Corporate Social Responsibility: what does it mean to business? 企业社会责任 – ...
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Corporate Social Responsibility: what does it mean to business? 企企企企企企 – 企企企企企企 Normal University, October 12, 2004 Nick Wood 企企企
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Corporate Social Responsibility: what does it mean to business? 企业社会责任 – 含义及重要性. Normal University, October 12, 2004 Nick Wood 吴凌康. CSR means to business 企业社会责任的含义. - PowerPoint PPT Presentation
Transcript of Corporate Social Responsibility: what does it mean to business? 企业社会责任 – ...
Corporate Social Responsibility: what does it mean to business?
企业社会责任 – 含义及重要性
Normal University, October 12, 2004
Nick Wood吴凌康
“What is needed is a new era of economic growth ... that is socially and environmentally sustainable.”
“ 我们需要的是社会和环境都可持续的经济增长的新纪元。”
Gro Harem Brundtland
“Sustainable development is development that meets the needs of the present without compromising the ability of
future generations to meet their own needs.” World Commission on Environment & Development ， 1987
“ 可持续发展的定义是 , 满足当代的需要 , 但不损害未来世代满足他们需要的能力。”
-- 世界环境和发展大会， 1987 年
CSR means to business企业社会责任的含义
good management 良好的管理
not philanthropy 不是慈善行为 not public relations 不是公共关系
reaping opportunities 获得机会
CSR means to business企业社会责任的含义
SUSTAINABLEDEVELOPMENT 可持续发展
Economic经济
Environmental环境
Social社会
CSR means to business企业社会责任的含义
Asian energy challenges primary energy demand 1980-2020亚洲的能源挑战 主要能源需求 1980 － 2020
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200
400
600
800
1980 2000 2020
Exajoules1015 焦耳
rest of world 世界其它地区Asia-Pacific (incl. South Asia)亚太区 ( 包括南亚）
2020 = higher of Shell scenarios2020 = 壳牌预测的高位值
Being transparent公开透明
Social responsibility 社会责任
A global social contribution 全球性的社会贡献
Social impact management 社会影响管理 Social investment 社会投资
Clean energies 洁净的能源产品
• The largest Chinese-foreign joint venture in PRC
迄今为止中国最大的中外合资企业– USD 4.3 billion project 项目投资额为 43 亿美元
• 50:50 Shell and CNOOC 壳牌和中海油各占股 50%
• World scale petrochemicals plant 世界规模的石化厂 - 800,000 tpa ethylene cracker 年产 80 万吨的乙烯裂解装置 - styrene monomer, propylene oxide plants 苯乙烯单体 , 环氧丙烷装置 - Mono-ethylene glycol, polypropylene plants 乙二醇 , 聚丙烯装置 - Low/high density polyethylene plants 低 / 高密度聚乙烯装置• Start-up in 2005 2005 年投产 - JV formed end 2000 2000 底合营公司成立 - Final Investment decision 1 November 2002 2002 年 11 月 1 日做出最终投资决定 - Full construction early 2003 2003 年初全面开工
The CSPC petrochemicals project中海壳牌石化项目
Before. . .之前……
Nanhai: villagers resettledto new housing
南海 : 村民动迁至新房
after. . .之后……
West-East Pipeline project西气东输项目
UNDP-led social survey West-East Pipeline project
西气东输管道项目中 UNDP 主持的社会调查报告
Biomass project in Yunnan:Shell Foundation
云南的生物质能项目壳牌基金会
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1990 1995 2000 2005 2010 2015
Other
Coal
Oil
Gas
bln m3 Natural Gas Equivalent
China energy growth with use of gas rising … 中国能源需求增长，天然气使用量增加
500
1000
1500
2000
2500
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1990 1995 2000 2005 2010 2015
Other 其它
Coal 煤
Oil 石油
Gas 天然气
bln m3 Natural Gas Equivalent十亿立方米天然气当量
SMDS plant ， Sarawak中间馏份油合成装置 ( 气变油 )
， 沙捞越
Shanghai trial上海
Turning gas into cleaner fuel将天然气转化成更清洁的燃油
Coal gasificationin Hunan
在湖南的煤气化项目
Xinjiang: Solar power for nomads新疆：为游牧民族提供太阳能电力
manage risks 管理风险
attract talent 吸引人才
pursue eco-efficiency 追求生态效率
position portfolios 定位产品
promote innovation 推广创新
increase customer loyalty 增加客户忠诚度
build trusted reputation 建设可信的声誉
Social responsibility - the business case社会责任 – 商业案例
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