Creating and using personas
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Personas BY EXAMPLE @AndrewUX designthinkage.com
description
This is the deck for a talk I gave at the Brisbane UX and IxDA meetup group on creating and using personas. I've had to remove the case study slides in order to make this available to a wider audience.
Transcript of Creating and using personas
Personas BY EXAMPLE
@AndrewUX designthinkage.com
This deck was originally presented along with specific artifacts from a real persona
project at the Brisbane UX and IxDA meetup group. The examples have been removed in
order for me to distribute the talk more widely.
Key concepts
Persona
"A social role or character"
Derived from the latin word for theatrical mask
A persona is not...
• Made up • A marketing segment • A set of demographics
Personas focus on goals & behaviours
• Who are your users? • What are they trying to do?
A persona is a model
It highlights that which is important and abstracts out those details which are not.
A persona is a way of communicating research
Everything in a persona should be traceable back to something you observed in research.
Ethnographic research is the approach recommended for creating personas.
Censored
A persona is a composite archetype
• Represents a range of behaviours and attitudes
• Can represent millions of people
Flickr: The SWAP Team
Ultimately, personas are a design tool
They help you make better design decisions.
Using personas:
Helps us to focus on humans and their goals
Understand their needs and context
Give the team focus and help them prioritise
Good personas
= + + Good
research Good analysis
Good communication
Further reference
About Face (chapters 4 & 5)
The User is Always Right http://asinthecity.com/2011/05/13/explaining-personas-used-in-ux-design---part-1/
Thanks! Questions?
