborate

Physical Resources• CWC Call Center• Information Booth

• Public Transport• Public Bicycle &

Docking Station• Mobility Cards• Safety & Security

Check

• Flexible Spaces and Office Furniture

• Shared Multi-purpose Office Equipment : Print, Fax, Copy, Scan and Email

• Enclosed Meeting rooms

• Interactive Boards• Portable Video

Conferencing Equipment

Applications• CWC Web Portal• Search & Reserve• Possibly Link with

PTA

• Access Control• Unified Mobility

Account

• Standard Communication SW

• E-Learning Program• Parent Call with Child

Monitoring Program

• Audio-, Video-, Web- Conferencing Tools

• Real-time App. Sharing Tools

TechnologyWireless IP Communications VPN Remote Management

Network Infrastructure


Smart Work Center – Impact Analysis

Analysis Area : Seoul City Input Data : Survey Data from SDI in 2005~2007

O/D : Passenger Car, Bus, Taxi, Subway, etc

Network Analysis Time Period : Whole Day in the Time (07:00~21:00) Analysis Indices : Average Travel Speed, Average Travel Time, VKT,

Traffic Volume Analysis Scenarios

ScenariosRate of

ReductionExplanation

Base Before changing commuting ODs

Scenario #1 2.08%Reflection of rate from estimation results when home-working is widespread fully (KOTI, 2003)

Scenario #2 3.56%Reflection of rate from estimation results when remote working centers are set up (Survey, 2007)

3.68% decrease3.70% decrease2.01% decrease1.81% increaseScenario #2

2.17% decrease2.16% decrease1.11% decrease1.24% increaseScenario #1

155,005,577 249,744,513 26.812.07Base

Total Volume (pcu/day)VKT (pcu·km)Avg. Time (min)Avg. Speed (km/h)

　 NOx(kg/day) PM10(kg/day) CO2(tons/day)

Scenario #1 -3% -3% -3%

Scenario #2 -5% -5% -5%

Transportation

Environment


Utrecht/A2

Smart Work Center CUD Amsterdam, Almere Case

Background Key Features of Almere SWC

Amsterdam

Almere

Schiphol

To resolve serious traffic jam issue, mostly from commuters between Amsterdam and Almere

Vision

The first SWC is part of the Quality Centre in Almere

Create a pilot with ABN AMRO, Cisco, and Amsterdam Municipality

Flexible working stations and lounges for employees of ABN AMRO bank and Amsterdam Municipality

Conference rooms and advanced collaboration tools such as virtual presence

Link with child day care service

Restaurant / Business Clib / Catering

Bank / IT Support / Notary & Legal advice / Employment agency

Massive personal car travels substituted through the chain of SWCs


Connected Municipal Building – CUD Amsterdam Case

Office equipment: from 3.5 to 2.8 devices per worker (Stand-alone → Networked)

70% reductions of printers & copiers

Integrated, smart facility management

Up to 40% reductions in space usage per worker

Less IT by smarter IT: 55% less IT infrastructure

Total of heat in watts generated reduced by 40%

Adaptations of Connected Real-Estate

5 pilot buildings, 3000 employees, 50,000m2

Already AMS has many flexible working spaces

Only electricity usage calculated (no gas/petrol)

Micro Power Generation added to model

Value Case of CMB AMS


Personal Travel Assistant – Overview

Objectives


Enable citizens to organize their work and social activities by providing optimal schedule and travel options in terms of Time/ Financial/ Environmental impact

Reduce unnecessary time consumption on the road and enhance the citizen engagement

PTA service aims to transform urban mobility and transportation patterns.

PTA will move city services and information to citizen centric and integrated decision support model.

Key FeaturesTravel PlanningTravel PlanningPre-travel, travel, and post-travel managementSmart traveler automated recommendations based on profile

Link with ‘u-Seoul Development Plan’ Link with TOPIS Roadmap : Expand Service

Channels Integration Needs of Public and Private Traffic

Information : Rapid Penetration of High-Speed Wireless Network (Wibro, Telematics/LBS)

Schedules/ReservationsSchedules/ReservationsSchedule and reserve travel and work based on personal needs

In Route Dynamic In Route Dynamic AwarenessAwarenessSense and respond to route/ destination with geospatial visibility

Citizen PresenceCitizen PresenceIntegrated awareness & interaction space that spans ‘context-based’ communication and collaboration

Option CalculatorOption CalculatorTime, financial, & carbon incentive suggestive alternativesPreference & proactive service offerings based on profile

Safety & EmergencySafety & EmergencyReal-time safety alert and remote diagnosis


Personal Travel Assistant – Role of City Government

Users

Citizens

City Planner,Service Planner

Service Channel

Value-Added Information or

Telematics Services

City Web,Broadcast,

One-call Service

Public Transit Authorities

Private Transport Operators

Public & Private Sources of Traffic Data

Various Info. Sources

Smart Work Centers

Role ofCity Government

City Government

Integrate Transport Service & Real-time Traffic Information

Design & Develop Core Service Systems

Design & Develop Shared Information Service Platform

Shape Urban Transport and Environment Policies

Develop Urban Mobility Marketing Strategies

Private Sector

Public Sector


Personal Travel Assistant – Before and After

Now

Automobile (Private Car) oriented Leading by government based on wired

communication network Closed & dedicated infrastructure for

specific systems and services Supplier-centric and transport only

information services

Future with PTA

Transit & Social Activity oriented (Public Transport, Public Bicycle, Alternative Tele/Mobile-work options)

Leading by Public-Private Partnership with Wireless & USN

Open & standard infrastructure supporting multiple systems and services

Citizen-centric and highly integrated mobility & travel (social activity) information services

TelematicsService Center

Wired Network

Transport Information Service Providers

…

Transport & Other Service Providers

…

GPS CDMA

Citizens

TSP 1 TSP 2 TSP N

Open / Standard Service Platform

City Public Transport Work Centers


Personal Travel Assistant – Conceptual Architecture

Bus / Taxi(City of Seoul)

Subway(Seoul Metro/SMRT)

Train (Korail)

Bus (Kobus)

Airline (SRAA)

Reservations(Work/Play/Learn)

Work & Social Activity Organizing

Scheduling Re-arranging

My Travel

Travel Planning Real-time

Routing Proactive Alert

and Alternatives Offering

My Presence

Where am I Where my mates Where’s the

nearest

Reserve Transport svc

Reserve Business svc

Reserve Entertain etc

My Safety

Real-time Safety Alerting

Remote Diagnosis

Nearest emergency relief

My Account

Billing & Payment

Secure Link with Bank Account

Info

rmatio

n

Service

Ch

ann

el

PTA System & Operation CenterWeb

TV/Radio

Mobile

CNS(T-DMB)

One Call(120)

My Work

My Reservation

Open, Standard PlatformD

ata

Inte

gra

tio

n

Ch

ann

el

Integrated Database


Connected Bus Overview

Key FeaturesObjectives


Improve citizen’s bus experience

Facilitate more use of public bus and transportation by providing real-time bus information and differentiated service

Link to other transport service and information for seamless transport connection

Improve citizen’s bus experience by providing• Optimized routing information• Better predictability• With more convenient information delivery

channels and preferential devices

Enhance Connected Vehicle Operation (refer to SF POC)

• Intelligent driver assistant & collaboration• Optimal bus operation and real-time

location & status data gathering• Efficient maintenance planning and

system

Enhance BIS/BMSReal-time journey simulation tool

incl subway route (link to PTA) Information delivery platform to

provide necessary information to citizen (location, vacancy, whole journey time estimation)

Driver collaboration tools (IP video, WLAN, IPC etc.)

Monitoring tools of real-time location & bus status

Connected Bus-StopTouch-screen panelsKioskTown newsWireless connectivity

Connected BusTouch-screen panels embedded

in front seatLCD displays for routing/location

based informationWireless internet connection &

working table for premium bus


A Day in a Seoul Bus

PERSONALIZED & RETRIEVABLE JOURNEY INFORMATION WITH VARIOUS CHANNEL ACCESS

PTA

Arrival information (waiting time)

Alert SMS for congestion & changes

Wireless services at stations

Kiosk service Neighbor

information (town news, my neighbors etc.)

Transit info Arrival info Flat screen for

onboard information

Passenger internet access (premium)

In-car entertainment connection (premium)

Personalized route info and storing (my trip)

Internet route simulation

Waiting time alert Current traffic

information Available seating

check Changes station

color as bus approaches

BEFORE THE BUS STOP

AT THEBUS STOP

DURINGJOURNEY


Bus-Travel Experience in Today and Tomorrow: Citizen Perspective

Information Delivery Channel

Typ

es

of I

nfor

mat

ion

internetMobile Phone

On-boardPanel

Station kiosk

Flat screen

Seoul Today

Town News

On-Board Wireless Access

Real-time Transit Info

StationWireless Access

Best Route Simulation

Station Touch/Screen

PDABIS / BMS

Route Information

Delay Alert

Arrival Time

My Neighbor

Seat Vacancy


Connected Bus – CUD San Francisco CaseBackground Key Features of SF Connected Bus

Vision : Connected Urban Mobility

Consolidate multiple GPS and Comm. Devices Attract More Muni Riders Improve Muni Productivity Impact San Francisco’s Strategic

Transit Programs Reduce Environmental Footprint Of SF

San Francisco Bay Area 2nd among the nation’s most congested areas

Poor transit performance: Bus speeds are 9~35% slower than auto speeds

My Trip Real time location of your

bus on the city map Available Connections :

busses and times

MAR w/ content cache

Wireless Connectivity Splash screen w/CUD look

and feel Rider-specific content

made accessible via a portal/splash screen

Message goes here2 5 7 4 2 8

Green Gauge

External Signage : 12ea. Slim LCD Displays

Internal Signage : Touch Screen/ Scrolling

Improve reliability and transit effectiveness of municipal transportation (Muni)

CUD Seoul - Smart Transportation Program

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Transcript of CUD Seoul - Smart Transportation Program