CKDM-Presentation7-16 Rev

36
Integrated Marketing & Creative Services Make an impact Leave an impression Brand Development Presented By: Cindy Krouse

Transcript of CKDM-Presentation7-16 Rev

Page 1: CKDM-Presentation7-16 Rev

Integrated Marketing & Creative Services

Make an impactLeave an impression

Brand DevelopmentPresented By: Cindy Krouse

Page 2: CKDM-Presentation7-16 Rev

Marketing Planning:• Strategic Marketing Initiative Planning • Expense Planning / Budget Preparation • Execution of Initiatives

Brand Management & Development:• Brand Identity / Brand Development• Communications• Marketing Promotions / Sales Tools• Brand Launch / Incentive Programs• Sales Tools / Literature / Packaging• Merchandizing Displays / POP Displays

Trade Show Event Marketing:• Trade Show Management / Logistics / Exhibit Displays• Event Marketing / Promotions / Booth Staffing• Sales Lead Generation Programs / Lead Response Fulfillment

Services

Page 3: CKDM-Presentation7-16 Rev

Advertising Media Planning:• Advertising / Media Planning / Purchasing • Communications, PR / Editorial• Integrated Media

Creative Services:• Art Direction / Design • Project Management / Production / Print Services• Creative Writing

Social Media, Digital Media:• Web Site Development / Content• SM / Interactive Media / Digital Media• Visual Communications / Presentations / Videos / 3D Virtual Media

Event Management, Customer Incentives, Customer Relations:• Event Planning / Sales Events / Education Events• Customer Incentives / Loyalty Programs / Awards / Customer Events / Trips• Branded Apparel / Promotional Items

Services

Page 4: CKDM-Presentation7-16 Rev

Brand Management

Johns Manville

• Corporate Brand Management• Web Site Development • Content Management• JM Connexus – Customer Support• Brand Marketing Initiatives• Advertising Campaigns

Services

Page 5: CKDM-Presentation7-16 Rev

Brand Development Product Introduction

Johns Manville

• Brand Development• Product Literature• Packaging & Samples• Product Models & Displays• Installation Guides• Product Promotions• Product Trainings

Project Profiles

Page 6: CKDM-Presentation7-16 Rev

Brand Development

Johns ManvilleNational & Regional Trade Events

• Custom Booth Displays• Visuals, Communications• Multimedia Videos• Product demonstrations• Lead Generation Programs• Trade Event Management• Sales Meeting Planning• Customer Events

Project Profiles

Page 7: CKDM-Presentation7-16 Rev

Customer Incentive Program

Johns ManvilleContractor Program

• Brand Identity • National Ad Campaign• Incentives & Awards• Communications• Award Trips• Annual Sales Meeting

Project Profiles

Page 8: CKDM-Presentation7-16 Rev

Brand Development

Soprema Canada

• Product Literature• Product Samples• Web Site Development

Project Profiles

Page 9: CKDM-Presentation7-16 Rev

Brand Development

Soprema Canada • Brand Identity• Marketing Initiatives• Advertising Media• Communications, PR, Editorial

Project Profiles

Page 10: CKDM-Presentation7-16 Rev

Brand Development

Soprema CanadaTrade Event Marketing

• Custom Booth Displays• Visuals, Multimedia Videos• Product Models• Product Demonstrations• Lead Generation • Meeting & Event Planning

Project Profiles

Page 11: CKDM-Presentation7-16 Rev

Brand Development

Soprema US

• Web Site Content, Development• Product Selection Database• Downloadable CAD Details• Digital Media, Product Videos

Project Profiles

Page 12: CKDM-Presentation7-16 Rev

Brand Development

Soprema US

• Multimedia Video• 3D Visualization• System Installation & Feautures

Soprema 3D Video (Click Here)

Project Profiles

Page 13: CKDM-Presentation7-16 Rev

Brand Development

Soprema US International & RegionalTrade Events

• Booth Displays• Visuals, Communications• Multimedia Videos• Product Introduction, Demos• Lead Generation Programs• Customer Event Planning• Advertising Media

Project Profiles

Page 14: CKDM-Presentation7-16 Rev

Brand DevelopmentDistributor Kiosk

Soprema US

• Product Installation Videos• Product Information• Product Samples• Product Selector Guides• Sales Support Tools

Project Profiles

Page 15: CKDM-Presentation7-16 Rev

Brand Development

Karnak Product Introduction Initiative

• National Advertising Campaign • Brand Identity / Development• Product Labeling & Packaging• Event Promotions

Project Profiles

Page 16: CKDM-Presentation7-16 Rev

Brand Development Karnak

• Exhibit Displays• 3D Visualization• Multimedia Videos• Lead Generation Programs

Project Profiles

Page 17: CKDM-Presentation7-16 Rev

Brand Development Karnak Cool Roof Systems

• Product Brochures• Selector Guides• Promotions• Digital Media

Project Profiles

Page 18: CKDM-Presentation7-16 Rev

Brand Development

Engineered Coated Products

• Product Marketing Initiatives• Product Launch• Product Literature• National Ad Campaign• CRM

Project Profiles

Page 19: CKDM-Presentation7-16 Rev

Brand DevelopmentProduct Marketing Initiative

Engineered Coated Products

• Distributor Program• POP Displays• Product Merchandizing Kits• Product Samples• Literature Fulfillment

Project Profiles

Page 20: CKDM-Presentation7-16 Rev

Brand DevelopmentTrade Event Marketing

Engineered Coated Products

• Communications• Displays• Product Demonstrations• 3D Visualization• Multimedia Videos• Lead Response Fulfillment

Project Profiles

Page 21: CKDM-Presentation7-16 Rev

Brand Development

Allied HomeMaintenance

• Corporate Identity• Marketing brochures• Media planning

Project Profiles

Page 22: CKDM-Presentation7-16 Rev

Brand Development

Fully Involved Operations Database

• Corporate Identity• Marketing brochures• Promotional Items• Web Site

Project Profiles

Page 23: CKDM-Presentation7-16 Rev

Brand Development

IRC

• Brand Identity• Marketing Planning• Literature• Submittal Folders• Newsletters

Project Profiles

Page 24: CKDM-Presentation7-16 Rev

Brand Development

Roof SaverNatural Fiber Products

• Exhibit Displays• Product Promotions • 3D Visualization• Product Presentations

Project Profiles

Page 25: CKDM-Presentation7-16 Rev

Brand Development

BlocksomNatural Fiber Products

• Advertising Media• Brochures• Web Site • Displays

Project Profiles

Page 26: CKDM-Presentation7-16 Rev

Project Profiles

Brand Development

ECC Environmental Construction Collaborative

• Capabilities Literature• PR, Press Releases• Media Planning• Web Site/Branding • Lead Generation • Social Media

Page 27: CKDM-Presentation7-16 Rev

Project Profiles

Brand Development

Academy Roofing

• Marketing Planning• PR, Advertising Media• Service Brochures• Project Profiles• Lead Response Program• Sales Presentations• Trade Event Marketing

Page 28: CKDM-Presentation7-16 Rev

Project Profiles

Brand Development

Academy Roofing

• Web Site Development • Multimedia Video• Social Media

Page 29: CKDM-Presentation7-16 Rev

Project Profiles

Brand Development

NEI Solar

• Brand Identity • Product Information• Web Site Development• Marketing Programs

Page 30: CKDM-Presentation7-16 Rev

Project Profiles

Brand Development

Sierra Coast ProductsManufacturer Sales Representatives

• Brand Identity • Brochures• Web Site Development• Communications

Page 31: CKDM-Presentation7-16 Rev

Project Profiles

Brand Development

Polyglass

• National Advertisements• 3D Visualization• Literature

Page 32: CKDM-Presentation7-16 Rev

Project Profiles

Brand Development

Polyglass

• Product Brochures

Page 33: CKDM-Presentation7-16 Rev

Project Profiles

Brand Development

DuraLifeDecking Systems

• Brand Development• Booth Displays• Distributor Displays

Page 34: CKDM-Presentation7-16 Rev

Project Profiles

Brand Development

DuraLifeDecking Systems

• Product Brochures• Advertisements• Packaging & Samples

Page 35: CKDM-Presentation7-16 Rev

Project Profiles

Brand Development

Centerstar EnergyRenewable Energy Solutions

• Corporate Brand Identity• Marketing Planning• Communications/PR• Web Site Development• Social Media• Selling Tools

Page 36: CKDM-Presentation7-16 Rev

Project Profiles

Brand Development

Congress AssociatesSales Representatives

• Brand Identity• Web Site Content • Social Media• Advertisements • Editorial• Newsletters