Ciklum Seminar Zurich June 20, 2012 - Philipp Engstler (ricardo)
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Transcript of Ciklum Seminar Zurich June 20, 2012 - Philipp Engstler (ricardo)
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20.06.2012
Philipp Engstler, CTO ricardoGroup
Von 0 auf 20 Entwickler in 12 Monaten -
Eine strategische Retrospektive
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20.06.2012
ricardoGroup, an overview.
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ricardo Group – websites in Western Europe
20.06.2012 3
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Clear market leader online auctions.ch
20.06.2012 4
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ricardoGroup grows in CH
20.06.2012 5
tradus.ch
Classifieds
Shops.ch
B2C – marketplace
auto.ricardo.ch
Autos und -Zubehör
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20.06.2012 6
QXL.dk QXL.no ricardo.gr
ricardoGroup grows abroad
Latest acquisitions: trendsales(DK) and 7pixels(IT):
Run own development centers / out of focus for todays presentation
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20.06.2012 | 7
And the world is mobile…
iPhone
Android
Ovi
Mobile Website
iPad
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20.06.2012
Philipp Engstler, CTO ricardoGroup
Von 0 auf 20 (23) Entwickler in 12
Monaten - Eine strategische
Retrospektive
![Page 9: Ciklum Seminar Zurich June 20, 2012 - Philipp Engstler (ricardo)](https://reader033.fdocument.pub/reader033/viewer/2022042602/558bb46dd8b42ab81e8b4649/html5/thumbnails/9.jpg)
20/06/2012 | 9
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- networking to collect
experiences
- attended conferences like the
one today
- visit companies and countries
- desk research on country,
cultural aspects and ‘good to
knows’
20/06/2012 | 10
Evaluation process
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20/06/2012 | 11
The leader meant a lot to us
- builded the bridge FR-UA
- was a formal developer on
QXLricardo
- know-how transporter
- company culture transporter
- travelled a LOT, moves to Ukrain
now.
- ... became an ‘agile’ guy during
the process
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Stratigical change on dev methodology from waterfall to agile
- started in March 11 to become
agile
- scale up – stay small
- we do work in selforganizing
teams
- continues adaptation of the
organization as we grow
- UA developers search for agile
teams
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A stratigic IT planning and clear focus supporting a streamlined growth
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Communication:
- UCC solution to ensure easy communication
- rise travel budget
- T-Shirts, Give-Aways, Office outfit
Organisation development:
- development teams dedicated to product / vision
- introduce agile development / management 3.0
- adapt Marketing structure with POs
- adapt IT organisation, flaten hierarchy
- work down cross team impediments – formal managers
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Organisation development last year, following the stratigic decision
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20.06.2012 | 15
Fragen?
Philipp Engstler
CTO ricardoGroup [email protected] ricardo.ch AG General-Guisan-Str. 8 6304 Zug