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Champions Dilemma - Managing During Turbulent Times

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Step 1 move into new sport footwearStep 2 Seek celebrity endorsement of the hottest star or team Jordan was a rookie when he signed with NikeStep 3 Leverage endorsement to move into apparel and later into equipmentNike core competency 14Title page options_A42 (1987)(1987) (2001)/ (1982), (1985)

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Step 1 move into new sport footwearStep 2 Seek celebrity endorsement of the hottest star or team Jordan was a rookie when he signed with NikeStep 3 Leverage endorsement to move into apparel and later into equipmentReebok 15Title page options_A422134675John Frye (1987)Ellesse USA(1988)Avia (1987)Boston Whalers Boats (1989)Shaq Line (1993)Rockport (1988)Ralph Lauren (1996)Logo Athletics (2000)Greg Norman (1990)The Pump (1990) Soft goods NFL (2000) Weeboks (1986) (1982) (1983) (1985)4536322_84 4536325_84 4536329_84 4536332_84 4536335_84 4536338_84 4536341_84 4536394_84

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This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent#SEO

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Fuji Film . Sony Sony .Kodak19_84This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent#SEO 1995 1995 ( ) =$1.9B =$3.7B1995 Agx / 2005 /1 / DSLR S/WOnline 20100304050%309_84 328_84 361_84 370_84 418_84 450_84This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent#SEOThe varying concentrations of profit along the value chain (known as the shape of the profit pool) reflect the competitive dynamics of a business- Profit concentrations result from the actions and interactions of companies and customers- Profit pools form in areas where barriers to competition exist - Profit pools exist in areas that have been overlooked by competitorsEvery market has an uneven distribution of profit between product categories, customer groups, geographic regions and/or distribution channels Profit pools are not stagnant-As power shifts among the players in an industry (competitors, suppliers, and customers), the structure of the profit pool changesThere are many different sources of profit in any business.

Sony , Apple Source: Bloomberg, Consumer Electronics Association, Wikipedia, Company filings, Credit Suisse

1979: Sony Walkman SonyMini Disc 1990200019952005Napster SonyDiscman 1985Sony Network WalkmanSonys 1st mp3 playeriTuneslaunched250M iTunes songs100M iPods soldiPod on windowsFirst MP3 iPod This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent#SEO

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