Consumer Web Platforms & Customer Acquisition
3
Evolution of Platforms + Successful Platform Monopolists • IBM = Big Iron (1970s-1990s) • Intel = Integrated Circuit (1980's-curr.) • Microsoft = Desktop (1990's - mid 2000’s) • Cisco = Network (1990's- curr.) • Google = Search Act II (2000- curr.) • PayPal = Online Payments (2000-curr.) • Apple = iTunes + iPod (2003- curr.) • YouTube = Online Video (2006- curr.) • AOL = Email + Gated Internet (1992-2001) • Yahoo = Search Act I (1994- 2000) • Amazon = Books/New Goods (1995-curr.) • eBay = Used Goods (1995- 2004) • Craigslist = Classifieds (1998-curr.) • Friendster = Social Networks vI (2003-2005) • LinkedIn = Prof. Social Networks (2003-curr.) • MySpace = Social Networks v2 (2005-2007) • Facebook = Social Networks v3 (2007-curr.) • Twitter = Social Networks v3.5 (2008-?)
-
Upload
dave-mcclure -
Category
Technology
-
view
14.004 -
download
1
Transcript of Consumer Web Platforms & Customer Acquisition
Evolution of Platforms +Successful Platform Monopolists
• IBM = Big Iron (1970s-1990s)• Intel = Integrated Circuit (1980's-curr.)• Microsoft = Desktop (1990's - mid 2000’s)• Cisco = Network (1990's-curr.)
• Google = Search Act II (2000-curr.)• PayPal = Online Payments (2000-curr.)• Apple = iTunes + iPod (2003-curr.)• YouTube = Online Video (2006-curr.)
• AOL = Email + Gated Internet (1992-2001)• Yahoo = Search Act I (1994-2000)• Amazon = Books/New Goods (1995-curr.)• eBay = Used Goods (1995-2004)• Craigslist = Classifieds (1998-curr.)
• Friendster = Social Networks vI (2003-2005)• LinkedIn = Prof. Social Networks (2003-curr.)• MySpace = Social Networks v2 (2005-2007)• Facebook = Social Networks v3 (2007-curr.)• Twitter = Social Networks v3.5 (2008-?)
Social Platform Wars (circa late 2007 / early 2008)
Missing:• Twitter• Apple/iPhone• Zynga/SGN/+• Microsoft• Ning• MMORPGs• FriendFeed• (many others)• (intl players)
Startup Metrics for Pirates: AARRR!
