8/8/2019 COMPITITORs

1/5

8/8/2019 COMPITITORs

2/5

P&G-Head & Shoulder(Launch in 1997 in india whichdifferentiate itself from Clinic all Clear by using ZPT(ZincPyrithine) formula which has anti microbial agent and

fungal properties in it, Saif ali Khan ,Kareena kapoor,Preity Zinta etc are the brand ambassador).

Pentene2x stronger in 10 days( Launch in 1995in india and pantene pro V AD shampoo launch in Sept2001 which was available in 5 variants,Katrina kaif andMalaika Arora is the brand ambassador of Pantene andShilpa Shetty for Pantene Pro V).

Rejoice (Launch in 2004 in india whichdifferentiate itself from clinic pluus by using Micro

Silicon Particle in it which gives twice as smooth andeasy to comb hair around 85 countries, KareenaKapoor, laya, Laila, June Maliah is the brandambassador of it)

8/8/2019 COMPITITORs

3/5

Dabur- VtikaDandruff pe Vaar,Balon se pyar(Launch in 2000 inindia it basically contain the natural ingredient like heena for softand silky the shikakai as a cleasner and lemon for cleaning andcuring the dandruff which contain the vitamin H available in 3variant, Riya sen, Preity zinta, Genilia disouza is the brand

ambassador of it). Cavin Kare- Chik( It was available for rural people following under

lower income group Just a mention of Chik Shampoo today givesrise to varied perceptions. To the rural and semi urban populationof India, it is the preferred daily shampoo. To the market and itsplayers, the second largest selling shampoo in the country. To the

competition, a case study in competitive strategy. And to us, ourraison de etre.

8/8/2019 COMPITITORs

4/5

ITC Limited-Vivel Ultra Pro(launch in 2009 with itsunique Acti pro- Z complex combat problemcaused by dandruff and also added a conditioner

which nourish and soften the hair,Hrithik Roshanas a brand ambassador).

Loreals- Garnier Fructis( Launch in india, it has a2in 1 clean anti dandruff with fresh shampoo+

conditioner having a vitamin B available in 3variant, Aishwarya Rai Bachan is the brandambassador)

8/8/2019 COMPITITORs

5/5

Himalaya-Herbal(It is a breakthrough anti

dandruff shampoo which contain Tea tree oil,

Grape seed and Aloe vera for nourishing the

hair).

Beiersdorf df- Nivea for men( It was given as

power,cool & pure antidandruff shampoo

available in 3 variants i.e menthol,

bamboo,lime)