Cio insght总结会发言(2009年11月13日）

CIOI总结会发言提纲

2009年11月13日

第一部分：2009大事回顾• 政策

– 金融危机：4万亿/十大产业振兴/新医改/家电下乡/房地产/新能源– 两化融合/先进制造业/现代服务业/十二五– 保险法/食品安全法/内控/风险– 国资委CIO制度/登高计划

• 行业– 电子政务：横向互联，纵向贯通，4级联动/城市应急

– 医疗：区域医疗信息共享；全民电子健康档案；基础医药目录；公立医

院改革– 金融：风险管控；商业银行扩张；保险业；证券交易系统– 智能电网/智能交通/现代物流/物联网

– 制造业信息化

• 产业– 工业软件/软件外包/软件与服务业– Ibm智慧地球；ms从产品到应用；cisco无边界网络，新网络人为本

• 技术– 云计算/虚拟化/SOA/SaaS/信息安全/业务持续/灾备

第二部分：几点旁观• 成绩突出：

– 品牌与口碑/影响力/敬业精神

• 特色明显：– 高端直采，跨国界；eSeminar；视频访谈；行业/企业跟踪；深度

报道

• 隐忧尚存：– 产品单一；资源匮乏且有过度使用之忧

• 转型思路– 发展方向：做互联网支撑下的媒体品牌

• 生产/制作模式；资源循环模式

• 多接触点营销

– 工作模式：“一鱼八吃法”• 多信息源：自采+编辑+互动

• 多载体表达：手机+网络+平面+视频+电子专刊

• 多循环：内容循环，资源循环；营销循环

TimeOut的经验

TimeOut的两手功夫（台前-幕后）

0.00%

25.00%

50.00%

75.00%

Google None RottenTomatoes

Yahoo

Referrer

Vol

ume

of v

isits

1

2

3

4

Google None RottenTomatoes

Yahoo

Referrer

Page

s pe

r vis

it

Futurism , Tate

注重数据挖掘/ 行为分析

创新服务/贴近

访客/广泛合作

第三部分：互联网与未来工作模式

“一鱼八吃”

未来运营平台（4要素）

受众汇聚平台

制作平台

互动平台

分发平台

UGC采编

素材化

双向矫正

多媒介分众化

连续分发

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http://images.google.cn/imgres?imgurl=http://img.zdnet.com.cn/0/485/lifbP80YGIGX.jpg&imgrefurl=http://notebook.zdnet.com.cn/notebook/2008/1013/1168936.shtml&usg=__7dPS2n6eJicvaoVIVSPCs7y4H_0=&h=330&w=440&sz=30&hl=zh-CN&start=26&um=1&tbnid=mjjrZ2_6fvBhVM:&tbnh=95&tbnw=127&prev=/images%3Fq%3D%25E7%2594%25B5%25E8%2584%2591%26ndsp%3D20%26hl%3Dzh-CN%26rlz%3D1R2GGLL_zh-CN%26sa%3DN%26start%3D20%26um%3D1%26newwindow%3D1

未来内容生产模式

利用

主题/选题库

金

融科

技地

产旅

游

… …

材料/素材库

人

名地

名企

业图

片

… …

文本/产品库

简

讯视

频图

片专

题

… …

制作中心

发布中心

贡献

转化

大规模（内容）定制/Mass Customization

内容/受众双向校

正-评价机制

选题贡献/备稿

票选评价机制

第四部分：知道这个人吗？

《这是四点零八分的北京》

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祝大家健康，开心！

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Cio insght总结会发言(2009年11月13日）

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