Cortell - A Business Intelligence Platform for the Recession
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Transcript of Cortell - A Business Intelligence Platform for the Recession
Business Intelligence for the RecessionDaniel Morgan & Belinda JohnsonCortell New Zealand Limited
Make change work for youIBM Insight Forum 09®
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What is Business Intelligence?What is Business Intelligence?“Information in the hands of the
h l h h ”Information: Coordinated Data presented in
right people at the right time.”p
a Meaningful Framework
Right People: Decision MakersRight People: Decision Makers
Right Time: While it can still make a difference
“Business Intelligence was the No 1 technology priority f ’ f h hi d i ”for CIO’s for the third year in a row.”
– Gartner survey of 1,500 CIO’s worldwide (2008)
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Benefits of World Class BI:Benefits of World Class BI:
FASTER: Automated data transfer processes areFASTER: Automated data transfer processes areexecuted in a fraction of the time with mostmanual processes eliminated.
BETTER: A ‘single source of truth’ ensures dataintegrity and accuracy.
RICHER: Powerful accurate information means moreprofitable decisions.
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AWorld Class Business Intelligence Tool:A World‐Class Business Intelligence Tool:Provides an organisation with an application environmenth d li li bl i f i h l lthat delivers reliable information to the relevant people.
Future‐proofs the business by being scalable, flexible, andeasily managed to meet the prevailing needs of the day ‐such as adding new applications; reflecting changes insuch as adding new applications; reflecting changes inbusiness structure or requirements; or additions andreplacements to underlying source systems etc.p y g y
Fits around the business – the business should not have toFits around the business the business should not have tochange just to meet the needs of the tools.
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Common questions in business today:Common questions in business today:What is the most profitable service we provide?
Are our cash‐flows adequate?
Do we have the right number of people doing theDo we have the right number of people doing the right things?
Where can I cut costs?
How will we know we are approaching critical decision milestones?
How will I best prepare the company for the inevitable bounce back?
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6Performance Management
How areHow are
Performance Management
How arewe doing?How are
we doing?
What shouldb d i ?
What shouldb d i ?we be doing?we be doing?
Why?Why?
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7Performance Management
Finance Analytics and Reporting
Performance Management
Finance
ProductDevelopment
Sales
Analytics and ReportingAnalyze and optimize performance
Enterprise Planning
Why?
Enterprise PlanningPlan, forecast and control enterprise resourcesWhat should
we be doing?
OperationsMarketing Financial Consolidation and ScorecardingMonitor strategy and report with confidenceHow are we
doing?
C HumanResources
IT/Systems
CustomerService
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Performance Management
How ared ?
How ared ?we doing?we doing?
What shouldwe be doing?What shouldwe be doing?
Why?Why?
“The philosophers have already perceived the world in various ways; h i i h i ”
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the point is to change it.”
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The BI SolutionThe BI Solution
Cognition : The mental process of knowing; including aspects such asThe mental process of knowing; including aspects such as
awareness, perception, reasoning, and judgement.
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10Business ApplicationsBusiness Intelligence often starts in the areas of:
Interpretation and publishing of information
Data modeling and simulation
Planningg
Budgeting
ForecastingForecasting
Capital planning
HR planningHR planning
Management reporting
Performance measurement including KPI’sPerformance measurement, including KPI’s
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11IBM Cognos Overview:
N
Google Search Cube Viewer MS ExcelHTML & E il
Cognos Office
RMAT
ION
Single Portal with Zero‐footprint Web Interface
Cognos Mobile Dashboards HTML & Email
INFO
R
IBM Cognos Business IntelligenceReporting, Dashboards, SS Ad‐hoc Query, Analysis, Scorecarding, Forecasting, Planning, Budgeting, Cashflow, Event
Incorporates: Common Metadata, Security, ETL Process, Query Engine, Automations, Process PR
OCES
Management Automations, ProcessManagement, Write‐Back
Data Source 2
Manual Entry
Data Source 3Data Source 1 Data Source….
DATA
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12Who are Cortell?
Independent Business Intelligence consultancyP ti l it t t IBM C B i I t lliParticular commitment to IBM Cognos Business IntelligenceApplication development teamNational presenceNational presenceAuckland, Wellington, Hamilton & Christchurch
International officesInternational officesSydney, Melbourne, Brisbane, Dallas, Hong Kong
Good practical experience in:Good practical experience in:Public Sector, CE / SOEs, Councils, DHBs, TertiaryLogistics Finance Utilities Manufacturing RetailLogistics, Finance, Utilities, Manufacturing, Retail
“Enhancing Corporate IQ”
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13Cortell NZ Cross‐Section of Clients
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IBM Cognos Business Intelligence:IBM Cognos Business Intelligence:
DemonstrationDemonstration:
Financial Performance Management
Cost‐to‐serve model using
C ll V l M & IBM C TM1Cortell ValuMax & IBM Cognos TM1
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