研究前沿 2018-10

研究成果：管理决策情境下大数据驱动的研究和应用挑战——范式转变与研究方向

作者：陈国青，吴刚，顾远东，陆本江，卫强

发表于《管理科学学报》，第 21 卷第 7 期，2018 年 7 月

近日我院 EMC 讲席教授、管理科学与工

程系陈国青教授等在《管理科学学报》（2018.7）

撰文，就管理决策情景下大数据相关的研究与

应用挑战及其新型范式（大数据驱动范式）进

行了论述。

首先，文章从数字化生活乃至大数据

时代的背景出发，指出随着数据

世界可以越来越多地反映

现实世界，许多传统的管理

正在变成数据的管理，许

多传统的决策正在变成基

于数据分析的决策。这对

于管理学研究也正在产生

深刻影响。

接着，文章阐述了大

数据的特征，从大数据的数据特征、

问题特征、管理决策特征的视角旨在回答三个

基本问题：一，从信息技术范畴来看，大数据

具备什么数据属性？二，从研究和应用问题特

点来看，什么样的问题可以称作大数据问题？

三，从管理者关注来看，管理决策大数据问题

具有哪些关注视角？特别地，一个问题可以被

看作是一个大数据问题，其应该至少具备粒度

缩放、跨界关联、全局视图等要素特点。

进而，文章描述了大数据驱动范式所体现

的“数据驱动+模型驱动”的“关联+因果”内

涵。概括说来，大数据驱动范式可以从三个方

面来审视：外部嵌入、技术增强、使能创新。

大数据驱动范式通过技术增强引入新视角，

进而推动了新型变量关系、要素机理和

理论模型构建，并提升了大数据使能

创新的价值创造。

最后，文章勾勒了一个全景

式 PAGE 框架，给出了大数据驱

动的管理与决策研究在决策

理论、分析技术、资源治理、

使能创新等领域的一系列重

要研究方向。

陈国青教授现为清华经管学院学术委员

会主席，并担任国家自然科学基金委重大研究

计划（大数据驱动的管理与决策研究）指导专

家组组长、国家信息化专家咨询委员会成员。

关键词：大数据特征、大数据驱动范式、全景

式 PAGE 框架、数字化生活、管理决策

附：文章全文

供稿：科研事务办公室 编辑：高晨卉 责编：吴淑媛 赵霞

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